As it turns out, the internet is a great way to restart communications when it seems to be all but broken down. 

Less than 24 hours after my “Boycott G-Tech” post on SuiteTake.com, I received several calls from executives at both G-Technology as well as Hitachi. The calls came in while I was editing so they went to voice mail, but when I had a chance to finally call one of them back I was pleasantly surprised that the tone of the conversation was very constructive and apologetic.

At this point I’ve had a few phone calls with Todd Etherton, who is the Director of World Wide Customer Support at Hitachi. The very first thing he said was that they were very sorry for the experience that I had with their tech support team, and that they agreed that something needed to be changed. We talked for about 10 minutes and then I asked him to call me back when they had a plan actually in place so that I could talk about it on the blog (instead of speculate about what they might do). 

The next morning (still less than 48 hours since my post hit) I get another call (again while I’m editing) and I call him back in the evening on my way home. Todd tells me that in response to my blog post, they have made a few significant changes that will alleviate a repeat experience like the one that I had. 

First, everyone at G-Tech that is in the position of receiving a tech support or customer support call is being brought up to speed on the proper way to handle out of warranty big box units, like the G-Speed XL. Clearly there was not much of a plan before, so people really were not sure what the policy was. That’s no longer the case (or will not be in the very near future). He also agreed that instead of a customer support tech parsing out information one little thing at a time, more information should be offered by the tech right up front, knowing that I still need to get my unit fixed. This would have cut the exchanges down to only a couple of emails and saved both of us a lot of time. 

The second (and more major) change is that G-Technology is contracting with another company to make all necessary parts for the G-Speed and G-Speed XL units available for purchase to customers directly who are out of warranty. 

The way it will work in the near future is like this:

Let’s say you have a bad power supply, or a fan that stops working. You call G-Tech and find out that your unit is out of warranty, so they can’t cover the repair under the warranty agreement. However, they will give you the contact information of the company that will sell you the parts you need directly (this info will also be available on their website). They are close to having a final agreement with a partner that will help them facilitate this, and already have a tentative agreement with the parts manufacturer to allow them to sell the parts for G-Tech products directly to this other vendor. While I personally would prefer to deal just with G-Tech directly and not have to get another company involved, at least it’s a solution that works. I am no longer left stranded with a broken unit. 

As you might imagine, this sort of thing can not happen over night. It involves contract details to be worked out and I’m sure legal approval from many parties. So in the mean time, G-Tech has changed its “out of warranty” policy and has an updated statement on their website. 

Basically, if you have a problem – give them a call and chances are very good they are going to take care of you. They plan to do this until they have finished executing their plan to have a 3^rd party company help out. 

So, all is all that ends well? 

It’s too early to say. I will admit I was very impressed with how Todd handled the conversation and the problem, and was very open and honest with not only what they were doing, but the challenges involved. But I could tell that he and the company were both surprised and embarrassed about the experience that I had, and they did not want anybody else to have the same issue. They took it very seriously and were moving fast to make whatever changes needed to be made. I got the impression from Todd as well as others that had left voice mail messages, that they were as surprised as I was. 

In the longer term, time will tell if this was a one-time issue or a sign of things to come. I always have to balance the fact that G-Tech of today is not the exact same G-Tech as before, given then have been purchased twice, and now that Western Digital is purchasing Hitachi, it will be the third time. That’s 3x removed from the original company and management structure, and I know from having lived through that type of experience that things can get very messy, and often do.  

I will give them the benefit of the doubt for now, and let the chips fall where they may over the next several years. 

In my continuing effort to find a solid, reliable and affordable solution for long term archival of our editing projects, I have spent the last 12 months testing and creating a workflow for yet another product solution. Unlike when I reviewed the Cache~a a few years back (the positive review since removed from the site), I decided to spend a lot more time really running it through the paces. I learned my lesson the hard way with the Prime Cache and made changes to my review process.

The product that I’m reviewing this time is the “Edit Bay Production Desktop” software and hardware package from the Tolis Group. It has turned out to be quite the winner, and I’m excited to share our experience with it. While they do offer several different solutions of hardware/software or software only solutions (you provide the hardware), I’m going to focus on this one all in one package. It’s my feeling that this is the best fit for the small to medium sized post house with 1-5 workstations. To see some of their offerings, check out their website.

http://www.tolisgroup.com

What’s Included – Installation

What I liked about the “Edit Bay Production Desktop” package right from the onset was that it was a complete solution for your Mac. You provide a G5 tower, Xserve or MacPro computer with a open PCIe slot (must be a 8x slot), and they provide you with everything else.

In your open PCIe slot you will install a SAS host bus adaptor. The card they provide is the ATTO ExpressSAS H680, and it was as easy to install as a video card. It’s as simple as removing the side panel of your tower and adding the card to your open slot.

(Above is the Expansion Slot Utility that is on most, but not all Power Macs. Because the system we have the card installed on (a quad G5) does not support this utility, I took this snap from a different computer in the office just to show the utility. So don’t be surprised that in this shot the ATTO card is not listed. This utility allows you to configure the speed of your slots by dividing up the bandwidth in whichever way best suits your setup)

Once booted up, you install a driver for the ATTO card from the included CD, reboot again and the card is ready for use.

After that, turn the machine off and attach the LTO drive. Depending on the package that you choose, you will receive either a LTO-4 or LTO-5 drive. Both are HP drives in a external case. We have the LTO-5 drive.

With the LTO drive attached and the machine booted up, install the BRU Producer Edition software (from here on referred to as BRU PE) . This is really the heart of the product and is written for OSX specifically. Installation is as easy as mounting the included CD ROM or downloaded .dmg disk image and running the installer. Now you’re ready to start.

Hardware Details

As mentioned, the LTO drive is a Hewlett Packard unit inside of a external case, and has a single SAS connector. The case is nothing special, and if anything is a bit on the ugly side. In this case, form did not follow function, it just never showed up to the party. It’s not a big deal given that the unit will be located out of sight in most instances, but it’s still worth noting.

But there is one thing I really dislike about the case. It is noisy. I don’t have any sound measuring equipment, but being the nerd that I am I can tell you this unit is LOUD when it’s on. Too loud if you ask me. And I’m not talking about when the tape is shuttling all over the place (it’s even louder then), I’m saying just when you flip on the power button. I don’t think any attempt was made what so ever to make this thing quite, and it is far too loud to have in a edit suite while you’re working. Even if you’re not doing sound editing, it will drive you insane after awhile. We DO have it in a edit suite, but only run the backups after hours because of the noise it creates. When I return in the morning and open the edit suite door, it sounds like I’m entering a machine room that’s full of all kinds of hardware fans.

I asked Tollis about this, and they said they didn’t consider this to be a noisy unit. I disagree, especially when you’re selling it as a “Edit Bay” product. There’s nothing physically wrong with the unit, it’s not as if a fan is broken, so it’s just the way it was designed. We plan to relocate ours into a machine room soon with all of the other noisy gear.

Our Setup

It’s important to note that all of our backups are done over gigabit ethernet. What that means is that we can keep the LTO-5 software and hardware on a central machine, but still access every machine in the office to do backups. In our case, we only have 2 places that the editing projects and media are stored, but neither of those are on the local machine running BRU PE.

As shown in the diagram, we have multiple machines accessing 2 main media drives, and a G5 that we use exclusively for BRU PE.

Software Overview

Having used a few different backup programs over the years, I can tell you that backup software (regardless of backup media type) falls into two categories. There is the really full featured software that was well thought out and does virtually everything you need, but is somewhat complicated to learn and use. And in the other camp you have the software that’s very easy and intuitive to use, but falls short of doing anything beyond the most basic tasks and usually lacks some critical features. I think this is the first time I’ve used a piece of backup software that straddle both camps nicely.

If there’s one thing that hits you when you first start using BRU PE, it’s that it’s so simple it’s almost disturbingly easy to use. I kept thinking I must be missing something, or maybe I was doing something wrong and just didn’t know it yet. But that was not the case.

Here are the general steps to creating a backup in its most basic form.

1. Launch the program.
2. Drag and drop full volumes, folders or individual files from direct attached or network mounted machines into the main window
3. Click on the “Create Archive” button.
4. Go have lunch and see a movie.

Seriously, it’s THAT EASY. That’s not to say that there are not more options that you could choose, but you don’t have to if you don’t want to. This in itself is proof that just as their promotional information points out, you can train the most junior level of your staff to do this in just a few seconds. Even after using the Cache~a product (the Prime Cache) for nearly 2 years, I never felt like I had a good handle on how it worked or even what a good workflow was. Who knew that well thought out, well designed and properly executed software could be both powerful and easy to use!?

If you do nothing more than click on the “create archive” button, here is what will happen.

First, the software will scan the files that you dragged to the window and display a estimated size of the final archive. This is handy to make sure your final archive is not larger than the media you are putting it on (although you can span tapes, so that in itself is not a big deal).

If you do nothing, this dialog will go away after 30 seconds and it will start the archiving process. Obviously, how long it takes has everything to do with the amount of data you’re backing up, but generally speaking it’s very fast. There is a very nice, good looking progress window that provides all kind of useful information.

Once the archive has been created, the software will then automatically verify the archive. This is the process of comparing the data on the hard drive to the data on the tape and making sure everything matches perfectly. What’s interesting is that this is done a a 2k level, checking and comparing at 2k intervals. While this adds a bit more to the final archive size, what you get in trade is a much more robust ability to catch errors during the backup and recover from them later should you have any on the tape.

After the verify is done, a summary is displayed with several reporting options.

In addition to doing full backups, BRU PE also handles both differential and incremental backups, giving you flexibility on how you want to handle your archives. This comes in most handy if you’re doing regular scheduled backups of full systems and don’t want to backup everything all the time.

That’s the very simple overview of how it works. In a later section I’ll go into more detail of how we use the unit and what our post-production work flow is.

TAR vs BRU Format

It’s probably a good idea to compare the BRU archive format to what many would consider the long standard of tape backup, TAR.

The majority of tape backup systems are based on the long standing TAR format. TAR has been around for many years and is a cross platform standard for tape backups. I’m generally in favor of open standards vs closed standards (but don’t try to take any of my iOS devices from me!). There is comfort in knowing a technology does not reside with a single company. But that’s not the whole picture to consider, or even the most important when it comes to creating backups.

As The Tolis Group tells the story, the BRU format was created because of the shortcomings of the very old unix based TAR format (TApe Archive). While the TAR format has been around for many years and is widely used and accepted, that doesn’t come without flaws. Just a few of the shortcomings include lack of Checksum-based Verification, Recognition of Media Errors During Backup and the ability to recover from corrupted media. The BRU format was designed to fill in the gaps of TAR and to provide new modern features that make backups more robust and reliable.

While this review is of the Mac version of BRU PE, the fact is that if you create a backup tape on a Mac system, you can later restore it on any other supported system, using any other version of the BRU software. For example, you can take your OSX created archive and with the proper software and the catalog file, restore it using BRU Server for Windows or BRU Workstation on Oracle/Sun Solaris.

One thing that BRU handles very well, is metadata on your files. Unlike so many other backup systems we’ve tried (especially the Cache~a device) all of the important metadata is included as part of your backup and restore process. For example, file attributes such as ownership, permissions, creation and modification dates are all retained through the backup and restore process. Even hard and symbolic links are reproduced with all of their attributes intact.

If you’re interested in knowing more, BRU has a great white paper on their website that explains the significant differences.

Our Workflow

One of the most important parts of any backup plan is having a good workflow. You need a way to communicate when a project is done, when it’s prepped and ready to be archived, when the archive is complete and verified and when it’s OK to delete the media and free up drive space. It’s also a good idea to keep track of what’s on each tape as well with a cataloging system. After many revisions and improvements to our workflow, we finally have what I would consider a solid plan in place. That’s what I will describe here. While the details I describe here are very specific to our setup, you should easily be able to adapt it to your operation, even if you’re not using BRU or a LTO backup system.

Finder Organization

A good foundation starts in the finder. Our projects are either ACTIVE projects, or COMPLETED projects. By default, if a project is not complete it keeps the ACTIVE project status until it is complete. This can be anywhere from a few months to over a year in some cases (although that’s rare).

At Edit Creations we have 3 main edit suites, and they share two different Fibre RAID systems. We have what I have always called a semi-poor mans shared drive system. The two MacPros we have are attached directly to their own dedicated RAID systems over 4-gig fiber. But those dedicated drives are shared over Gigabit Ethernet with each other, and a MacBook Pro laptop edit system. Overall, it works out great. It allows us to open and edit with any project, in any of the 3 rooms, and have access to everything – even the render files. The MacBook Pro has no projects stored locally, and instead uses both of the RAID drives from the two MacPro Systems. This works out great because we can use a small SSD drive in the Laptop to speed it up while using the RAID drives for all of the heavy storage.

On each of the RAID drives, we have a series of folders.

Active projects are stored in a single folder, and are organized by job number. We follow a rigid folder structure that’s the same starting point for every job.

If a project is complete, it’s moved to the “Project Archive” on the same RAID drive that it’s currently located. There are 3 different phases of a project that is considered complete.

1) Needs Media Managing

2) Ready to Archive

3) Ready to Delete

Here’s how each of those stages are handled.

Needs Media Managing

About once a month I look over all of the projects listed in the “Active Projects” folder, and I have each editor do the same thing. While multiple editors may work on the same project, there’s almost always one person that’s considered the lead editor on a job and is ultimately responsible for the job.

As the projects are reviewed, projects that are considered complete are highlighted in the finder using the YELLOW label. Once done reviewing the active projects folder, all of the projects marked in YELLOW are moved to the stage 1 folder of the project archive folder – Needs Media Managing.

Each of the projects located in this folder now need the final sequences in the edit folder media managed so that all of the media used in the final edited sequences is included inside of the project folder. The main goal at this point is to create an archived project that can be opened at a later date and edited if needed. All of this media needs to be consolidated into the project folder, not the capture scratch folder.

Again, since we use a template driven work flow, there is always a bin in every FCP project called “Edit”. During the process of archiving, everything inside of the edit bin is media managed and consolidated into the project folder, so that everything needed to open that job is in a single location.

In the example shown here, there were several sequences for this single project (I shutter to think how I would have to handle this in FCPx). There were many versions of this final video for different regions, and in different languages. I want to have each and every final sequence in a form that allows me to easily make revisions should I need to in the future.

With the “Edit” bin selected, I select Media Manager and am presented with a window of options that help me decide how I want to handle the media for these sequences. Because I don’t want to save absolutely everything, I need to optimize the settings here.

I choose to COPY the media from these sequences, but also choose to discard any media that was not used in the final sequences. This alone saves a ton of space on most projects. While you can add handles that will give you some wiggle room on each shot, I almost always choose not to do this. I rarely need it, and over time it’s just wasted space on the backup tape unless you really need it.

The location of the archived media is set to the “Project Archive” folder inside of the current project folder, and the new FCP project file that it creates is saved in the FCP Project folder with the exact same name, but with “PA” appended to the end (we always use “PA” to represent Project Archive”.

Once this process is complete, the folder is then turned orange in the finder and moved into the second folder labeled “Ready to Archive”.

Ready to Archive

Once enough projects are moved to the “Ready To Archive” folder, they are organized into subfolders. Each of the subfolders is named with the name of the LTO tape it will be going on, and projects are added and subtracted until the folder size is around 1.2 TB. This is the approximate size that we know will fill a LTO-5 tape, but still leave a bit or breathing space. While we could avoid the subfolder process and do all of the organization inside of the BRU PE software, we have found over time that it’s just more flexible to work it all out in advance, and then just copy that single “pre weighed” folder to the LTO tape.

With the folder organized and the proper size, we’re ready to archive it.

Using BRU

Creating an archive is so simple, you have to wonder how other companies like Cache~a have missed the mark by so much. At its most basic, it’s a drag and drop function. At its most complex, you have some additional options and navigation, but it’s still stupid simple. Let’s take a look at the easy option first – what BRU calls QuickArchive View.

