In this After Effects tutorial I’ll show you how to make a fluttering 3D leaf effect using Zaxwerks 3D Warps plug-in. I’ll show you several tips to speed up your workflow and quicken rendering and previews with the 3D Warps plug-in. I use particles and other built-in AE effects to create a realistic scene from a still image. And I also take a look at refining motion paths with After Effects graph editor to create smooth organic motion. All this, and more in this action packed tutorial!

When the economy tanked in late 2008, I was forced to look at my business and figure out how to best combat the severe downturn in revenue. We have primarily offered post production services since opening in 2004, but what happens when there’s not enough post work to keep the rooms busy? Aside from the obvious solution of trying to increase the client base, there is also the option of adding other services so that you get a bigger piece of the overall project pie. Think of it like being in the stock market. All of my “stock” has been invested in doing post work. That’s great during the good times, but being more diversified will help when things are slow.

So throughout 2009 we’ve added a few new services to help us retain a larger chunk of every project we do.

Production

The first thing added was production services by way of purchasing a Sony EX-1 camera package and lighting kit. This helped by landing a few new jobs that we would have normally only done the post on, but we now had the whole job start to finish. What made this possible was having an editor on staff that is also a great videographer with years of experience shooting. It was a natural addition, and the camera package has already paid for itself.

Motion Graphics

Next we decided to raise the bar on the kinds of graphics that we can offer. Most editors can create graphics using Motion, AE or the like, but I’m not sure I would call all of these editors Motion Graphics Artists. I know many great editors that are not very good at the graphic side of things. Our goal was to bring some of the work back in house that has typically been farmed out.The first step toward this goal was to block out time to focus on new training, tutorials and some very specific goals/milestones.

One of the big challenges for any editor today is the expectation that you need to learn MANY things, not just editing. As a result,  focus can be a bit scattershot  when you’re trying to build a skill. You may spend time in AE one day, Flash another and Photoshop the next, and  no single area shows any significant benefit.

To help remedy this, I officially declared 2009 “The Year of AfterEffects” and asked that any and all tutorials being done on company time be focused on AfterEffects and only AfterEffects. Period. The results were immediately evident in the work being done, and clients noticed. Within a few months we took on 2 new jobs in house that we would have previously lost to an outside artist.

3D Graphics

Building on that, we decided to start down the road of offering 3D Graphics. This is not as easy as sharpening your AE skills, since the learning curve and time investment can be quite large. But nonetheless we spent the last year training a staff member on 3D. While he’s not quite far enough along to do paying jobs, he’s getting closer every week now. He’s also done a great job on some internal projects and has really impressed me with the speed at which he has picked things up. I have some 3D experience in my past (dating back to the golden days of Electric Image) so I know what a challenge it can be. My estimate is that this effort will start to pay dividends later this year and be in full swing in 2011.

Live Production Services

Finally, starting this year we now offer Live Netcasting of corporate events, conventions and the like. This is a natural fit into our already popular travel editing packages. For example, this week I’m in Nashville to do onsite editing for the IGA 2010 Global Rally. It’s the usual job with events being shot, edited and played back onsite. But in addition, we are going to be live streaming the awards night banquet live to the web as it happens. This will allow people around the world who were unable to attend the conference to tune into it and even chat about it as it happens via live chat. The client can choose to charge for this access or to make it free to the viewer.

What makes this attractive to the client is that we offer it as a total turnkey solution. We bring all of the Netcast cameras and studio gear needed to  do a live switch with multiple cameras,  roll in pieces and lower thirds, and send it up to the web in high quality, even HD. We provide the hosting, web page design, and if needed handle the sales and access to the broadcast.  The added benefit is that sometimes there will be extra editing needed before the event to create extra roll in pieces or graphics as part of the show.

So this will be a very busy week for me, having both on-site editing and on-stie production of the net event. The schedule worked out that I could do both, but in most cases I would have somebody dedicated to take care of the netcast alone.

