From the Assistant’s Chair: Making DVD Labels

This is an ongoing study into the mind of an assistant editor, and the various small tasks he is assigned to.

There was this heavyset kid in my high school who constantly had stains all over his shirt.  It was disgusting; it was as if he never washed his shirt.  Food stains, drink stains, dirt stains, indescribable stains, whatever they were they were all horrifying.  One day someone started calling him The Venus CrapTrap.  Then everyone started calling him The Venus CrapTrap.  Then rumors and jokes started to form around him being able to statically attract filth to himself, as if he were able to walk into a room and all of the garbage in the room would fly across the room and stick to him.  I’m sure it didn’t make his life very easy, as everyone had this unfair perception of him based on his filthy shirts.  I happened to eat lunch with him a few times, and he was an all right guy.  He was just unimaginably lazy.  But he was really smart, interesting, and an all around likeable chap.  But he had the label of being a horrifying beast based on his external appearance.  Now you see where I’m going with this?  DVD labels are the same way, the content on the disc may be awesome, but if the label is trash, it will put people off from the whole thing.

By the way, Mike (The Venus CrapTrap) now works in a warehouse.  I know you’d like me to say he’s now better than all the people who used to put him down, but he is seriously one of the laziest people I’ve ever met.

I make a lot of simple DVD labels for clients around here, in a program called Discus.  There are a few do’s and don’ts, and I’d like to share a few tips to make sure no one is giving your label a bad label.  

Read moreFrom the Assistant’s Chair: Making DVD Labels