QuickArchive View

When you first launch BRU PE you are asked for an administrator password for that machine. This is not for security purposes or access control, but instead to allow BRU PE to properly restore files with the correct permissions/metadata, and to the location of your choosing. As the notice on the screen says, you can still operate the software without it, but you may have read/write issues later.

Once open, you’re presented with a very simple mac like interface. In fact, the only way to get files loaded into the window is by doing a drag and drop. As mentioned earlier, we pre-prep our folders with the jobs we need to archive, and make sure that folder will fit onto the tape that we have. This is especially helpful if we’re trying to top off a tape.

Please note that this review was written on and off over several months, so as a result some of the continuing action screen shots will not match up. For example, the folder we prepared was for Archive 85, but the one I’m showing in this example is Archive 88.

As you can see, there are only a few checkboxes, and most are self explanatory. At this point it’s as simple as dragging our folder onto the file window and releasing the mouse.

While it has defaulted to “Append Archive”, which will continue to add to a previous archive tape that still has room on it, in this case I’m going to be using a new tape, so it will actually end up being a overwrite.

If you had the “provide job metadata information” box checked, this screen will appear allowing you to add other details about the archive. In general, we don’t actually use this feature since we have a very rich index of everything we archive though CDFinder (covered shortly).

One nice feature that I like is the preview mode. Before it starts writing to a tape, it gives you an estimate as to how much space you will need on the tape. This will help you catch problems prior to spending hours of backup time, only to find out you were 500 megs short of space on the tape. If you don’t respond to the estimate, it will continue with the archive after 30 seconds automatically.

Now that the archive is running, you’re presented with a very satisfying information screen that shows the progress, what file it’s currently working on and a time estimate. I say satisfying because watching how fast some of the files are getting backed up gives me a nice warm feeling inside.

Once the operation is complete, you’re presented with the final screen that gives you a few different options. This is one of the best features of the software.

First, you can create what BRU PE calls a “BRUsetta Stone CD”, that contains the tape catalog, metadata and a copy of the BRU PE software. This is great if you need to restore that tape using another machine, because it includes everything you will need to get the job done.

The second option is to export the catalog file for backup, or to move the tape to another system for restore (assuming that other system already has the software installed).

The third option (the one that we use) is to print the details of the job, including every file that was backed up, error messages (if any) and backup and verification information. We don’t print it out to paper, we just print to a PDF and keep it stored on the server for reference should we ever need it. A typical backup job for us creates a report that’s often over 100 pages long, so if you really do send it to a printer, make sure to have a few extra reams of paper standing by.

The one thing that we always verify in the report is that there were no errors during backup or verification. As long as both of those numbers are “0”, the backup is considered solid and we pop the tape and add it to the shelf.

We also setup the BRU PE software to send a email to all the editors on staff when it’s complete, because that too includes a more boiled down summary of the job, and if it was completed successfully.

Advanced View

For most people, the QuickArchive View is going to get the job done. What I really like about it is that it’s hard to get confused over something so simple. But if you are feeling like you don’t want the dumbed down interface, take a look at the advanced view. At anytime, you can switch between them just by clicking the icon in the upper right corner.

In the advanced view, the 2 main options that are added are the ability to navigate to specific areas using the shortcut icons, and the ability to schedule regular backups using the scheduling function. You can drag and drop files in this mode, but you can also navigate around the hard drive and add files and folders by double clicking on them. This brings me to one of my complaints about the software.

When you’re navigating around the file system on OSX, in the finder or in most programs, double clicking on a folder is how you open it to expose its contents. Not so when using BRU. To get the same result inside of BRU PE you’re forced to click on the little disclosure triangle for the directory, which will open it up to expose the contents (which also works in the finder). However, if you by instinct double click on a folder to open it, it will not actually open it but instead add it to the list of items to be archived. This is extremely counter intuitive, and hard to overcome even once you know it because it’s so second nature to use this action when opening folders. It certainly flies in the face of the Apple Interface Guidelines. If you’re not careful, you can easily end up adding additional files and directories that you had no intention of backing up. This really surprises me given how mac-like the software is otherwise. This is probably one of the reasons that I prefer the QuickArchive View.

Operation otherwise is the same. You can get into saving job definitions, which is like a backup set but I’m not going to cover that since it’s not applicable to the type of archives we’re talking about here.

Tape Doubler

While this review covers the single drive setup that’s best for the edit bay, it’s worth noting that if you had 2 drives attached, BRU PE has a nice feature called “Doubler Mode”. This allows you to backup the same data to two different tapes, without having to run the same archive process twice. If you’re in the habit of making one copy for on-site storage, and one for off-site storage, this could be a big time saver. We only have a single drive, so we were not able to test this feature ourselves.

Archive Library

There’s no point of going through all this work if you can’t find what you need later. We have a pretty simple library system that was easy to put into place. While BRU PE does have its own internal library system (covered later), we find our solution to be better for our workflow.

Once we have a 1-1 duplicate of a archive folder to LTO tape, and we have verified that the contents of both are the same (using the verify function as part of the BRU PE software), we scan and catalog the folder that was the source for that particular tape. By doing so, we have a complete listing of what is on the tape that we can search anytime from any computer in the office, while the tapes are sitting on the shelf. The program we use to do this is called “CD Finder” from West-Forest-Systems.

CDFinder

Don’t let the name throw you. CDFinder is a cataloging/indexing program that works with everything from removable media to full hard drives. I’m actually surprised that they have not rebranded the program yet given how dated the software sounds just based on the name itself. I would guess they even miss out on sales because people see the “CD” and think “I don’t even use CD’s”.

But unlike many programs I’ve tried in the past, CDFinder does the job perfectly, is a light-weight program that launches fast and indexes almost as fast, and finding that needle in the haystack is as simple is typing in a search term and hitting return. I also appreciate that the programmer (Norbert M. Doerner) keeps the program up to date and is always adding new useful features. Only a few weeks after Lion was released they released a Lion version of their program. When a big OS update like Lion comes out, you really find out which developers are dedicated to their programs and which are not.

I’m not going to do a full review of the CDFinder program, you can do that yourself or watch some of their video tutorials on-line. What I will do is give you the basics of how we use it.

Because over time we’ve had different series of archives (hard drives, then LTO, and some client specific) we created a few folders inside of CDFinder to organize our catalog files.

Inside of each of those folders is a list of the different media that was cataloged, and what is on each of them.

Creating new catalog is as easy is clicking on the “new” button, and selecting the folder, removable media or hard drive you want a catalog of, and hitting OK. The drive is scanned and a new catalog file is added to the library.

If you really want to get crazy, you can even have CDFinder create thumbnails of images as part of the catalog so when you’re browsing later you can get a sense of the images you’re looking at. Here’s a look at just some of the cataloging options you’re given in CDFinder.

Finding what you want is just as easy. Open the find window, choose the criteria you would like to search by, and hit find. A list of results will appear, and clicking on any of those results in the window with all the info that you need to reload that file or directory.

If I have one gripe about the CDFinder program, it’s that they require that you purchase a “business license” to store the catalog file on a network share. It’s like Microsoft saying you can’t save a word document on your NAS drive because you didn’t buy a business license. I think where I choose to save my file is up to me, and I should’t have to pay extra to add back in a feature that every other program on the planet already includes. You may be wondering why this matters. It matters because if you want to use multiple computers to access the data that you’ve cataloged, you need to put the catalog file in a central location, and then point them all to it. But on the “Private” license (for $39) you are required to save the catalog file locally on the computer the software is installed on. That’s fine if you have one computer, but we can’t get by with just that. So instead, you have to pay $149 for the 2-user business license. That’s right, for more than $100 extra, you get the privilege to save your file on the network, and share it with ONE other user. There are no other additional features in the business licensed program. This is just bad business in my opinion, and does not reflect well on the company.

My gripe aside, I like the program, think that it’s well written and it’s very actively maintained. I’ll step down from my soap box now.

Ready To Delete

Now that everything is on the LTO tapes, cataloged and we’re confident that there are no errors, it’s time to move the projects to the 3^rd and final finder folder, “Ready To Delete”.

This is one of the most important steps in our workflow, and I prefer to save this final step for myself and only myself. The reason being, when it comes to deleting projects from the edit systems – I want to be sure if a mistake is made, it’s on me. I can handle being pissed at myself and I can’t be fired. It also serves as a nice check/balance. I’m able to verify that all of the proper steps were followed before this undoable step.

This is where having such a unique job numbering system comes in extremely handy, and helps keep you from deleting files that you may not want to delete. The goal at this stage is not only to remove the project files that we just backed up to the LTO tape, but to remove ALL files associated with this project, and only this project. That includes the capture scratch and all audio and video render files. And they need to be removed from both RAID drives, since it’s not unusual for projects to be edited in multiple rooms. The way we handle this is with a program called Path Finder. It’s a very full featured Finder replacement, but I only use it for this one purpose – its ability to search multiple local and remote locations at the same time and return all files in a single window.

Path Finder

Path Finder allows you to search your entire computer or specific folders just like the Finder, but unlike version 10.5 or later of the Finder (including Lion) you can not set multiple custom locations. In our case, we limit the search to just the two RAID drives. By doing this, any search that we do on the job number will find every file and folder associated with that job, and nothing more.

And instead of relying on the index file of Spotlight, we have it do a raw search of the drive, ignoring any spotlight information. When searching on remote drives, Spotlight can be hit or miss in our experience and tends to be slower.

Now that we have our search locations setup properly, we’re ready to search and destroy (delete) our projects and all associated media. With the find window open, fill in the full job number. Actually, just to make sure to avoid any errors, I keep two windows open. One with the “Ready to Delete” folder and the other is the find window and results. With both open, I can copy and paste the job number into the name field. I also make sure “Starts With” is selected, because anything I need to delete should start with the job number. This prevents any other documents that might reference this number from being removed.

Click search and almost instantly the lower part of the search window is populated with all of the files and locations that you need to remove. As a habit, I always review the find results and make sure nothing looks unusual. Again, I’m just making sure everything in the window is in fact part of the job that I’m getting ready to remove. Once satisfied, I do a “select all” inside the results portion of the find window and hit Command-Delete to remove all of the files. Local files are moved to the trash can, but remote volume files are deleted immediately – so be careful. So with one stroke of the keyboard, all of your files, from all locations local or otherwise, are removed.

Now I just move down the list of jobs in the “ready to delete” folder and repeat the same steps for each of the job numbers. After that, empty the trash on the local computer and do the happy dance. You’re done and have new free space on your drives.

Restoring Data

While backing up data is very solid using BRU PE, restoring is a bit less intuitive. It’s fine, and it gets the job done, it’s just not quite as smooth.

When you click on the Restore icon in the toolbar, you’re presented with a list of catalog files for each tape that you’ve ever backed up on that particular machine. If there was more than one backup session to on a tape, there will be a number added to the icon as some of the ones here have.

If you select a catalog file, the contents of that will be shown on the right pane. However, this is again one of those minor annoyances. By default it will just show you the root level, and then you will need to click on each and every disclosure triangle just to get to the folder with the data you backed up. And sometimes clicking on the disclosure triangle seems to be sluggish. You may find yourself clicking more than once to get it to open. But OK fine, it does work eventually.

But when you’re ready to find those files, what you’ll really be doing is a search of the catalog. You can click on a single catalog (if you know what tape the file is on), or you can search the entire library all at once.

In this example, I’m choosing to search for just a single job, and I know what the job number is. But what I find amazing in this day and age of things being infinitely searchable, is that you can only search on a single criteria. Normally if I was doing a search like this, I would choose to search using the job number, but then also add another criteria stating that I only want results returned that are folders with that name (because ultimately what I’m looking for is the project folder with that number). This is a big miss with the BRU PE software.

When we use CD-Finder to search for files we need to restore, it can search every archive we’ve ever created (totaling over 100 when you count the HD archives we made in the past and client specific backups) and it can do it in a matter of seconds. Most searches, even complex ones only take about 2-5 seconds. But just performing the simple search I’m showing you here on less than 20 archives took over 3 minutes. And because I couldn’t confine the results to only folders, the results I was returned still left me too much to have to sift through.

This just makes another case for using CDFinder to keep catalogs of all of your archives. Our process is to do a search inside of CD-Finder, find out what tape it’s on, and then just go directly to that tape in BRU PE, find the files or directory and restore them. The whole process is so much faster, not to mention you can do many complex searches with CD-Finder in the time it takes to do just one with BRU.

This is what the search window and restore results (for the same job) look like using CD-Finder.

And this is the results that were returned. Infinitely more usable and user friendly.

But let’s continue down the line of just using the BRU software and how you would restore your files.

Once you have your search results and you’ve parsed out what it is you actually want to restore, you click the check boxes by the files or directories that you want, or you can choose to check all of them using the “add all” check box. You then click on the “Add Checked” button and close the window. You will now be returned to the main window with your selected items added to the window.

The last option to decide on before you start the restore is where these files are going. By default files are restored to their original location from where they were backed up. I guess this can be a good thing for some workflows, but for us this would just cause issues. It means that files would be returned to the “ready to delete” folder, which could cause some confusion. To avoid this problem, check the box that allows you to “Restore to an Alternate location”, and then navigate to any local or network mounted volume.

Now with everything ready to go, insert the tape you are pulling the files off of and click on the restore button. If you have the wrong tape in or the drive is empty, you will be prompted for the correct tape to insert.

When you consider how much data a LTO-5 tape can hold, it’s pretty amazing how fast it can find the files it needs are restores them. Like I mentioned, everything we do is over gigabit ethernet and the speed is still lightning fast.

Once your restore is complete a dialog box will appear letting you know that all was restored well. If what you’ve chosen to restore is on more than one tape, you will be prompted each time a new tape is needed. This is where a library system that can automatically load tapes comes in handy.

Library/Catalog Backup

One problem we did run into during our test period is that at one point we launched the BRU PE program and the library of tapes that we had created (usually listed on the restore screen) were gone. While in practice we don’t use those files to locate files that we’re looking for (as previously mentioned, we use CDFinder and a external catalog file), the BRU PE software does need these files to understand what tapes have been created and what is on each tape. It’s what enables you to quickly restore your files from such a massive tape.

With the help of tech support we were able to restore/rebuild the tapes that we needed by re-inserting each tape and having the catalog files rebuilt, but from that point on we decided that we should have a regular backup of that information. Even on the Tolis website they recommend that you do this.

All of the important files that you need to backup are located at the following location.

/private/var/lib/bru

You may be looking at that “location” and be wondering how the heck you get to it. After all, to most people (other than developers) this is not a familiar location, not to mention it’s hidden from view in the finder. The best way to get to this location is to use the “Go to Folder” command in the finder. While in the finder, click on the drop down menu under “Go” and then select the “Go To Folder” option.

In the next dial box that opens, type in the string outlined above and click GO.

The next finder window that opens will be the folder that you need to keep a backup copy of.

To make sure this always happens on it’s own, we use the program Déjà Vu that keeps this folder synced to our NAS on a daily basis. I would strongly recommend that you implement something alone the same lines to save you possible frustration later.

User Manual

Being a bit of a manual geek, I can tell you that the BRU PE user manual is one of the better manuals I’ve read. It’s written in a way that’s easy to understand and gets right to the point. It covers every aspect of the software in much more detail than I’m doing here and even makes some recommendations on the topic of workflow. I also enjoyed the landscape format, which made it comfortable to read on my iPad.

While the manual is 186 pages long, probably around a third of it is terminal commands. If you’re really feeling like the BRU PE GUI is just too easy to use, launch the Terminal app and try your hand at typing it all in by hand. Personally, I have zero interest in this, but there must be enough people out there to justify the detail they put into the manual in covering this topic.

Future Proof Archives?

So now you have a solid backup of your projects, and maybe you even made a second copy to keep off site at home or in a safe deposit box. But what if the worst happens and the Tolis Group suddenly goes out of business or stops selling/supporting the product? After all, because they’re using their own proprietary archive format you actually do need BRU in order to recover your tape contents.

Well not to fear. There are two very good pieces of insurance that will let you sleep better at night.

