OPINION: Even If You’re Cheap, Don’t Cheap Out On Your Hard Drives


Hard drives the single most important piece of tech we use as digital media professionals. When you think about it, every bit of work you do is saved to these mechanical/magnetic devices spinning at thousands of RPMs. You may spend hours, days, weeks or even months on a project – and all the time you’re trusting that the drives do not fail you. If you really let your mind dwell on it you may actually start to lose sleep!

Having regular backups is important enough (that’s for another day, another post) but how about starting with a quality drive system? I’ve seen too many people buy drives for their edit systems based on price and price alone, only to be burned and burned bad. It’s like shopping around for a heart surgeon and going with the cheapest guy.

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“Hi everybody!” “Hi Dr. Nick!”

I was told a story about an editor that was working on a big show for the Discovery channel for over 3 months, and 5 days before he was to master the show his drive system went down and all was lost. Every bit. There was no way to recover 3 months of work in time to make the broadcast date so they not only lost the job and all future work from Discovery, but 3 months of revenue that they had already worked for. Just pause and think about that. That’s the kind of thing that some companies can never recover from.

At Edit Creations we have a job that we do every year that lasts from January through the end of June (2 rooms, 5 days a week), creating multiple videos and various programs that all play at a show in July. Whenever we start to come down that home stretch I remember that story and start to get a bit nervous. I’m always making sure that our backups are in good shape.

This post is all about making sure the drives you buy are worthy of the work that you’re doing. Or more importanly, that you avoid the drives that are not.

Read moreOPINION: Even If You’re Cheap, Don’t Cheap Out On Your Hard Drives