As it turns out, the internet is a great way to restart communications when it seems to be all but broken down.
Less than 24 hours after my “Boycott G-Tech” post on SuiteTake.com, I received several calls from executives at both G-Technology as well as Hitachi. The calls came in while I was editing so they went to voice mail, but when I had a chance to finally call one of them back I was pleasantly surprised that the tone of the conversation was very constructive and apologetic.
At this point I’ve had a few phone calls with Todd Etherton, who is the Director of World Wide Customer Support at Hitachi. The very first thing he said was that they were very sorry for the experience that I had with their tech support team, and that they agreed that something needed to be changed. We talked for about 10 minutes and then I asked him to call me back when they had a plan actually in place so that I could talk about it on the blog (instead of speculate about what they might do).
The next morning (still less than 48 hours since my post hit) I get another call (again while I’m editing) and I call him back in the evening on my way home. Todd tells me that in response to my blog post, they have made a few significant changes that will alleviate a repeat experience like the one that I had.