First (as discussed earlier), every time that you create a new archive tape, at the end you are presented with a dialog that lets you create a CD or DVD that includes the catalog file for that tape (basically a list of it’s contents and location on the tape), all metadata, and a copy of the BRU PE Software that you just used to create the tape. They disk also includes installation and restore instructions. So aside from the hardware needed to do a restore, you have everything that you need between the LTO tape and the CD/DVD that you create. They call this disk a BRUsetta Stone CD.

But if the worst happens and the Tollis group goes out of business, they are committed to put the most recent copy of the BRU software in Escrow with the NARAS, and if you’re a member of NARAS you can retrieve a copy if you need it. So it’s not as if you’re going to no longer have access to your data.

Here is my personal take. The Tolis Group has been around since 1985 and has a great history of making great products. I see no reason to worry about them going out of business anytime soon, and even if they did I am left with the tools that I need (through the BRUsetta Stone CD) to restore any tapes I have made over the years. True, I would probably want to start looking for something new to create new archives, but I would not be locked out of my old archives.

The fact is that technology changes so fast that my guess is 5-10 years from now I may not even be using LTO in favor of some newer and greater technology. When that comes along, I’ll move forward as well. And over time, the archives I’m making will have less and less value anyway. While the tapes are rated to last for 30 years, I would be happy if they lasted for half that. No client has ever come back to me for something older than 5-6 years, and that is very rare. My point is, I don’t need to keep these backups until the end of time. And if 30 years from now I had better not be still browsing my LTO-5 tapes and restoring jobs for clients. If I am, my life has taken a very bad turn somewhere along the line.

Go Beyound with BRU Server

While the focus of this review has been on backing up your edit projects, if you’re looking for something more comprehensive that will backup multiple computers in your office, BRU Server might be something worth looking at. It adds the ability to do client to server automated backups over your network so that entire machines are regularly backed up. The price point is obviously much higher and instead of a single tape drive you would usually use a library system that would hold 12-24 tapes.

And if you REALLY have money to burn, go for their Backup Appliance called bruAPP. This is a standalone device that includes both the BRU Server technology and OS, combined with a tape library system. It’s everything in a single box, and can be configured to hold upwards of 144 TB of storage. It also includes internal disk storage that allows you to “stage” your files for backup so that your local network is not impacted during large backups. If I had the money I would LOVE to have this as part of my office backup strategy.

LTFS

I’ve talked a lot about the BRU format as well as TAR, and some may be wondering about the newer format called LTFS (Linear Tape File System), which has been brought to light by IBM to address some of the shortcomings of the TAR format. This format promises the use of LTO tapes directly on the desktop, allowing you to mount them to your desktop and use them more like you would use a mounted hard drive. One of the significant advantages of this format is that the catalog is included on the tape, so in theory if you have the proper software installed you could mount a tape on any machine just by popping it into the drive.

On the surface this sounds pretty awesome. We all know how to interact with hard drives and to see a tape mounted on the desktop that you can just drag and drop files to/from sounds like the holy grail. That is, until you get into the details of it. I’ve looked into it and talked to a few engineers about their opinions and here’s the short answer of what you need to know.

The LTFS file system has issues with slow access to files, no knowledge of an unmounted tape, single user access and limited file type compatibility. In addition, cross platform file exchanges are problematic because different software and drivers need to be written specifically for each platform, and may not be able to read tapes or files created on other systems. In short, in the current incarnation of the format it falls short of being a solid backup format and almost borders on being expermintal. While it’s possible that down the road this will change that remains to be seen. And after all, we’re talking about what is possible right now, not in the future.

So while I was initially very excited about what the LTFS file format might provide, as usual the sales pitch is better than the actual facts behind it. At the time of this writing the BRU folks have no plans of supporting the format as it now stands, and I think that’s a good thing. Just adopting a new format because it’s the latest and “greatest” thing is not always the best thing. I think it says a lot about their engineering team that they have investigated it and decided it was not up to par for their products.

If you would like to read more about the format yourself, you can find a pretty detailed entry on Wikipedia here.

Cost of Ownership

While the software can be purchased as a standalone product for $499, in most cases you’re going to want to buy the hardware bundle unless you already own a tape drive that you want to use. As part of the whole package, the software is cheaper with the bundled price. With all of their bundles you get a license for the BRU PE software and 1 year of support. Support includes help using the software, but also includes any upgrades to the software beyond bug fixes that are released during your 1 year period.

If you let the 1 year support contract lapse, you can still use the software but will not be eligible for upgrades to the software. I’m not sure that’s a big deal, because generally speaking if it’s working, it’s working. It does everything I need it to, so I’m not sure what features might be added that had me wanting to upgrade.

If you do decide to continue your support contract, it will cost you $199 per year and you would get all major updates (say version 2 to version 3) included in that price. If you don’t have it, and the same software is released you can still purchase the software for $249.

Overhead or Money Maker?

One of the big misses that many editors make in my opinion is passing on their ability to turn this process into a service that they sell to their clients. The big complaint that I hear is that buying software and hardware like this can be expensive, and it really can. But not prohibitively so. The fact is, people do need archives of their projects and in many cases they are willing to pay you to take care of it for them, and to keep track of everything. On top of backing up editing projects, another big room for growth has been backup camera originals from tapeless media, which is all we shoot anymore.

I can only speak from our own experience and tell that in far less than a year we were turning a profit on doing backups over what we had paid on both the hardware/software and the tapes we purchased to do the backups. We charge a flat fee per project, and in most cases can fit more than a single project on a tape. So a single 1.5 TB LTO-5 tape can generate anywhere between $500 and $1,500 in revenue depending on the size of the projects. It’s pretty easy to do the math and see how this is not much of a risk in the long run. The fact is, you are offering a very valuable and necessary service.

Here’s how we approached it. I ask every client this question. “As part of doing this project, would you like me to back it up to a long term storage tape for future access, or do you want me to just delete everything when I’m done?” What would you say to that question?

While we charge a flat fee for creating an archive of each project, we don’t charge anything for restoring files. So the client can recall those files as much as needed and know that they will not be billed for it.

It’s seriously something to consider when you’re looking at creating your archiving system, your workflow and a library system. While it might be a lot to get pulled together in the beginning, it’s well worth it in the long run on many fronts.

The SuiteTake

While not without a few minor annoyances, I’m very pleased with the BRU software and hardware bundle. For the first time in a very long time I feel like I have a very solid and robust workflow and backup system. That’s a big deal, because if you don’t have something you have faith in, it can add a lot of stress to your life (at least it has for me in the past).

We have now used this solution for over a year and feel very comfortable saying it’s a nice solid and affordable package, even for a small boutique post house like Edit Creations. I look forward to your comments and your own shared experiences.

Last night I was a guest on the Digital Production Buzz with Larry Jordan and Michael Horton. We discussed my last blog post on growing your business.

If you don’t regularly listen to the Buzz it’s a great resource for post production professionals, and keeps you up to date on the latest news and what others are doing in the business.

Click here for the Interview Excerpt

Click here for the Full Show

When the economy tanked in late 2008, I was forced to look at my business and figure out how to best combat the severe downturn in revenue. We have primarily offered post production services since opening in 2004, but what happens when there’s not enough post work to keep the rooms busy? Aside from the obvious solution of trying to increase the client base, there is also the option of adding other services so that you get a bigger piece of the overall project pie. Think of it like being in the stock market. All of my “stock” has been invested in doing post work. That’s great during the good times, but being more diversified will help when things are slow.

So throughout 2009 we’ve added a few new services to help us retain a larger chunk of every project we do.

Production

The first thing added was production services by way of purchasing a Sony EX-1 camera package and lighting kit. This helped by landing a few new jobs that we would have normally only done the post on, but we now had the whole job start to finish. What made this possible was having an editor on staff that is also a great videographer with years of experience shooting. It was a natural addition, and the camera package has already paid for itself.

Motion Graphics

Next we decided to raise the bar on the kinds of graphics that we can offer. Most editors can create graphics using Motion, AE or the like, but I’m not sure I would call all of these editors Motion Graphics Artists. I know many great editors that are not very good at the graphic side of things. Our goal was to bring some of the work back in house that has typically been farmed out.The first step toward this goal was to block out time to focus on new training, tutorials and some very specific goals/milestones.

One of the big challenges for any editor today is the expectation that you need to learn MANY things, not just editing. As a result,  focus can be a bit scattershot  when you’re trying to build a skill. You may spend time in AE one day, Flash another and Photoshop the next, and  no single area shows any significant benefit.

To help remedy this, I officially declared 2009 “The Year of AfterEffects” and asked that any and all tutorials being done on company time be focused on AfterEffects and only AfterEffects. Period. The results were immediately evident in the work being done, and clients noticed. Within a few months we took on 2 new jobs in house that we would have previously lost to an outside artist.

3D Graphics

Building on that, we decided to start down the road of offering 3D Graphics. This is not as easy as sharpening your AE skills, since the learning curve and time investment can be quite large. But nonetheless we spent the last year training a staff member on 3D. While he’s not quite far enough along to do paying jobs, he’s getting closer every week now. He’s also done a great job on some internal projects and has really impressed me with the speed at which he has picked things up. I have some 3D experience in my past (dating back to the golden days of Electric Image) so I know what a challenge it can be. My estimate is that this effort will start to pay dividends later this year and be in full swing in 2011.

Live Production Services

Finally, starting this year we now offer Live Netcasting of corporate events, conventions and the like. This is a natural fit into our already popular travel editing packages. For example, this week I’m in Nashville to do onsite editing for the IGA 2010 Global Rally. It’s the usual job with events being shot, edited and played back onsite. But in addition, we are going to be live streaming the awards night banquet live to the web as it happens. This will allow people around the world who were unable to attend the conference to tune into it and even chat about it as it happens via live chat. The client can choose to charge for this access or to make it free to the viewer.

What makes this attractive to the client is that we offer it as a total turnkey solution. We bring all of the Netcast cameras and studio gear needed to  do a live switch with multiple cameras,  roll in pieces and lower thirds, and send it up to the web in high quality, even HD. We provide the hosting, web page design, and if needed handle the sales and access to the broadcast.  The added benefit is that sometimes there will be extra editing needed before the event to create extra roll in pieces or graphics as part of the show.

So this will be a very busy week for me, having both on-site editing and on-stie production of the net event. The schedule worked out that I could do both, but in most cases I would have somebody dedicated to take care of the netcast alone.

BTS Production Photography

One other thing that I started to offer clients, more out of my personal interest than for the sake of increased revenue, is doing production stills on jobs. This is a pretty easy up sell when I’m already on the job to edit. For example, this summer I’m booked to do a editing job in Sydney Australia. The client on that job asked if I could come out a few days early and take some production stills for a shoot that she’s doing in New Zealand. So I get to travel out a few days early and provide her with some great behind the scenes photos that she can use to update her professional blog as well as her website. And for me I’ll get some extra travel to a great location and have fun taking the photos.

The SuiteTake

If you find that you don’t have enough post work to keep yourself or your staff busy, it may be time to take a look at what other offerings you might be able to present to your clients. Ask yourself what else you might be good at, or what else you’re interested in doing. Do you have a passion that is untapped?  I would not recommend offering a service that you’re not interested in or not  very good at.  That would do nothing but hurt you in the long run and possibly degrade a good relationship. But most of us have diverse interests and skills, and could probably find at least one other thing that we would enjoy doing (and enjoy billing for).

Take the time to evaluate your interest and skills, and you may find a new revenue stream for yourself or your company.

I’ve been very fortunate in business. Since I first started Edit Creations in my basement in 2003 I’ve been blessed with having multiple clients follow me into business based on our work history together and friendships. And over those years, word of mouth has filled in the rest of the time. Within the first 5 years business grew from me working in my basement to having a 2000 sqft office with multiple edit rooms, vo booth, graphics, travel gear and 4 employees. Things were going great. Then, the fall of 2008 hit.

At the end of 2008 work dried up and 2009 was the most difficult year since the business was started. During this time a few things happened that changed the way I looked at my company.

First, I didn’t lose any clients. I still had the same clients that I’ve been working with for years, in some cases close to 15 years. The problem was that those clients were no longer getting the jobs they used to. Projects were being scaled back, rescheduled or flat our cancelled. In one case a job that was normally 4 weeks of editing in 2 suites (a job that we received every December running into January) just went away and has not yet returned.

Second, for the first time in my career I was faced with having to find new clients. Two years ago I would have said you were crazy if you told me to go out and find new clients. I was already working 10+ hours a day and the thought of looking for more work seemed like self abuse.

Third, I realized that you can’t count on jobs that are promised to you, even if you have a long standing relationship with those clients. For example, in 2009 there were no less then 3 major jobs (one a broadcast TV series) that were promised to us. In one case actually scheduled for the last half of 2009. “Great!” I thought, the year is covered! The pressure is off! And then, one by one the projects just went away, in large part due to the economy. So I was left with open edit suites and very little work to fill them, but the same overhead as if it was business as usual.

As this all started to unfold, the reality that I needed to go out and sell the business hit me, and hit me hard. But what also hit me was that I didn’t know where to start. I’m an editor, I’m a tech guy, I’m a creative and a Mac addict but not a salesman. That’s not to say I couldn’t sell, it’s just that I have never had to and don’t really have the knowhow. Yet.

Late in 2009 I was invited to attend a local business leaders meeting at a new store in Naperville IL. I thought this would be a good opportunity to meet other business owners and possibly make new connections with people that were in need of editorial and creative services. Hell, any reason to go to the Apple Store is a good one in my book!

So I went to the event that was scheduled before normal business hours, and there were about 30-40 other business professionals there, snacking on donuts and drinking free coffee. I very quickly realized that I had a problem. I was, at least in this setting, a social misfit. Instead of walking up to people and striking up a conversation, I found myself avoiding all eye contact and just taking interest in the machines on display. I was nervous and genuinely uncomfortable. Was it really this hard to talk to people? It’s not like I don’t have years of practice working with clients, meeting new people at the office and giving tours of the facility (both Edit Creations and previously at a much larger facility). Driving back to the office that morning it hit me. How was I going to meet new people and convince new clients to do business with me, if I couldn’t talk to people?  This is a problem, and I had a knot in my stomach just thinking about it. I could no longer rely on business just walking in the door, I had to go get it. Yet, I didn’t have the most basic skills needed to do so.

Over the next several weeks I did some deep soul searching and came to the following conclusion. I needed to develop my social skills, and in a big way. My goal, I decided, was to get to the point that I could walk into a room of strangers (business people or otherwise) and not only feel comfortable, but be able to approach people and have a meaningful conversation. As if that wasn’t enough, I wanted to improve my public speaking/presentation skills.

If you’re already good at all of these things you’re probably wondering what the big deal is. But if you’re not, you know what a tall order this is. Just the though of taking this on scared me deeply. But at the same time I thought if not now, then when?

What really got me over the hump was thinking about the hours and hours of training I do every year to improve my editing and graphics skills. I will easily dedicate myself to doing whatever is necessary to learn a new software program or take my skill set to a new level. I’ll read manuals, 3rd party books, PDF files on my iPhone and do tutorials on Lynda.com until I fall asleep on my laptop. But over all of these years, what have I actually done to improve my personal skills? My interactions with the people around me have not been “upgraded” for years. When I started to look at it from this angle it became clear that this was something I had to do.

In my opinion the best way to find new clients is to first create new relationships, without pushing any type of business angle. Sure you want people to know what you do and what you could offer them, but that should be secondary to developing a genuine relationship and interest in the person. What’s key in what I just said is creating a genuine relationship, not a superficial one. Look at it like this. If you were a producer and needed a editor for your project, would you rather call up somebody out of the creative directory, run an ad to interview new people, or call the person you’ve already developed a trusting relationship with and that you enjoy being around? People like to work with people they like. If you’re going to spend several weeks working on a job, don’t you want to like the person you’re working with? Dare I say, even have fun on the job?

So, it starts with creating relationships, which is one thing I need help with. At least when it’s from a cold start. So I started doing research on-line and after a few weeks there was a clear winner. The Dale Carnegie course. The overall objectives of the course are as follows.