BTS Production Photography

One other thing that I started to offer clients, more out of my personal interest than for the sake of increased revenue, is doing production stills on jobs. This is a pretty easy up sell when I’m already on the job to edit. For example, this summer I’m booked to do a editing job in Sydney Australia. The client on that job asked if I could come out a few days early and take some production stills for a shoot that she’s doing in New Zealand. So I get to travel out a few days early and provide her with some great behind the scenes photos that she can use to update her professional blog as well as her website. And for me I’ll get some extra travel to a great location and have fun taking the photos.

The SuiteTake

If you find that you don’t have enough post work to keep yourself or your staff busy, it may be time to take a look at what other offerings you might be able to present to your clients. Ask yourself what else you might be good at, or what else you’re interested in doing. Do you have a passion that is untapped?  I would not recommend offering a service that you’re not interested in or not  very good at.  That would do nothing but hurt you in the long run and possibly degrade a good relationship. But most of us have diverse interests and skills, and could probably find at least one other thing that we would enjoy doing (and enjoy billing for).

Take the time to evaluate your interest and skills, and you may find a new revenue stream for yourself or your company.

What’s this? Production gear reviews on a post-production blog? Yup, that’s right. We’re not all just codecs and compression here at SuiteTake; we do actually put on our shoes and socks and get to shoot too. In fact, there’s nothing better to appreciate parking your rear in a comfy edit chair all day long then luggin’ production gear around on an old fashioned shoot now and then.

So yes, we do shoot here too and have come across a few nifty little production gadgets that have proved very helpful in the field: The Lite Panels Micro Pro and Chimera’s Color Correction Screens for their softboxes.

Lite Panels Micro Pro Review

First the Lite Panel Micro Pro. We had a shoot come up where we were going to need to shoot close ups of a persons foot walking across a floor in a day-for-night situation. Looking at our standard Arri lighting kit there was nothing in there that would really do the trick for casting the small pool of light we would need to illuminate the foot as it walked across the floor. All of our instruments were just too big for the task, the smallest of our lights being a 300. We looked and found the Lite Panels Micro Pro and thought it would be the perfect fit.

The Lite Panel Micro Pro in its box

First, the construction. The Lite Panel Micro Pro right out of the box feels cheep, and at around $450 from B&H, it isn’t exactly cheep. The body is all plastic, but the not the good solid and refined plastic that you’d find in a Toyota or on an iPod, the cheep brittle plastic more akin to a carnival toy. It has 96 LEDs in a grid, is powered by 6 AAs or DC in (power source sold separately, but certainly something you could get at Radio Shack), has a power control dimming knob on top and standard screw-in shoe mount on the bottom. In the box is the Micro Pro, a flimsy shoe mount with ball head a CTO filter, warming filter, and diffusion filter.

The Lite Panel Micro Pro

While the Lite Panel Micro Pro feels and looks cheep in performance it is not, it has held up well to our production demands so far (which are rather light by comparison to more rigorous demands). I suspect that a drop or good whack to a c-stand could crack the casing, however, it should be noted that an LED won’t be damaged by an impact in the same way a tungsten bulb would. The shoe mount is the real weak link in the kit. It is flimsy and poorly made. When  you tighten down the stop on the ball head it causes the positioning of the panel to change significantly due to the pressure applied to the ball and socket making it futile to position the panel and then lock it down. What I have ended up doing is to tighten down the ball head to a mid-range of tightness and then just force adjust the panel to where I want it.

The included shoe mount plain sucks

The Lite Panel Micro Pro is balanced for daylight out of the box and the filters it comes with do a fine job of correcting to incandescent. They fit onto the front of the panel via slots on either side of the casing and hold in place well. There are also slots on the back of the panel to hold the filters when not in use, although our particular unit’s rear slots are too narrowly spaced to accommodate the filters so they are bowed when placed there. Not a big deal because they do stay put but it is annoying enough to me that I usually don’t keep them there. Battery life is excellent and the Lite Panel Micro Pro simply does not heat up one bit.

The rear of the Micro Pro

We were attracted to the Lite Panel because we thought it would be able to cast an even pool of light without the usual hot spots associated with traditional on-camera lights. In performance the Lite Panel Micro Pro was capable of both. The best thing about it is the adjustable power knob on the top of the unit. There are no stops, marks, or clicks in the knob, it’s just a smooth pot all around with a solid click to turn completely off. I like this because you can dial the intensity of the light to a virtually unlimited range. And that is really how this light needs to be used.