• Build greater self-confidence
• Strengthen people skills
• Enhance communication skills
• Develop leadership skills
• Reduce stress and improve our attitude

It’s everything I was looking for in a single course. The class meets once per week for 4 hours in the evening, and the class I’m in has about 20 people in it.

If you have not read the book “How to Win Friends and Influence People” I highly recommend it. I’ve read it twice over the years and this course builds on those basics. Here is a list of the 9 principals they teach in reference to building better relationships.

• Don’t criticize, condemn or complain.
• Give honest, sincere appreciation.
• Arouse in the other person an eager want.
• Become genuinely interested in other people.
• Smile.
• Remember that a person’s name is to that person the sweetest and most important sound in any language.
• Be a good listener. Encourage others to talk about themselves.
• Talk in terms of the other person’s interest.
• Make the other person feel important, and do it sincerely.

While the thought of taking this class scared the hell out of me, that’s the idea of the course. They want to push you beyond your comfort zone and have you face your fears, but in a nurturing and positive environment.

While I have already started the class, I had to miss the first one due a petrie dish of disease at my house (aka 2 year old twins). So my first class (class 2) included me having to do a 2 minute speech. Nothing like jumping right in! While I was nervous all day before heading to the class, by the time the class was over I was feeling a lot more comfortable and could already see a difference after only 4 hours.

The idea behind the 8 week course is that they teach you certain skills and give you new tools every week, and then you have a week to implement what you’ve learned in your work environment. This allows you to really practice what you learn before moving onto other lessons. In fact, part of each class is reviewing how everybody did with their past week.

This week (class 3) includes having to do 2 speeches. One that’s 2 minutes, talking about how you used one of the 9 principals in the work place to change or influence a situation, and a 1 minute one explaining how to do something that’s related to your job that others in the class might be interested in. It’s an exercise in breaking things down in a very concise manner to quickly communicate your core message. So for my 1 minute speech, I’m going to teach the class how to create a 30 minute HD video in FCP using the Log and Transfer Window, standard transitions, 3rd party plugins, color correction with Color, audio mixing with Soundtrack, 3D graphics in Motion and how to repurpose the final edit for everything from BluRay DVD to YouTube. I’m just hoping I can fill the full 60 seconds.

The SuiteTake

My main idea behind doing this post was to get others thinking about their social skills, and to ask themselves if there was room for improvement. Some people are naturals at this kind of thing and could probably teach the class, but many of us are challenged in certain areas. A class like this can really give you an edge and create new opportunites for your business.

Over the upcoming weeks I’ll post an update or two and tell you how it’s going. At the very least I’ll do a post once the class is over to give you my full review.

Whether or not this ends up being any kind of major player in the editing world is still in question, but I was blown away at the potential capabilities of the system, yet completely shocked in general that they are even deciding to make this. I’ve loved Nintendo for years, dating all the way back to NES, and I think it’s crazy that they would try and make this jump into post-production. I guess they wanted to make the case that video editing should be fun and universal, and shouldn’t be left alone to the technical folk.

Shigeru Miyamoto, the brains behind Nintendo, made the announcement at the Kyoko Electronic Convention in Japan last night.

“Konichiwa! This all began when I had shot a video of my daughter’s birthday party, then I realized that I had too much footage, and it needed to be cut down to a reasonable length. I don’t own any personal editing software. Then I noticed most of my daughter’s friends playing with the Wii, and there were several girls sitting on the futon watching, with nothing to do. Well, what if these 8-year-old girls could not only edit this video for me, but have the same level of fun editing as the the other children playing the Wii?”

That sounds pretty insane to me that editing could be as much fun to an 8-year-old girl as playing the Wii, but he goes on to elaborate how this could potentially work.

“The only way to make editing fun for children and the elderly is to make it universally appealing. Normally you would have to go through school, or at least read the manual to an editing program to learn how to use it, but not with the Nintedit System! Through a series of new innovative gadgets and extremely fun mini games, literally anyone can edit.”

I was extremely curious as to what kind of gadgets and mini-games could possibly be involved with editing. And also how this whole thing works to begin with:

“To import the footage you shot on virtually any camera, you must go through a series of fun, beach-related mini-games to see how much of the footage you get to use. For instance, the better you do at playing Nintedit Import Volleyball, the more of the footage that you shot you get to use! It’s a very intuitive game though, so most people will get most, if not all, of their footage. It is a plastic, full sized volleyball that is tethered to your arm with a cable, it has 112 groundbreaking motion sensors built inside of it, so you can play it anywhere you have room to play it, but within 10 feet of your Nintedit system, of course. But chances are the first few times you play, you will fail, and only get to use a small fragment of your footage. That unused footage will be immediately deleted from the hard drive, and will encourage you to get better at the game for future edits. Nintediting is not only fun, it is a learning experience!”

A press release after the convention also stated that these other “importing games” will be available on launch day, with more to follow in the months after release (all sold separately):

Nintedit Import Surfing
Nintedit Import Dune Buggy
Nintedit Import Hacky Sack
Nintedit Import Flag Football
Super Import Brothers
Donkey Kong’s DVCAM Adventure
Metroid P2
The Legend of Zelda: The VHS of Time

But what of the gadgets, and how does editing actually work?

“Basically it works like this, depending on how many clips you have earned in any of the fun Import Series games, that is how many rounds you will go through in order to edit your video. For instance, if you have won 78 of your video clips, you will have to play a challenging, yet addictive, mini-game for each and every one of your 78 clips, in order to see how, and if, your clip makes it in the final sequence. On average, in testing, we found that Nintediters were getting a little over 100 clips in each of their Nintediting experiences, so in order to make sure it doesn’t get tedious, we have created for the Ninteditor a slew of 7 mini-games to challenge them. This will ensure that no person has to play the same one game over and over again. Instead they have seven to choose from!”

He went on to break down the seven mini-games:

Nintedit Bowling:

“We did a study, and found that literally every single person on the planet enjoys Wii Bowling, excluding a few rogue individuals who we declared insane and had committed to Nintendo work camps. Do to the fact that we are using graphics technology for our system that is only as good as the Nintendo 64, you cannot use Wiimotes, as a complete lack of backwards compatibility is in play. So we have invented a new device, which works much like the nicotine patches my mother-in-law uses. It is a disposable electronic patch, that you can place on any real bowling ball. It is full of tiny motion sensors, and you must also attach them to a set of real bowling pins. Then you can set up your own personal bowling alley in your living room! The amount of pins you knock over determines how many seconds the video clip will play in the Nintedit timeline. We have taken virtual bowling to a level more real then you can imagine! $7.99 for a pack of 3 bowling patches. Bowling ball and pins are not included with the Nintedit System.”

Scissor Harvest:

“In order to reduce the size of a video clip, you must use the wireless, external Nintendo Virtua Scissors, which are basically real scissors, with a motion sensor built in. On the screen, harvest vines will fly at you, and you are wearing 3D glasses by the way I forgot to mention, sold separately, and you will literally run around the room frantically cutting at the virtual harvest vines with the Virtua Scissors. Each vine you cut reduces your clip by one frame. In order to achieve the most realism, the scissor blades are actually real, but of course we have added removable plastic covers to ensure small children and the elderly don’t stab themselves accidentally (laughs).”

Text Shoot ‘Em Up

“Using the brand new Nintendo Sniper Rifle, in combination with the Nintedit Alphabet Display Device, the ADD we call it, you shoot motion sensor bullet rounds at the motion sensor ADD, trying to hit the letters you desire. But you only have a limited time to shoot what you need! The letters you hit appear in that order in your video. Can you say on-screen text anyone? (audience claps) The faster and more accurate you do it, the cooler the transition of the word will be onto the screen. If you are an advanced Nintedit marksman, you can set the ADD across the street, or on a moving swing set at the local playground for some extreme challenges, or if you are a beginner, you can just have your brother or sister hold it for you a few feet away. With motion sensors, anything is possible!”

Nintedit Hero

“You basically play Guitar Hero, and if you beat the song, you get to use it for the video clip you are playing for. Getting note streaks in a row enables the song to be played over multiple clips at once. We are still in the licensing process for the music, but we have a certified 6 songs to be guaranteed available at launch day:

“The Stroke” by Billy Squier
“Happy Birthday” by Patty and Mildred Hill
“Poker Face (DJ Dirty Dave Slow Jazz Remix #3)” by Lady Gaga
“A Very Slash Christmas” by Slash
“Bitches Ain’t Shit” by Dr. Dre
“The Laverne and Shirley Theme Song” by Cyndi Grecco

We are very excited to have such wonderful artists contributing to our Nintedit experience.”

Body Motion Challenge:

“We here at Nintendo have come to the realization that Americans are horribly, horribly fat people. If you want to speed up or slow down your clip, you must strap on the Nintedit Power Belt, which is loaded with motion sensors and electric shocks, and you must run for 1 mile in order to slow your clip down by 10%, 2 miles for 20% reduced speed, and so forth. Do you want slow-motion action scenes in your video? Then you better get outside and start losing 40 lbs!”

Cruisin’ Volume Racer USA:

“In order to change the volume levels of your dialog and music for each of your video clips, you take the Nintedit Super Kart Meter Measuring Device and wire it to the engine of your car. If you are a woman, you may need the help of a mechanic (women in audience start booing). I KID, I KID! (winks, men in audience laugh) We use one of our most powerful motion sensors we have for this mini-game. You type in the Kart Meter how long your clip is going to be, and it gives you a countdown to begin driving. Our groundbreaking motion sensors will detect when you are accelerating and when you are hitting the breaks. The faster you go, THE LOUDER THE VIDEO WILL BE! And vice versa. Experiment by hitting the brakes and speeding up at random on the highway to see the cool effects it will have on your audio! Race against your friends, see who can get the loudest clip! I can’t stress enough, though, if you are a small child, please do not play Cruisin’ Volume Racer USA without the help of a parent, or slightly older child.”

Nintedit Dating:

“We here in Japan have a plethora of video game dating simulators. They are good and all, some are pretty erotic, but we here at Nintendo wanted to give you, the Ninteditor, the most realistic dating experience ever known to a home console system. Basically, you put in a motion sensor chip into your brain, which can be implanted by a Nintendo-trained doctor through either ear canal, and then you go on an actual date with a woman or a man. At the time we are only offering heterosexual encounters, as our computers are having difficulty measuring motion sensors amongst same sex relationships… If you can’t get a date, Nintendo will provide you with a Nintendate for a small fee. No promises they will be attractive, though (laughs). The motion sensors measure how good you are doing on your date by your brain activity, and how much you are nervously shaking. It also has speech recognition to determine if you are saying the right thing. The better you do, the better the special effects graphics will be in your video! Let’s just say if you do REALLY good (winks, starts making subtle humping motions while quietly chuckling) your video will look like Avatar! And if you strike out, your video will look as pathetic as your Friday night. So when you see your friend with a terrible looking video, you’ll know his date with Megumi last weekend didn’t go so hot! (laughs) (audience laughs)”

Well I don’t know, I’m actually kind of sold on this. This seems like it might actually be a really cool and innovative way of editing. I’m excited, I’m definitely going to wait overnight at Target again to get this on launch day!

Oh, here is Miyamoto with his final thoughts:

“Video editing is no longer for the technical. It never was supposed to be. Do you know where the best, most creative ideas come from? They come from your 5-year-old sister. They come from your 95-year-old grandmother. THESE are the people that should be editing. Nintendo wants to take editing out of the hands of the people who have loyally devoted themselves to it for decades, and put it in the hands OF EVERYONE ELSE (audience cheers). Edit with your family. Edit with your friends. Edit with your dog. Edit passionately with your lover. Editing is a universal experience. Just look at this video that my 8-year-old daughter Nintedited about her summer at Nintendo Work Camp B, in a mere 17 hours of playing time.

And this power can now be in the hands of everybody, and anybody, and they can do it with ease. For only $699. Sayonara…” (audience starts rioting uncontrollably, 39 dead, 102 injured).

Today I join the extremely rare air of millions of internet folk. Today I do something that everyone from Roger Ebert to CindyCinema.com to your Aunt Rebecca does. Today I will list my favorite movies from 2009, to the excessively high amount of 25. Why 25? Because I go to the theater almost every weekend, I’ve seen about 60 movies from this year, so listing only 10 would inhibit my urge to talk about what movies I’ve seen. Plus everybody loves a list!

So let’s get right into it. I’ll be SPOILER-FREE. Here are picks for my favorite movies from the Year 1 A.D…K. (After Dark Knight)…

*** It should be noted that at the time of writing this post I have NOT yet seen Avatar, Crazy Heart, The Lovely Bones, A Simple Man, Sherlock Holmes, or The Imaginarium of Doctor Parnassus. All of those may or may not have had potential to make this list…

25. Paranormal Activity

After first seeing the trailer several months before its release, this was on my radar as one of my most anticipated movies for the year. After seeing the movie itself, I was slightly underwhelmed. Don’t get me wrong, I thought it was good, but I was hoping that maybe, especially with the ending, that it would be 10x crazier. But in between countless (sometimes funny, sometimes pointless) dialog scenes, there are some actual genuinely creepy moments. My advice is that if you’ve never heard of this movie, rent it when it comes out on DVD this month, and watch it without knowing anything about it, and you’ll have an incredibly fun time. Whatever you do, DO NOT watch the trailer for this movie, they mind-blowingly ruin the final scene of the movie in it! I’m not joking!

24. Watchmen

I consider Watchmen to be one of my favorite books of all time, so I was definitely excited for the movie, as opposed to being skeptical from the beginning that there’s no way they could pull it off. In the end, this satisfied me. And for the most part (I think) it satisfied fans of the graphic novel. From what I read from reviews, the main problem was that people who didn’t know the source material wouldn’t know what the hell is going on. I can’t certify this claim, but I can understand that happening. Plus it’s very long. That being said, I finally plan on checking out the 3 and 1/2 hour Ultimate Cut over the holidays.

23. The Road

This might beat out Precious as the “feel-bad” movie of the year. While Precious had glimmers of hope scattered throughout, this movie is just one long depressing journey down a road to nowhere. And at no point did Precious ever have the threat of being cannibalized by rednecks. This film about a father and son trudging along a road in a post-apocalyptic wasteland did get draggy at times, but it stuck with me for a while after I left the theater. Let me just say that despite its flaws, the good parts are great, and the tense parts are intense.

22. Drag Me to Hell

Ah, this movie brings us all back to when Sam Raimi made awesome, hilarious, and fun horror movies. Not to take anything away from the Spiderman movies, but I’ll take a chainsaw on an arm over web slinging any day of the week. And his return to horror with Drag Me to Hell proved to be almost as fun as his old stuff (almost). The only things that may have potentially hurt this movie are the lack of Bruce Campbell, and the PG-13 rating. Regardless, it’s a horror movie that doesn’t try and be scary so much (except for a dozen or so “jump scares”) as it does to be funny, gross, and entertaining.

21. Bruno

You either like what Sasha Baron Cohen does, or you don’t. That is probably what determines who will like this movie as well. I happen to find him hilarious. Bruno isn’t as funny as Borat, and neither of them are as funny as Da Ali G Show. While I hate to be in awkward situations and confrontations myself, I love watching it happen to other people. Because that’s basically what this movie is, just an 80-minute awkward confrontation. And as how it was with Borat, the deleted/extended scenes on the Blu-ray are often as good or better than what actually made the movie.

20. Extract

Mike Judge is 3-for-3 with his live-action films in my opinion. Office Space is a classic, and Idiocracy is a vastly underseen comedic masterpiece. Now with Extract, he returns closer to Office Space, while at the same time staying original. It’s about a guy who owns an extract company that employs about a dozen very stupid people. Mike Judge might very well be the best writer of “stupid people dialog” out there nowadays. Plus I enjoyed seeing Jason Bateman and Kristen Wiig get high profile roles, even if it’s in a movie that (like Idiocracy) was not seen by enough people.

19. The House of the Devil

If you knew nothing about this movie, and I showed it to you and told you it was released in 1982, you would have no choice but to believe me. That’s how great of an homage to late 70s/ early 80s horror movies this is. And that’s exactly who this will appeal to, fans of that era of horror films. It’s pretty cool. Hell, they even shot it on 16mm!

18. District 9

This movie was a nice little surprise this year, no one really knew what to expect of it. It played out as both a great sci-fi movie and an intriguing social commentary. For what it cost to make, the special effects were phenomenal and the aliens blended in seamlessly into the South African slums. I’m sure Invictus will get all the awards buzz and this will receive none, but to be honest I’ve seen Invictus, and the best movie about South Africa this year was District 9. And it won people over without a likable main character!

17. I Love You, Man

Despite coining the regrettable term “bromance”, this movie was consistently funny, and continued the trend of R-rated comedies being significantly better than PG-13 ones. If you’ve ever looked at Paul Rudd’s imdb page, you’ll notice that he is in a large amount of crappy romantic comedies and other garbage that no one really sees, and then he’s also in a small handful of good movies. This happens to be one of the good ones.

16. Moon

With shades of Kubrickian (if that’s a word) isolation and style, Sam Rockwell lives alone in a mining farm on the moon, just doing his job until his contract runs out. He’s been up there by himself for several years, his only friend is a robot voiced by Kevin Spacey. What I thought was going to be a movie about the descent into madness turned into one of the surprisingly cooler plots of the year. Like 2007′s Sunshine though, this movie may lose a little of it’s magic your TV as opposed to the big theater screen.

15. Trick ‘r Treat

I’m telling you, this movie is this generation’s Creepshow, if that means anything to you. I (like many other people who saw it) will be blown away at the fact this never got theatrical release (while garbage like Saw VI gets wide release). This mishmash of well made short stories blended into a moderately intertwined whole is probably the greatest straight-to-DVD movie I’ve ever seen. (also, some might consider this a 2008 release, but it didn’t get put out to the public until well into 2009, so it makes the list!)

14. 500 Days of Summer

I’m not a big fan of romantic-type movies all that much, but occasionally every few years one comes along that is actually a meaningful, well-intentioned, well-made film. This movie about heartache and the recovery process relates to me on many levels. And it’s easily the most cleverly constructed and edited movie about relationships since Eternal Sunshine of the Spotless Mind.

13. The Hurt Locker

I liked this film a lot, I wanted to like it more, but it seemed like it should have been even better for some reason. It’s almost like Generation Kill: The Movie. I could have assumed a movie about a bomb squad in the Iraq war would be an extremely tense movie, but damn! This movie got me cold-sweating a little bit in the movie theater. This is the definition of an “edge of your seat thriller”.

12. Where the Wild Things Are

I normally go to the movies on Saturday afternoons, because I don’t like crowded movie theaters, but I knew if I did that for this movie there would be a bunch of annoying kids in the theater, as I see them wandering about in droves when I go in the afternoon (but I see non-children’s movies so I don’t care). So I went at night to see this hoping that maybe the amount of children would be greatly reduced, and it was, but ironically the theater was crowded and I ended up sitting three seats away from some annoying kid. And this kid, I swear to god, fell asleep during the last 20 minutes of the movie and started snoring…! The parent didn’t wake the kid up! How rude! That kid must have been dumb anyway, because he was missing a fantastic movie. But seriously, theater etiquette people!

11. The Hangover

It’s surprising that the most universally accepted comedy of the year was also really good, it normally doesn’t work out that way. And it’s nice to see Mike Tyson getting work again.

10. Observe and Report

I can’t stress how much I love this movie. It was probably 2009′s most “love it or hate it” film, but I was blown away by how much I ended up loving it. I read a review that called it a comedic version of Taxi Driver, and I couldn’t agree more. I’ve made pretty much all of my friends watch it since it’s come out on Blu-ray. It’s easily the darkest comedy of the year, probably Seth Rogan’s best role ever, and it saddens me that the most widely recognized movie about mall cops is still Paul Blart.

9. Adventureland

I can’t tell if this is actually a good movie, or I just love it for some odd reason. I personally don’t know anyone else who has seen it, so I can’t ask them. But I just clicked with this movie to an insane degree. Maybe I just related to it because it was similar to my life right after college. Regardless, it’s the best place to enjoy Kristen Stewart without having to endure Twilight.

8. UP

For some reason I never expect much out of these computer animated movies, then I watch them, and they blow me away 100% of the time (I just saw Kung Fu Panda the other day and the same thing happened as well…). In comparison to Where the Wild Things Are, this movie had adult themes but was more adaptable to children, while Wild Things apparently makes children fall asleep. My only regret here was that I didn’t see it in 3D when I had the chance.

7. Funny People

Judd Apatow will probably forever have a free pass from me to do whatever he wants for making Freaks and Geeks, but this is my favorite of his three movies. I don’t know why people are claiming it wasn’t actually funny, it was very funny, and it was also very serious as well, I think that’s the genius of it. All of the actors fit in perfectly with the roles they were given, and it’s disappointing that people didn’t like this movie more. I’d say give it another chance. I would also like to note that the special features on the Blu-ray collector’s edition are as amazing as they are plentiful. Hours of good extra stuff, especially the Raaaaaaaandy documentary.

6. Zombieland

Is it surprising that a zombie movie is likely the most fun movie of the year? It shouldn’t be, zombie movies rule! Woody Harrelson is in top comedic form, and I’ll need to see it again before I make a statement as bold as it’s better than Shaun of the Dead, but it’s pretty close. And I won’t ruin it, but there is a big surprise cameo that does not disappoint. I’m hoping for some sequels.

5. Fantastic Mr. Fox

Wes Anderson hasn’t let me down yet. I was pretty excited when I heard he was going to be making this movie, because I knew he would do great things with it. It’s probably his most accessible film to date, I could see just about anyone enjoying it, but at the same time it’s still vintage Anderson and fits right in with his auteur style. It’s still in theaters right now, so get the cuss out there and cussing see it!

4. Star Trek

This might be the perfect blend of nerdiness and coolness. This is a Star Trek movie! Should it be this cool??? This JJ Abrams character might actually know what he’s doing. I’m not a fan of the Star Trek series, and I was able to jump right in and understand what’s going on. This looked great in theaters, and the Blu-ray looks pretty spectacular as well.

3. Up in the Air

I didn’t really know what to expect when I went to the theater to see this other than it was super ultra mega critically acclaimed. What I ended up seeing was an incredibly simple movie, that was equal parts powerful. This is perhaps the most moving film of the year, and it does it without ever being hokey. In fact, the whole thing seems very realistic. This goes to show that you don’t always need a big spectacle of a story to make an amazing movie. I’m sure this will end up winning every award known to man come awards time.

2. Inglourious Basterds

This has everything you’d expect from a Tarantino movie; witty dialog, extreme violence, stolen ideas turned original somehow. I’m sorry, I’m something of a Tarantino fanboy, I can’t help it, I eat this stuff up! I even love his segment in Four Rooms! As he himself has recently stated, this may be his masterpiece. I may agree. Wait, Pulp Fiction is probably still better, but Basterds is quite amazing. I just watched it again this week on Blu-ray, it just reinforced my love of it. I really wanted to make this my #1, but I had to go with my gut…

1. Black Dynamite

No movie this year made me laugh as much as this did. I was laughing out loud in the theater from the first scene all the way to the absolutely insane ending. I saw the trailer for it earlier this year, and was excited to see it, hoping it would be kinda funny. It ended up being ridiculously funny. I drove 45 minutes away to see it during it’s one week theatrical run, and I almost feel special for being one of the undoubtedly few people who have seen it. All eight of us in the theater sort of bonded that day, we all walked out the theater looking at each other and chuckling with stupid smiles on our faces, eight strangers. Did we then go out for drinks afterwards and regale in hilarious banter? No, of course not, I don’t talk to strangers. But in all honesty, this is the definition of a cult classic (if you can call it that this soon, I’m doing it anyway), and when it comes out on Blu-ray in February I suggest you check it out, though, it may not be for all tastes. If you find the trailer funny, then you will probably agree that this is one of the greatest things you’ll ever see. Maybe I’m just crazy, who knows?

For your possible enjoyment, here’s two other quick mini-lists:

JUST MISSED THE CUT:

35. Orphan
34. Bad Lieutenant: Port of Call New Orleans
33. Transformers: Revenge of the Fallen
32. Coraline
31. 2012
30. The Informant!
29. A Serious Man
28. Invictus
27. Precious
26. The Blind Side

The WORST films of 2009 (that I saw, I mean Old Dogs and Twilight New Moon are probably worse, but I didn’t bother subjecting myself to that torture):

10. The Final Destination
9. Whatever Works
8. My Bloody Valentine 3D
7. X-Men Origins Wolverine
6. Surrogates
5. The Men Who Stare at Goats
4. Friday the 13th
3. Year One
2. Ninja Assassin
1. Jennifer’s Body (not worth it even for Megan Fox or the lesbian kiss)

2009 was a good year overall for movies, and here’s hoping for a great 2010!

Happy holidays!

As a way to perhaps show how biased I may potentially be, I will say I am a full-on collector of DVDs. And not in a “yeah, I have 80 DVDs, my collection is pretty sweet…” kind of way. At the moment I’m typing this, I have 1,167 DVDs. I’m not joking.

But for the record, I’m not opposed to digital downloads. I think they are good in a certain way, but I also don’t think they are as amazing as they are said to be. I’ve even dabbled slightly in the downloading world, but in the end, I’m still a stubborn fan of the DVD. Let me state my case, and feel free to offer a rebuttal to any of my claims.

Price -

I’m not made of money. I’m in fact made of blood and organs. But I am by no means rich in any way, yet I’ve obtained somehow an enormous collection of DVDs. How? The first reason is that I haven’t had many real responsibilities to take care of over the years (family expenses/car payments/student loans), which I’ve been lucky enough to avoid (not that having a family is a bad thing…). But even so, buying everything full price still wouldn’t be possible with what I’m worth. That is perhaps the biggest factor in how I can obtain such an arrogant collection. Mainly, there is a wonderful, wonderful thing called Amazon Marketplace.

If you buy things on Amazon, you may notice under the full price there are more prices, such as “25 used from $4.76″. That is Amazon Marketplace. It’s pretty much eBay, except its all “Buy It Now” prices and they are almost always extremely cheap. For instance, why would you want to pay full price for The Dark Knight, when you can get it RIGHT NOW on Amazon Marketplace for $2.29…?

A lot of people try and claim that used DVDs are garbage, and they are all damaged blah, blah, blah. They, sir, are in fact rarely damaged. And if they are, the Amazon Marketplace seller always indicates they are scratched. They don’t want want you to be tricked, because then they have to deal with an annoying refund situation. Most of them are bulk sellers or ex-rental copies anyway, so they aren’t some creepy guy in his basement usually. And they ship faster than you think. In the (literally) hundreds of used DVDs I’ve purchased, I’ve only had ONE (yes, literally just ONE) DVD that was not as advertised and was scratched to hell. It was a 50¢ copy of American Splendor. And since I only paid 50¢ for it, I didn’t really care.

There's always one bad apple...

Which brings me to my point about downloads. The concept of “used downloads” does not exist. It never will. In a world of nothing but downloads, you will be subjected to only paying what retailers want you to pay. There won’t be any used downloads stores in strip malls where you can buy other peoples unwanted downloads for less. I went into a used DVD store recently and bought a perfectly fine used copy of In the Line of Fire for $3. It wasn’t covered in anthrax or grape jelly, it wasn’t dragged across concrete. It was just as good as a new one.

A retailer may lower the price of downloads after time for older movies and such, but they’ve been doing that with DVDs for years, so you couldn’t claim that to be a concept originated in the digital download realm. Amazon has almost daily deals for new, factory sealed DVDs for under $5 (though they are usually terrible movies, and I don’t see this being any different for the reduced download movie prices). Regardless, I don’t want BestBuy.com’s reduced Godfather download for $6.99, I want Joey Joe Bob’s perfectly fine used DVD copy for $1. People are too caught up in the concept of only wanting new things. Though, I do admittedly purchase new release Blu-ray DVDs at full price if I want to watch them the day they come out. Impatience is a key element in consumerism.

I NEEEEED to watch The Ugly Truth on release day!

Space -

Hypothetically, in the lowest possible scenario, lets say that every DVD I own is 750 MB as a digital download. At 1167 DVDs X 750 MB, I would need to obtain 875 GB of free space to store all my DVDs. That seems like a lot. And that is a vast understatement on space. That’s not accounting for increased high-definition Blu-ray sizes, full TV seasons, box sets, or countless special feature bonus discs. It’s probably actually more like 2 terabytes, who knows for sure?

Still, I know I’m on the high end of that spectrum, but I always like to think of things in terms of my parents. Having to buy computers for storage space, and the prospect of having to potentially upgrade it for space at some point, it’s a scary prospect to old people. They like having a disc tray that they can just put things in. They never have to upgrade that, regardless of how many movies they buy. I know in the industry we are in, we tend to think about these kind of computer/space issues as not that big a deal, but to my Mom, this all of the sudden becomes a big hassle. And there are more people like my parents out there, than there are tech savvy people. Think about having to explain this new concept to YOUR parents. Or even worse, try explaining it to some hillbilly! They watch movies too!

I know what your saying, “But Scott, with all your DVDs, you must have a huge space problem yourself, having to physically put them somewhere, you dolt!” Yes and no. They do take up a lot of space, but they don’t really get in the way.

Blu-Rays and Comedies on the left wall.

Horror/Documentary/Assorted on the East wall.

Several drawers like this filled with assorted.

TV shows go in the left closet.

Even more assorted in the right bottom closet drawer.

Drama and Action in the self-built DVD case. See and all of it barely takes up any floor space!

I even have a list online that I have so I can keep track of my collection. I also have it so my friends don’t have to ask me if I have “this movie” or “that movie” for them to borrow. I just send them the weekly updated list. They often refer to my place as Scottbuster Entertainment.

But I’m sure normal people don’t really have that big of a problem dealing with their DVD collection taking up a bunch of space. I mean, c’mon, everyone has a shelf somewhere.

Or if you live in a sardine can apartment, you can always buy a sleeve case to hold your DVDs. That can slide under your bed!

Theft -

It’s much easier to gank a hard drive and an Apple TV than a DVD collection. Some jerk can walk away with your whole movie collection without you realizing it, at your OWN wine mixer. You shouldn’t have invited that guy with the shifty eyes wearing the trenchcoat…

Nobody is gonna get away with stealing my DVD collection, at least not all of it, or even a 1/4 of it. That would take multiple trips in broad daylight. Plus if they robbed my house, they’d probably just grab my TV and my computer! The bastards! Besides, what are they going to do with DVDs? Whats next, are they going to steal my mid-90s AM/FM clock radio? Burglars only like shiny futuristic electronic looking things, like iPods and cameras. I think they are more interested in filling their arms with my Playstation 3 than they are with my Planet of the Apes box set.

"This kid's gonna regret leaving his copy of Legally Blonde out in the open...!"

Download Time -

Speaking of losing everything, two months ago my Playstation 3 completely broke. For no reason at all, after the warranty expired… It angered me. The relevance? Well, for one, it proves that electronics break all the time right after warranties expire. But also, I had about 60 GB of downloaded games and Rock Band songs that existed nowhere except on my broken PS3. As I assume how it is with all digital downloads, I can re-download anything I want for free in a case where my PS3 gets destroyed. I have an average internet connection (not sure of specifics, I think it’s Comcast, but it’s shared with the other people I live with), and it took me 5 straight days of almost non-stop downloading to get everything back on my new PS3. It was annoying beyond belief to get everything back, and I actually had the time to waste to download as hastily as I did, most people probably don’t.

Computers break all the time, and average people almost never back anything up. This is going to turn people off to the concept of downloading to a hard drive, because the first time Joe Schmoe has to re-download something, he may lose complete patience with the whole concept. Whereas if a DVD player breaks, he can go to the store down the street, pick up a new one, and watch whatever DVD he wants immediately upon getting home.

Another example: about 8 months ago I actually downloaded a movie off of the Playstation Network, which works exactly the same way as any digital download site will/does work. I downloaded a $4.50 rental of The Substitute in HD format.