The power knob

The Lite Panel Micro Pro is not a key light. It should not be used as a main source of light in just about any situation. If you buy this light to act as a main source of light for quick head shots or interviews you’ll likely be disappointed. Rather it excels at being that little extra, that little kicker you need to add a little splash to the details of your scene. In our case we need a little punch down on the floor and it did an excellent job at that. I’ve found that I always use the panel at about 50-65% of its max power and have never used it at full power. When potted up to full power it just becomes a big raunchy hot spot like any other on-camera light. The key to using the Lite Panel Micro Pro is to pot it to 50-65% just to add a little bit of punch or kick to your scene, and we love it for that. We have found a use for it in just about every setup we’ve done.

The standard screw mount on the ball head adapter

It should be noted that while the shoe mount adapter is a piece of garbage it does have a standard tripod screw threading on the bottom of it so it can be directly attached to a photo ball head tripod or other light stand with a screw mount and used as an off-camera light. We do this all the time. Like I’ve said, the Lite Panel Micro Pro is a great little kicker, it’s NOT a key light. It’s small size allow it to be placed in tight spots where traditional fresnels won’t fit, and lack of heat make it safe in those small spaces as well. Yes, we are disappointed in the chincy construction but we absolutely love our Lite Panel Micro Pro.

A 3-way comparison of the Lite Panel's illumination

Chimera Color Correction Screen Review

Another cool little toy we have in our kit is a color correction screen for our Chimera soft box. Chimera makes several different flavors of color correction screens for their popular softboxes. They make 1/8, 1/4. 1/2, 3/4, and full versions of CTB and CTO for all sizes of their softboxes.

We had a shoot where we were going to need to shoot indoors with significant amounts of daylight coming through windows. Geling the windows with CTO wasn’t an option with the time and budget we had, neither was renting an HMI kit. I got to thinking that there had to be something out there to color correct Chimeras. In the past we had C-47′d CTB to the inside of our Chimera in a pinch and ended up getting marginal results and melted gels. I went looking and quickly found Chimera’s offerings. We got a 1/2 blue CTB color correction screen for our softbox.

The Chimera Color Correction Screen

The construction is excellent Chimera quality. To my surprise though, the screen is little more than a regular white front Chimera diffuser cloth with a regular CTB gel sewn to the back with velcro all around to attach it. The CTB is an actual gel! Because of this I do take a little extra care of it not to crinkle it too much and remove it when packing it away for the day. I roll it up and keep it in it’s original product box.

The light quality from it is great. It’s exactly what you’d expect from precisely positioning a CTB gel at the front of your softbox. Also as expected it does cut down the amount of light output according to the thickness of gel you are using. To compensate we sometimes remove the inner baffle from the softbox. We always remove the standard white diffuser from the front of our Chimera before attaching the color correction screen but I suppose if you wanted that extra diffusion and didn’t need the extra light output you could leave it on, there is room on the softbox’s velcro strip to accommodate both.

The front and back of the screen

We’ve used our screen in many mixed light situations (that’s primarily why we went with a 1/2 blue instead of a full blue) and it makes for a healthy white balance. It has proven to be indispensable when shooting in rooms with lots of windows. With a tool like this you can actually leave the blinds open and use that available light for a change!

The SuiteTake

The Lite Panel Micro Pro is an awesome little kicker light that has proved it worth many times over in a wide variety of shooting situations. It’s construction is sub-par and shoe mount is utter garbage but gives a great even splash of light quickly and easily right where you need it. The Lite Panel Micro Pro is very useful both on a off the camera. At almost $450 it’s priced a little on the high side, but you’ll be amazed at how often you’re able to use it in the field or the studio.

Chimera Color Correction Screens are great “poor-man’s” HMIs. At about $40 bucks a pop for the mid range sizes they are within just about anyone’s budget. With one of these slick screens say goodbye to the days of pulling all the shades and hello to using available light indoors again.

And yes, we do get off our butts now and then and do a little shooting here at SutieTake!