It was over 6 GBs and took about 5-6 hours to download. I didnt even feel like watching it anymore by the time it finished downloading. I ended up watching it two days later. Average consumers dont have super fast internet speeds. Which leads me into my next topic…

Rentals –

Perhaps though, more than anything else, I may have to side with downloading for rentals. Even streaming would be fine (if you can get it on your TV somehow). Most of my argument is for long term owners. I’m more of a buyer than a renter, but even so, let’s say a family decides they want to have a movie night together on a Tuesday evening. They want to try to download a rental to watch. Then they make popcorn and snuggle up next to the fireplace, while little Johnny and little Sally are already singing the stupid Hannah Montana theme song or whatever annoying crap kids watch nowadays. And Dad then hits the “purchase download” button only to see they won’t be able to watch Miley Cyrus for another 4 and 1/2 hours… But it’s a school night! Now we have to start planning our impromptu DVD watching plans HOURS in advance…? Suddenly a 10 minute trip to Blockbuster doesn’t seem like such an outrageous idea now, does it?

3D -

In a time when a lot of talk is about the future of 3D movies, how do you obtain the 3D glasses necessary to watch a 3D download? Is everyone expected to just own several pairs of 3D glasses? Different movies use different types of 3D, so we need to obtain all these different kinds of 3D glasses? Last time I checked we don’t live in the same era as The Jetsons, so we cant download physical objects to our Cogswell-Brand Materializer. Do they come in the mail? That would seem to defeat the convenience of downloading wouldn’t it? Just wondering…

Sharing -

One thing I do very often is loan DVDs to my friends. Yes, they like to abuse their friendship with me in exchange for goods. But how am I supposed to do that with digital downloads? Can we not share movies anymore? What if I want to hang out at my friends place, and we want to watch my copy of Re-Animator over a few beers? Do I need to bring my entire hard drive, and hook it up to his TV? What about the other people in my house, do they get the shaft on all movie watching because I need to take the entire hard drive to watch one movie at my friend’s place? Can I just put the movie on a thumb drive and dump it on my friend’s computer? Is there going to be copy protection preventing me from doing that, like in the old days of iTunes? No? Then what’s to stop me from transferring my friend’s downloaded copy of Slumdog Millionaire on a thumb drive for free, to keep forever on my computer? What are the chances the government will hunt me down for this evil crime? Oh, they probably won’t look into it? Cool beans!

Wait, isn’t this what’s killing the music industry?

If you share anything illegally, Lars Ulrich will annoy the crap out of you.

The Suite Take -

In a perfect world, if I could instantly have my enormous DVD collection on a single hard drive connected to my TV with an easy, organized database, I would do it. Sure, I would do it. In a perfect world I’d also be dating Scarlett Johansson while I quarterbacked for the Miami Dolphins. But it wouldn’t be such a perfect world when that hard drive crashed. Having to re-download everything (even for no cost) would make me want to smash my head through my TV.

I’m sure you can call me a hypocrite for all of this, as I’m preaching for the average person, yet defending my abnormal collection. And I’m pretty sure most of my arguments can be voided by saying “Well, Scott, in a few years everyone will be able to download at 1 GB a second, and terabyte drives will cost $10…! There goes your argument!” Yeah, that would destroy my argument, jerk. But you can’t predict the future, and neither can I. Hey, the world is supposed to end in 2012 anyway, right?

Perhaps DVD collectors like myself will become like the new vinyl enthusiasts, constantly and annoyingly inserting ourselves into other people’s conversations at parties, insisting that DVDs are the REAL way to watch movies (besides a movie theater of course). Having a large DVD collection is not only an extremely personal thing in my life, as I watch these films/TV shows over and over again because it makes me happy, but it’s also almost an aesthetically pleasing part of my decor, in an insane and menacing kind of way. Plus, with downloaded videos, how are you going to get hold of nerdy-yet-awesome limited edition packaging???

There are a plethora of resources everywhere to teach you how to be an editor. There’s training websites like Lynda.com and Creative Cow. You can buy assorted training books at some coffeehouse-bookstore hybrid, where some homely fellow is likely playing new age music on a grand piano for Ramen noodle money. You could even go as far as to attend a terrible, terrible place called film school… But I laugh at you for doing these things. Laugh right in your pathetic face! You know why? Because I’m an elitist. I am better than you.

I eat dinner with 12 different solid gold forks. I have have different solid gold forks for different areas of the $800 steaks I eat. I only drink the first sip of a glass of $6000 wine, because I’m only satisfied with the first sip of a full glass of expensive wine. Then I throw the rest of the glass away and request a new drink just so I can take the first sip again. It typically costs me $150,000 to get drunk. What?! You’d like the rest of the glass?! How dare you! I would never allow someone who learned editing at film school to have my unused wine. I would rather destroy an entire wine field than give it to you, which is something I normally do once a month anyway, just for the sport of it.

I’d apologize to you for such a berating of your character, but my servant is currently cleaning the wheels of my Lexus with a toothbrush, and I normally have him apologize to commoners. But the reason I yell at you is because I love you, we are fellow editors, we are required to love each other by United States law. And I don’t want another tedious lawsuit on my hands. I just wanted to let you know that everything you know about editing is wrong.

I’m about to retire, so I’ll let you in on my biggest industry secret, since I have nothing to lose. There is an unimaginable resource located in the nether regions of the internet FULL of brilliant ideas by brilliant people. I take these ideas, and compile them into the greatest workable resource known to post production. So sit back and enjoy infinite knowledge! All you have to do is type in www.youtube.com.

Continuity –

How do you recreate a classic train scene from A Hard Day’s Night with just two teenage girls? No, no, no, the correct answer isn’t “why bother attempting it?”, the correct answer is to slightly juggle locations in their seats and use plenty of name-tags for clarity. I’d like you to show me one person on this entire planet who doesn’t understand what’s going on in this scene. You won’t find anyone, I guarantee it.

Filters –

Brightening techniques and color correction are essential for fine tuning your final videos. Often times people will let their videos become too dark to see what’s actually happening clearly. But with plug-ins and filters, these ghost hunters truly show us how captivating an image can be portrayed on video in it’s highest possible clarity. I didn’t know there was an FCP plug-in for finding ghouls! I’ve got the chills!

And in this next thrilling video, we take a look at how proper color correction can accurately show how your backyard is actually on the bottom of the ocean. Living under the sea is fantastic. I have several underwater mansions, but this one is pretty good. He captured the feel very well.

Sound Effects –
Being a twelve time winner of the Academy Award for Achievement in Sound Effects Editing has its benefits. Let’s just say that not one, but TWO local restaurants have named ham sandwiches after me. Well, it was two, but one of them got shut down for unsanitary conditions. And the other one burnt down mysteriously two winters ago. But still, people often ask me two things about my brilliant sound effects work;

1. “I didn’t know they gave out awards for that, how long have they been doing that?”
After I hear this I usually ask the peon what they do for a living, then purchase the company they work for and fire that person.

2. “Where did you learn how to do that, oh mighty overlord?”
Well, that answer is simple. Cat videos. Obviously.

Mind Blowing Graphics -

Did you see that??? This show must cost $50 million to produce, they just blow through intense visual effects like they are nothing, simply because they know they can! They have what appears to be a virtual ladybug crawl across the screen! I’m not 100% sure if it was fake, I’ll have to do frame-by-frame, but that was borderline brain melting! I’d like to see the render bar on that intense composition…! Weta Digital better watch their back, because these girls are only 10 years old, imagine the future potential…! I’ll have to e-mail them on which program they used because I am SO getting that. Though, it was a little hard to listen to the content because my eyes were being dazzled beyond belief, but I’m sure Jenna and Kristi had a show full of rich social commentary and thoughts on how to improve the American economy.

Here’s an even better example of blowing your mind, using the Michael Bay theory. As we all know, Michael Bay is the greatest and richest filmmaker in the world. His winning formula = Explosions. Lots and lots of explosions. Though, no one is better at explosions than the one and only DR. EXPLOSION!! He has a PhD in explosions!! From Dynamite University!!

While we’re on the subject of Dr. Explosion, he also teaches us two other great post production tips that we should always abide by no matter what;

1. Always make the credits to your video nearly three times as long as the actual story. You can never give yourself enough credit.

2. If the credits song is too lengthy for the 5 lines of text you had planned, just play the song out over black so people can keep listening to it until its over. I can’t tell you how many times I’ve used the first 30 seconds of “Stairway to Heaven” for a credits sequence, then just played the remaining seven and a half minutes out over black. It just works.

Pacing –
Pacing is very important when it comes to editing. Perhaps the most important. Observe how well this patriotic spy thriller flows from scene to scene, keeping us guessing what our duster-clad hero (or villain…?) will do next. I felt this got snubbed at the Golden Globes. Behold the intensity of Subversion Interface! It hack.exe’d right into my soul.

Stunning Action Scenes –
I saw the new Star Trek film, and to be honest, I was very underwhelmed. I’m not sure, it just seemed like the overall look of the film was, what’s the right word…? Ah yes, amateurish. I laughed out loud in my private theater at some of the action scenes in that film, but that was only because I saw this much more intense video the night before:

Greenscreen Technology -
Everyone knows that green screen technology was invented sometime around 1875 (prove me wrong; historical records of that era are shotty at best), but not until recently has the technology surpassed what the human mind is actually capable of comprehending. I often find myself wondering not only how these people are able to blend in so well to their environments, but also are they even using green screens at all?? That’s how good they look!

I don’t know how they do it, they captured the mood perfectly, I mean they are dancing so intensely that they are literally disintegrating! What a stunning visual effect! They should do a tutorial on how to do this human vaporizing.

This young, female soon-to-be George Lucas did a spectacular job keying around the green blob on the right side of the screen. I would think it would be hard to key around a green blob against a green screen, but she must have spent all night on it. I bet she has an advanced copy of the next version of Keylight. I probably would have ended up just keying the green blob out, but she apparently has the skills to key around it. I know when I am bested. Kudos.

Word of advice, if you’re going to use super powers on camera like this, you should probably hide your identity with a costume, I mean you don’t want any super-villains to know who… wait, what?! This is FAKE??

Why We Post -

People often forget about the most important part about a video. The message. There is no point in doing any editing tricks at all if the overall message of the video isn’t worthwhile. The main point of putting a video out there to the public is to show the world that your video is the best. Every video that goes out there should never have the intention of wasting anyone’s time. I mean we all shoot video of our daily lives, little “ha ha” moments that occur to us, but we save those videos in our personal homes in order to watch them amongst friends and family, remembering the good times, sharing fun memories.

SURELY, no one would ever post a video on YouTube, one of the most popular websites in history, if the message of the video wasn’t important. Surely, every video doesn’t need to be uploaded for the world to watch, only the important ones. The one’s with real stories to tell. Messages to convey.

You see, now everybody knows how awesome Trevor and Sedore are. Thanks Coady! I’m sure their antics will land them an ABC Family sitcom in no time, thanks for getting their big video out there for the world to see. This won’t waste anybody’s time, as it did nothing but enrich my life.

Ah yes, Devon, have you consulted the Guinness World Record people on your amazing jump yet? I felt riveted the entire time I was watching, the element of danger was enthralling. Thank you for uploading this, it didn’t waste my time at all, it actually gave me a shot of adrenaline to the heart!

Thank you so much for uploading this for everyone to see. Now I know what true love really is. I hope the story you were trying to convey in this video poem of love, that you wanted complete strangers to see on the internet, gets you all the credit in the world for being the opposite of a waste of time.

Oh.  Oh, sorry.  That one was actually a waste of time…

The Ultimate in YouTube Video!
I’m not sure why I didn’t just show you this from the beginning. Just follow the formulas of this next video and you too can become the next Winston Randall Montgomery IV. Though I probably would have thrown a fish eye effect in there, maybe some inverted sepia color effects too, but I guess that’s what separates a super rich successful editor like myself from the 15 year old girls.

The SuiteTake -

***Author’s Note: In an effort to not sound too mean-spirited regarding this entire post, I used to make movies 5x worse than any of these back in junior high/high school. Everybody starts somewhere, and usually it sucks. I actually commend YouTube on it’s spirit. And its “When Animals Attack” videos. Those are just hilarious. So to be fair, I’ll upload a video of mine on YouTube from 7 years ago, that is as “awesome” as anything in this post (and I made it in iMovie…!).

No longer do I have my routinely standard nightmares about homeless people dressed as clowns doing dental work on me at the bottom of the ocean while being chased by radioactive super sharks. No folks, they have been replaced by nightmares of what I’m doing in Cinema 4D! Wait, maybe nightmare isn’t the right word. Maybe I mean dream, yeah, dream is the happy one, right? Sorry to potentially mislead you with the whole nightmare thing. I’m actually having decently pleasant dreams about my future in the 3rd dimension. For those of you who possibly read my first post on getting started with Cinema 4D without any previous morsels of knowledge of any 3D program, this is simply a followup of some of the progress I’ve made, and whether or not I’m on my way to be working on Pixar’s next one-word-titled movie, or if I failed horribly resulting in an enormous amount of embarrassment causing irreversible damage to my relationships of my family and friends.

So as the title obviously states, here is an update of my top 5 recaps of advancements I made in Cinema 4D during 2009. This is part 2 of 17 posts I will periodically make throughout my life time. Part 17 will come on my deathbed, and will focus on trying to do a pre-visualization of my upcoming funeral. I expect my last words before I die to be something in the area of “god damn these splines!”

5. Turning a Real Life Object Into a Cinema 4D Object
So after all my initial messing around in the program, I realized that a standard practice that I would probably need to do for jobs would be to turn an object in real life into a 3D computerized object. I’m cool with creating random stuff from scratch, no one has any expectation on what an imaginary object should truly look like. But creating a replica of something requires, well obviously, that it look just like it…

So I thought I’d start simple and just try and recreate a product box. Going into it I figured the first thing I’d have to do is create the shape of the box. So out of what appeared to be logical thinking, I got a ruler and measured the Tiffen UV Protector box I decided to make, resulting in some dimensions of each side in inches. But there aren’t any places to input inches into Cinema 4D… So I just plugged the inches into new photoshop documents for each side of the box, converted the inches to points, and hooray!, I can input points into the dimensions of the box in C4D.

Then I just scanned the sides of the box at high quality, and put them into the photoshop sides I created and imported them as materials. Cool beans! I have a 3D version of a box I’m holding in my hand! Slap on a camera zoom with motion blur, and I now have a product box animation. I know it’s just a box (big deal, right?), but it was still cool at my amateur level of expertise. If I keep trying to recreate things, I’ll be well on my way to making a surrogate to clean my house in the near future.

[See post to watch QuickTime movie]

4. Being Able to Actually Render Stuff

One of the biggest problems I was having when I initially started learning C4D was that I was able to do some neat stuff, but I didn’t know what to do with it after I created it! I was very happy to finally learn how to render and output things, so that I can actually use them. They don’t make it very obvious to someone unfamiliar with the program how to do something as simple as export a quicktime movie. I was definitely doing it wrong initially, while trying to figure it out. I was just doing a “Make Preview” quicktime.

Then output it as a decent quality preview, and when it finishes I just do a “Save As…” in quicktime and I have a new, incorrectly outputted movie. I guess it worked for saving a quicktime of the project, but it wasn’t of the highest possible quality, and would probably be scoffed at if I attempted to use it for anything real. So then I finally figured out that you have to set all of your settings before you even consider rendering in the Render Settings, such as dimensions (I did an entire animation in the wrong dimensions, and tried to change it after the fact, yeah, I had to re-do almost the entire thing, OOPS, lesson learned), and which format of quicktime you’d like, where to save it, as well as how many frames and whether you’d like motion blur, etc. You could spend a good several minutes just going through the settings before you render each project.

After all of that it’s actually extremely simple to make a quicktime movie, because once all of your settings are set, you just click on “Render in Picture Viewer”. That title doesn’t make sense to me for making quicktime videos, but well, that’s exactly what it will do. In full resolution.

And in reference to my first post on this subject, I wasn’t able to make a quicktime of the crappy slap animation I created on my first day of messing around in Cinema 4D, but now I’m able to! Here it is in all its crappy glory!

[See post to watch QuickTime movie]

3. Creating Abstract Still Photo Art
In addition to making neat animations, I was happy to learn a little about how to make cool still images as well. Photoshop is one of my favorite programs to mess around in, and it was fun to learn how to insert 3D objects correctly into still images using camera mapping, which seems similar to doing Vanishing Point in ‘shop. This just gives me another option to do cool things with still images that I might have trouble doing in Photoshop. Like making a client’s logo hang out in the desert for some reason, or giving a family on a picnic a pair of pet cubes.

2. Being Able to Bring in an Illustrator File and Animate it
One thing I was excited about was being able to bring in Illustrator vector images and play around with them in 3D. It’s more complicated (or annoying) than it would initially appear, but it makes sense how it works. For instance you can’t just flat out import a complex Illustrator logo and expect it to work perfectly. You have to separate the layers first, then re-assemble them in Cinema 4D, followed by creating and adding materials to give it some colors. There is a great tutorial I watched early on (located here) on Creative Cow on how to go about separating Illustrator files correctly and doing basic camera moves. I took the logo of our friends over at CBH Video, and jazzed it all up 3D-style. I surprised them with it and their reaction was “This is pretty cool, but I’m on a conference call, so please stop yelling in my ear…”

[See post to watch QuickTime movie]

1. Moving Cameras on a Spline and Creating a Scene With Stage Objects
Splines are frustrating to me. I’ve tried to draw them freehand and then straighten them out by making them B-Splines, but that only works to a certain degree. It’s hard to get them perfect. But I do realize that it’s even harder to just smoothly freehand animate a camera movement. It’s nice to have a visual line representing where the camera is heading.

Then having another camera starting at the end of the first movement and continuing in a new direction by using a stage object adds another dimension of animation. I’ve never really been that good at After Effects (I get lost somewhere when expressions come into play, then it’s like freshman year math class all over again) but I was amazed at the ease of using cameras in Cinema 4D.

In my opinion it just seems more fluid and intuitive than using cameras in AE. But I was just happy that I pretty much grasped the concepts of a basic animated scene, which points in good directions for the future of scene making. It’s harder than it looks to pull it off smoothly. Or I guess it’s easy if you’re good at C4D and you want to be a jerk about it…

[See post to watch QuickTime movie]

The Suite Take

I’m still learning, I’m not all around that great at Cinema 4D yet, but I’m looking forward at getting better! I know one sure sign that I’m not that great is when I go to the C4D Forums over at Creative Cow, and the way they talk about stuff makes it seem like they aren’t even using the same program that I’m using. Then I realized I was in the MAYA forums. But then I went back to the C4D forums and it was still relatively confusing. But I tend to understand more of it in each passing week.

I’ll let you know what I do next in part 3 of 17, which will be written entirely while skydiving! (Note: part 3 may only be two sentences long and full of typos).

Ahh the joys of being a freelance editor. You get to make your own schedule, take time off whenever you want, sleep in on weekdays, pick and choose only the best, most highest-paying jobs, live the jet-set lifestyle hopping from post-house to post-house all across the country…

ZZZZZZCHHHHSSSSSWOOOOSSSSHHH (sound of vinyl record scratching)!

Wait, that’s not what it’s like at all. Probably back when you were in film school some eccentric tweed-jacket-with-the-patches-on-the-elbows professor filled your head with romantic notions like that. Then what happened, you got into the real world and found that most of the time you had to scrounge for any job you could get, from cutting your uncle’s boss’s LARPER themed wedding to that gastric surgery post-operative care demonstration video.

It seems like it was just yesterday

But that’s not the point, the point is that either you’re doing what you love or you’re considering cutting the cable and going out on your own or just graduating and still have that un-blemished innocent vision of the wealth of opportunity that awaits you out there. In any case, as a freelance editor, you need to focus on three main objectives: being a good editor, being mobile, and getting hired again. To do this you need to have a slick and portable system in place that enables you to jump from place to place, dive right in a get to work without wasting a lot of time getting situated. After all, your client is paying you to edit, not set preferences and adjust your chair.

Here are a few things you can do to make your setup time at a new place quick and easy and add value to your service.

Save your keyboard, button bars, window layouts and other preferences

The first thing you’ll want to do when you get to a new place, other than a quick height adjustment of the chair, is to load up your preferences. Save your preferred window layouts, keyboard layouts, button bars, column layouts and any other user preferences that are important to you on a USB stick or other portable device (one of my current favorites is a 8 gig USB stick that fits on a keychain, for under $30). All you need to do is then simply load up all of your preferences and go. There is no need to even copy your preferences to their respective places on the host’s computer. Once you load your window layout, for example, directly from your USB stick you eject it and keep working. FCP doesn’t need the preference file to remain mounted while you edit, just set it and forget it. The same goes for you button bars and keyboard.

If you do load your preferences to the host computer or change any of its preferences it’s always good practice to return the computer to the state it was in when you got there. Especially if you’re filling in for someone on vacation you don’t want them to come back to a totally re-arranged system.

Effects and Plug-Ins

Transporting window layouts and button bars is easy and a no-brainer. But what if you have a dozen or more effects saved in your effects favorites bin at home? If you do you probably use them all the time and it could be a big frustration if you didn’t have those effects readily available as favorites during gigs. But you can’t just save your effects favorites bin like you can keyboard layouts, or can you? The simple workaround is to create a new Final Cut Pro project, select all of your effects favorites from the favorites bin, copy them, and paste them into the new FCP project. Just save this project as “Effects Favorites” and bring it with you on your USB stick. While editing just have the project open or copy those effects to FCP’s favorites bin.

This is also a good practice to keep in general for when the need to reinstall or upgrade FCP arises. Having this Effects Favorites project handy will allow you to re-load all your favorites right along with windows and keyboards after an upgrade or reinstall.

Third party plug-ins are definitely a separate issue than stock FCP effects. Before transporting third party plug-ins you’ll need to sort out licensing issues and your client’s preferences on you adding plug-ins to their systems.

Turn this...

...Into this

Hard drive of tricks

One of the best things you can do as a freelancer is to not only be an outstanding editor but to bring something more to the table. Get a few hundred gig portable firewire drive and load it up with any kind of stock, music, image, graphic, bell and whistle you can think of. From HD clips of kids eating ice cream to heavy metal stock music to animated lower thirds, it can be a job saver to be able to pull out elements like this when in a pinch for some creative. It’s up to you whether you charge extra for things like this and it’s completely your responsibility to have proper licensing of all the material. Either way it will greatly impress your client when someone suggests opening the sequence with a etherial fly-through of puffy clouds and you just grab a clip of it off your hard drive and drop it in in a matter of 2 seconds.

Your Hard-Drive-of-Tricks

Everything but the kitchen sink

I’ve seen a lot of freelancers who carry their own keyboards and mouse/trackballs with them. If you prefer to edit with a specific colored keyboard or fancy-schmancy trackball then by all means bring it along and plug ‘er in. Believe me, your client doesn’t care whether you’re using a trackball, mighty mouse, or pencil and paper as long as you’re getting the job done.

If the venue or job calls for critical audio mixing and monitoring consider investing in a pair of high-quality headphones that you can travel with. Find a set that not only provides top-notch audio but fits your head comfortably. Who knows, you may walk into an office that only has cheepy computer speakers plugged into the built-in audio out. You could shrug and later blame the poor audio mix on the cheepy speakers or whip out your headphones and give them a real mix.

Some people, for extended jobs, even choose to bring their own chairs with them. If you tend to do long-term gigs then dropping a grand on a really good chair may be definitely worth it. Say you get a gig editing for 10 days where your edit station will be set up in the basement of the hotel that the conference is going on. You walk in and see a couple of folding chairs set up for you. It wouldn’t be long before you get to wishing you had a nice comfy desk chair to park yourself in for 14 hours at a time.

There's nothin' like gettin' paid to watch a render bar

It’s the little things

Being a good freelancer not only depends on the quality of work you do but also the kind of person you are to work with. Being easy and fun to work with largely depends on your own attitude and having some simple creature comforts at your desk can go a long way in that department.

You may want to read your clients a little bit before breaking things like this out but small trinkets or pictures of your family are not inappropriate. Especially if it’s a travel job, having a small photo of your kids next to your monitor can be nice, or planting a few wacky Pez-dispensers (full of Pez, of course) next to your coffee cup displays your personality in a subtle and fun way. The idea is that with a few small items like this you can make any place that you’re in that much more like home.

I keep a Rubik’s cube on my desk (a leftover prop from a shoot) and can’t tell you how often a client picks it up to fiddle with it while we’re working or discussing something.

Just leave some room for your Mac

The SuiteTake:

Clients pay you to edit, not click around for an hour in the morning setting up preferences. Get there early, whip out your USB stick, hard drive of tricks, headphones, chair, magic 8-ball or whatever and set up fast. Having all your preferences available to you will allow you to just be able to sit down and edit, not reset keyboards or try to remember what the defaults are.

Bringing additional materials like stock footage and animations can provide real value to your services and set you miles ahead of the other schmucks on their list.

Lastly don’t be afraid to pack a few personal items and other simple comforts, especially on extended travel gigs. You’re human after all and few comforts from home can make you feel a lot better during the long hours and express your personality in a subtle and fun way.

While writing this post I asked around to some of the producers in the office about things freelancers had brought that impressed them. All of them were able to remember editors from years ago who brought something personal and unique to the gigs, whether it was a tool or trinket. Do you want to make a lasting impression like that or be forgotten among all the rest?

In the end all of these practices add up to one thing: getting hired again.

IMPORTANT NOTE: This post was updated on Wednesday; November 4, 2009 with new information regarding resizing partitions on the Drobo using iPartition.

As brought to my attention by reader Bradley Davidson (thanks Bradley), iPartition does not actually support the method that I mentioned, and neither does drobo directly.

In my testing, I performed the resizing operation on a newly formatted drive that didn’t have any data (since I had just lost all of my data that was on the drobo). If you try to resize a partition as outlined in this post, you WILL LOSE YOUR DATA. So don’t try it. In theory it was a great idea, but apparently this too will cause problems.

You can find more information on the iPartition website, as well as from Drobo. Like we’ve pointed out many times, we’re also learning here at SuiteTake so thanks for the feedback.

Before I start, let me just say that I am a Drobo fan. I have 2 of them (an original USB and a newer FW version) and plan to purchase more Drobo’s in the not too distant future. Overall I’ve had a great experience with the units and when I needed assistance their tech support was very helpful.

All of that being said, there is a dirty little secret that they don’t warn you about and if you’re not careful you can have your Drobo crash beyond recovery, which is what happened to me this past week. I lost nearly 4 TB of files and there was nothing I could do to get them back. If you own a Drobo, this is a must read.

Here’s what the main issue boils down to. One of the ways that the Drobo is able to expand over time is by presenting the OS with a virtualized volume of its total achievable space. So if you format your drobo drive as a 16 TB drive, (the current maximum except for on the Drobo Pro which is 32 TB) the OS thinks that it has 16TB of storage available. Thus, every program you use also sees the drive as a 16TB volume. This is true even if you have a single 250 gig drive in the drobo.

When you’re manually adding files to the drobo, this is not too big of a deal. You’re interacting with the drive and if you start to get close to filling the Drobo it will start to warn you both through the lights on the drive as well as the Drobo Dashboard software. It’s kind of hard to miss, and can actually get kind of annoying if you just try to ignore the warnings.

However, in our case we don’t often interact with the Drobo directly. It’s used as a backup drive for one of our edit suites and sits in a back room attached to a server. Every 3 hours our Retrospect server runs a script to clone all active projects to the drobo. In doing this we’re protected against any failures and at most would only lose 3 hours of work (which could still be a lot, but better than 3 months of work).

We just finished a good long stretch of having projects back to back without time to offload the complete ones, so the “active projects” folder started to grow beyond the size of the Drobo’s capacity. Because Retrospect thought there was 16TB of space, it just kept trying to pile the files onto the drive until the drobo finally crashed. It unmounted itself from the computer and no amount of restarting of the server and/or Drobo would bring it back.

In this case the Drobo volume gets so overloaded with files that it has no “work space” left to do it’s own housekeeping to keep track of used and unused space, as well as file redundancy. It needs a small amount of it’s own space to do this..

You might think that since it’s a space issue you can just replace one of the drives with a larger one and let it rebuild. Nope, that doesn’t work either. I was on the phone with Tech Support for about 20 minutes as we walked through the situation and finally he informed me that if I was sure that the drive had been filled beyond its capacity than there was nothing to do other than to start over and reformat the drives.

Wow! The drive system that’s touted as the safe way to store all of your most important files has one major flaw, and most people are not even aware of it!

While on my tech support call I asked the engineer how frequently he received calls about this particular problem. After a big sigh he admitted that it was nearly every day.

For us, losing the drive was not a huge issue. It was only a clone of one of the edit rooms and could be rebuilt overnight by just re-running the backup (with fewer files selected this time). But what if this was your primary repository for something important? What if it’s the one place you keep all of your work files, photos, music or something else that’s of great importance to you? I have a Drobo at home that I use as my primary holding tank for all digital video that I shoot of my twin boys, which is all tapeless media. If it had been that drive that went down in this same way I’m pretty sure I would not have been so easy going on the phone.

When to be Scared
How do you know if this has happened to you? To be totally sure you should go through Drobo tech support, but I’ll explain what usually happens.

You’ll find that the drive is not mounted on the desktop and doesn’t show up in the drobo dashboard. Even after a restart of the computer and the drobo it will not show up.

To verify it’s not the Drobo hardware, power down the unit, take out all of the hard drives and then plug it back in (with it connected tot he computer). If with all of the drives out it is able to be seen by the Drobo Dashboard software, then you’ve verified that the Drobo itself is working fine.

Next, with the cover off the front of the drive, unplug the drive (reinstall the drives if you have pulled them out) and plug it back in while watching the lights on the front (the lights along the bottom of the Drobo). There are two sequences of lights as the Drobo first powers up. It starts by building lights from left to right, until the row of blue dots are all lit. This is the boot up sequence of the drobo (which is actually running a version of linix, so yes it really is a mini-computer).

Next, all of the blue lights along the bottom will go out and then start to build from right to left. During this process the Drobo is evaluating the drives and determining where the extra space is on each drive and reading other information that it needs. This process normally completes and the Drobo mounts. In my case, the lights never finished building and it would hang every time, 3 lights before completing. Even after leaving it on for a few days it didn’t make any more progress. This is almost surly a bad sign.

So, what to do?

If this has already happened to you, there’s not much you can do (again, make sure you go through Drobo tech support to be 100% sure). The usual procedure is to power up while holding in the reset button in the back with a paperclip. This will reset the Drobo back to it’s “out of the box” state and allow you to format the drives again.

The good thing is that since you’re now aware of this problem there are a few ways to avoid the problem in the first place.

The Easy Answer

When the drobo dashboard tells you to replace a drive, or you see a yellow or red light flashing next to one of the drives, REPLACE THE DRIVE! Don’t mess around! I know I’ll take this warning a lot more serious in the future.

The Easy Answer, But With A Trade Off
When you first start to build your drobo, format it through the drobo dashboard but instead of just going to 16TB, set the size to the size your drive will be after formatted with the you plan to use. To figure out the total formatted size, you can use the online Drobolator.

The down side? Remember how you loved just adding drives without formatting and just expanding your storage space? You can’t do that anymore. Every time that you install a new drive you will need to reformat the drive to realize the additional space.

The Pain In The Ass Answer.

Format the drive as you would normally do using the Drobo Dashboard software, and go to the maximum of 16TB.

Once this is done, you need to open the drive in Apple’s Disk Utility program and repartition the drive to create a volume that is just slightly LESS than the available space that you see in the drobo dashboard.

For example, in my case I have (2) 2 TB drives, and (2) 1 TB drives installed. Once formatted it gives me a total available space of 3.6 TB

But in the finder this drive is showing up as having almost 16TB of space. Remember, this is what causes the problem.

Inside of Disk Utility you need to change this drive from one partition to 2 as shown here.

Set the first partition to just smaller than the maximum amount of free space that you have. In my case it said I had 3.6 TB, so I have made this volume 3.5 TB. In doing so I’ve just prevented the drive from being able to be overloaded. The Finder/OS will now know what the proper amount of space available is.

On the extra partition, just set it as “Free Space”. This will allow you to still expand your drive later as you upgrade the drives on your Drobo.

IMPORTANT NOTE: This post was updated on Wednesday; November 4, 2009 with new information regarding resizing partitions on the Drobo using iPartition.

As brought to my attention by reader Bradley Davidson (thanks Bradley), iPartition does not actually support the method that I mentioned, and neither does drobo directly.

In my testing, I performed the resizing operation on a newly formatted drive that didn’t have any data (since I had just lost all of my data that was on the drobo). If you try to resize a partition as outlined in this post, you WILL LOSE YOUR DATA. So don’t try it. In theory it was a great idea, but apparently this too will cause problems.

You can find more information on the iPartition website, as well as from Drobo. Like we’ve pointed out many times, we’re also learning here at SuiteTake so thanks for the feedback.

Just for the record I have NOT used disk utility to do this step (I use iPartition) but it should work in theory. Test at your own risk!

SIDE NOTE
While the official word from Drobo is that pretty much any SATA drive will work, in my experience using Hitachi drives can cause heat issues once you get 4 drives in the case. My Drobo at home is a original USB version and I’m constantly having issues with it shutting down due to overheating, even though the ambient temperature is only upper 60′s to mid 70′s. I’ve been told by tech support that Hitachi drives are known to run a bit hotter. I guess I wouldn’t disagree with that.

The better choice would be the Western Digital Green drives. They’re a good balance of performance, energy usage and heat, and they’ve never given me a problem. The latest 2TB versions of these drives have really come down to a nice price and are well worth it.

The SuiteTake?
Even with the Drobo, it’s still a good idea to have more than one copy of your data. As a rule of thumb I try to always have 2 on-site copies and one off site “cloud” copy of anything that I can’t bear to lose. In this digital age it seems we have fewer and fewer tangible objects, and it doesn’t take much to lose a great deal.

The Drobo is a great technology and offers expandability and protection that other consumer drives just can’t match. But make sure you’re aware of the downside of not tending to the drives needs in a timely manner, or next thing you know you’ll be looking for a paperclip to push in that little reset button while holding back the tears.

Having regular backups is important enough (that’s for another day, another post) but how about starting with a quality drive system? I’ve seen too many people buy drives for their edit systems based on price and price alone, only to be burned and burned bad. It’s like shopping around for a heart surgeon and going with the cheapest guy.

“Hi everybody!” “Hi Dr. Nick!”

I was told a story about an editor that was working on a big show for the Discovery channel for over 3 months, and 5 days before he was to master the show his drive system went down and all was lost. Every bit. There was no way to recover 3 months of work in time to make the broadcast date so they not only lost the job and all future work from Discovery, but 3 months of revenue that they had already worked for. Just pause and think about that. That’s the kind of thing that some companies can never recover from.

At Edit Creations we have a job that we do every year that lasts from January through the end of June (2 rooms, 5 days a week), creating multiple videos and various programs that all play at a show in July. Whenever we start to come down that home stretch I remember that story and start to get a bit nervous. I’m always making sure that our backups are in good shape.

This post is all about making sure the drives you buy are worthy of the work that you’re doing. Or more importanly, that you avoid the drives that are not.

Before I start, let me break it down a bit more. There are hard drive manufactures that create the raw hard drives (like Hatachi, Seagate and Maxtor to name a few) and then there are the companies that take those hard drives and create products that incorporate them. I will be discussing is the second group.

I have always been somebody that gravitates to people and companies that take pride in what they do. Having a passion for whatever you do means that you’ll turn out something better then the guy who looks at something as “just a job” or “just a way to make a buck”. There are companies like Apple and Jet Blue that provide quality products and service, because they take pride in what they do and what they put out there. They may not always be perfect or make the right decisions, but they do their best to right their wrongs. It’s evident from the moment you pick up a MBP and feel it in your hands. It’s a beautiful piece of hardware, and you can’t deny that, even if you are a lover of the PC. The same with Jet Blue. Take a flight with them and it’s very clear that they’re all about making your experience with them second to none.

The two companies I’m going to outline here do not fit this model in my opinion, and I have plenty of personal experience to back it up in both cases.

Offender #1 – Lacie
Products – Any of the “Quadra” drives

Back in 2003-2004 I invested in some of the then popular Lacie drives (they were just called Lacie drives, no quadra model name back then). The drives seemed nice on the surface. They came in multiple capacities, they were FW400, and later 800, the enclosures were a nice solid metal and if you were to hold one in your hand it felt nice and solid.

I started buying them when I noticed other editors were using them, and even started to see them during product demos and I figured if they were using them they must be good. I started to recommend them to my clients as well. I should have done my research though.

Over the next 2 years I purchased more and more drives, and eventually ended up with around 12 of them of varying sizes. Some with single drives, some with dual and one with 4 drives in a single case.

Over the next few years I started having a few issues. First, some of the dual drive systems would literally unmount themselves while editing. Our usual setup was to have one of them for the video drive and one for the project files (we were only doing DV25/DV50 at the time), and while you were editing one would just drop off from time to time. All of the media would suddenly go “off line” and we usually had to reboot to get it all working again.

The drives had their own dedicated FW800 card so they were not on the internal bus system, and thus there was no other overhead, just 2 drives hooked into a 3-port FW800 card.

Then we noticed that when doing long copies from one drive to the next (cloning a drive) we would be hard pressed to get it to finish. The drive would at some point stop copying the data, and the blue light on the front would just flash on and off while emitted a steady and slow tapping sound.

The final clincher was when the drives would just fail. The internal HD’s just started to crap out and we actually lost data (however we did have backups of everything). A quick search on google turned out tons of people having the same issue. The general consensus was that the drives were overheating. The drives are very tightly packed into an enclosure that has no fans and no air flow, thus no real way to drop the temperature aside from it transferring the heat through the metal case. Apparently, that wasn’t enough.

At the Chicago Final Cut Pro User Group I started talking to people and found out other editors had had the same problem. In one case a drive was only 6 weeks old when it died, and the editor lost all of the captured footage. I also had one client call me in a panic because I had previously recommended that he buy Lacie for his backup drive, but his drive was dead (in his case the power supply blew so we were able to save the data by taking the enclosure apart and putting the drive in a new case).

I happened to be going to NAB that year (2006) so I went right up to the Lacie booth and told them some of my stories, told them how it was all over the web and asked what they were doing to address it. Mind you, I did this in a very professional manner, since at that point I still assumed it was a problem they were working on. His reply was that “As far as we know there is no problem, so there are no plans to make any changes”. There was no interest in getting additional information from me or looking into the issue any further.

So there they were at NAB, selling drives to media professionals who make their living on keeping their data safe, pushing a product with a higher then normal failure rate.

At that point I made the decision to get all of our drives replaced regardless of cost. When I got back from NAB we listed all of our LaCie drives on eBay (the working ones anyway) and bought brand new G-Raid drives to replace them – but only after doing several weeks of research. That was probably one of the smartest business decisions I made that year. Suddenly we didn’t have any of the issues we had before, the drives generally ran faster and there were no more heat issues. Zero problems, even now. We have since moved up from the G-Raid drives to getting 2 G-SpeedXL Fibre Raids, and those too work flawlessly. The older G-Raid drives are used for travel jobs and a few are on our internal backup server running 24/7.

The difference in my opinion is that the people at G-Technology (now owned by Hatachi) only put out the best products they can. They test their drives rigorously and guarantee the number of streams you can get in real time while editing.

I remember before I decided to go with them I called their office and asked to speak to an engineer (not a sales guy). I explained my situation, told him the other vendors I was considering and asked him why I should choose their drives over the others. Their drives were more expensive then the other ones I was looking at.

He explained to me that they are constantly testing the different hard drives that they put into the units because not all drives are equal, and that from their testing the only drives that consistently lived up to their performance benchmarks were Hatachi drives (at that time there were not part of Hitachi so they could use any drives at all). He said that while they were more expensive drives, they wanted to be sure what they sent out reached the standards they had set, and that other vendors could just take whatever drives they could get the best deal on that month and toss them in.

He also mentioned how they were big on keeping the drives cool so that they would last. For me he pushed all of the right buttons, and I bought 2 drives right over the phone for testing, and later purchased several more.

One more note about Lacie. Not that long ago I ran into a past employee of Lacie. As soon as I realized he used to work there I asked him about the heat/drive failure issue. He admitted that they were aware of it, and that internally there were people who wanted to address the problem, but that it was ultimately ignored by the higher ups. He said that one of the reasons he ultimately left had to do with quality issues that he felt were not getting addressed.

To be fair, Lacie does make other drives and some are probably very good. I have one of their rugged mini drives and I do like it. It’s well made and is priced right. I don’t use the drive for mission critical tasks so I felt OK giving it a try. But in general, a company that does not respond to their customers complaints is not a company I want to do business with.

Offender #2 – Granite Digital
Products – Swappable Drive Bays

As I’ve mentioned in some previous posts about archiving, up until the last year or so we’ve used a system of hard drives as our long term archive. We used a removable drive system and trays that allowed us to buy off the shelf IDE (now SATA) drives and backup entire projects with ease. We would then keep a catalog of every drive (using a great program called CD Finder. Don’t let the name fool you it does a lot more then CD’s. We still use it to keep track of our LTO tapes.) so that pulling things up later would be quick and easy. It was cost effective, efficient, and at least for a time it worked out great. Until we started to pull things off the drives.

We had purchased 3 FireVue drives from a company called Granite Digital and the products were a bit disappointing right from the beginning. Again, I didn’t do the research that I should have.

To make a very long story short, what we realized as time went on was that the drives had some sort of error transferring data and would, on occasion, prevent files from properly backing up or in some cases they were backed up fine but would not restore. Files would be too corrupt to open at all, or in the case of QT files there would be both audio in video “digital hits” that made the movies useless. We started using ChrnoSync to try to retrieve files from the drives without any errors using the “verify” option, but what we ended up with was a list of errors, which confirmed the problem. If we repeatedly tried to get the files we could get some of them successfully, but there were some that just wouldn’t transfer and were lost.

Sample QT Movie

To their credit tech support was very helpful, at least to the point of telling us all of the things on our end it might be. From OS problems, cables, software and on and on. We have 3 different units on 3 different machines and they all had the same exact issue, but somehow they were able to say with absolute confidence, that the problem could not be their drives. This is a quote from one of my exchanges from tech support.

“I can appreciate your concerns but would have to totally disagree as to the reliability of our hardware. That’s not to say you don’t have a bad component that could create problems but rather to say our stuff works as good if not better than most.”

Well, I disagreed then and still do.

Companies that take a defensive attitude when confronted with potential problems are doomed to fail. Nobody is perfect and no company is perfect. Most people know and accept this, but then it all comes down to how the company responds to mistakes. In this case every solution offered had to do with my system being flawed, which in the end it was not.

Their tech support finally wore me down and I stopped asking for their help. I sometimes wonder if that’s part of the plan.

We are currently in the progress of migrating all of our drives to LTO tapes using the Series-A Backup Drive from Cache~A. The only way we can even get some of that data off the old hard drives is to remove the drives from the trays and create a direct connection with a IDE to USB adaptor. Then it all comes off smoothly.

On top of this issue, one of their rack mountable units was $600 and when I received it it was made of very cheap bendable metal (it felt like it was cut out of a single piece of tin and bent into a case using pliers), it didn’t fit right in the rack, no cables were included and on the back was a single FW port, meaning you couldn’t even loop anything else off of it. Except for the smallest portable devices where space is an issue this is unacceptable in my book.

I emailed the company and never received a reply, but instead received a package a few weeks later with a cable and a new back plate to replace the one built into the unit. OK, not bad – but why wasn’t it right in the first place?

The SuiteTake

I’ve singled out 2 companies that I’ve had bad experiences with. The good news is there are a lot more good then bad companies out there.

I would suggest you deal with companies that specialize in creating drives for media professionals, and have a good, accessible tech support staff. Don’t be afraid to call them on the phone and ask the hard questions before you buy. When you’re having trouble nothing beats being able to pick up the phone and get immediate help. This has been my experience with G-Technology and AJA specifically. Two companies with first rate tech support and really great people.

Remember, if you’re a media professional the hard drives you use are the fort knox of your data. Everything that you do comes down to those files be safe and accessible on your hard drive. This is no place to cheap out, and a little extra money spent here can go a long way towards avoiding much more costly disasters.

This is an ongoing study into the mind of an assistant editor, and the various small tasks he is assigned to.

An editing facility is a lot like an underground fight club. Except it’s cleaner. And more work gets done. And there aren’t any fights. It’s actually nothing like an underground fight club. But that would be awesome if it was.

Aside from misleading people with opening sentences, an assistant editor has many responsibilities that go beyond actual editing work. It’s these little things that are required of the job that not only make this place run infinitely times smoother, but they are also the reason that clients keep coming back. Having this delusion that these minor things are the most important aspect of the office is important in not only ensuring that you keep doing them, but it also boosts your ego and enables you to brag about your job to attractive women at parties.

These little tasks can vary from cleaning spots off the walls to making coffee for people who may not even drink coffee. The fact that you brought someone coffee out of surprise will make that person feel great, even if it makes them feel nauseous from the smell of coffee that they despise. Sure I have to dump the coffee out in the sink, which some would consider wasted coffee, but I actually consider it a job well done.

You have to take note of subtle cues from people around the office. If a client says in passing that they used to eat chocolate ice cream when they were a kid, surprise them at lunch with a one pound tub of chocolate ice cream. They will look confused and suspicious, but if you read them deep enough, you’ll know it’s what they actually want. At the end of the day, when you are cleaning up and you notice the ice cream has two spoon marks in it, you’ll realize what a great person you are.

Food is actually the life of the edit suite, and essential to ensuring that everything runs smoothly. We have 2 full snack bars and 2 fully stocks refrigerators loaded with goodies to keep people happy. Guess who stocks those? You guess it (I’m assuming you said me). Clients often look at the snacks and say “I can’t eat any of this, I’m on a diet” that’s when I swoop in and say “it’s no big deal, this stuff is all low calorie!”, then I proceed to gorge down a few bags of Cheetos and several candy bars. They will look at you in an odd way, and probably not eat anything at that time, but you’ll know it worked when you see those 4 Lifesaver mint wrappers on the client table at the end of the day. It’s also why I’ve gained 35 pounds since I started working here, but once I finally decide to start working out and it’s all converted to muscle, THEN we’ll see who’s laughing.

But you can’t just throw the food in a big pile and expect people to eat any of it. I have it all well organized with every label visible in a clean orderly fashion. If there is one thing I learned from Apu Nahasapeemapetilon, it’s that cans of corn will never move if you keep them in the cabinet. Try and “sell” the food to your clients and coworkers. Walk around yelling “DORITOS HERE, DORITOS, DELICIOUS DORITOS, GOT YOUR DORITOS RIGHT HERE” You’ll be surprised at how many people will take a bag of Doritos under the condition that you “shut up”. Way I see it, they took the bag of Doritos.

Cleaning the office is obviously essential, but also make sure the outside of the office is clean as well. This may be a regional thing, but we have a problem here in the Chicago-land area with geese (these are the same jerks that took down that plane over the Hudson). And these are geese that like to take craps everywhere, that I have to clean up.

There used to be one goose, who fouled our sidewalk all the time, so I went out there and tried to bargain with it, and gave it a french fry on the condition it would never come back. I didn’t take into account that the goose didn’t understand English, because it think it took it the wrong way and must have alerted his kin of the free delicious food, as all of the sudden there were 26 geese. It was like a Hitchcock movie mixed with an Aflac commercial.

Simple solution, I unleashed a wave of Chinese needle snakes to kill the geese. When they became a problem, I imported some gorillas to eat the snakes. The beauty of that is that when winter came, the gorillas simply froze to death!

Let me just say that 99% percent of the things an assistant editor does go completely unnoticed. But that is how it should be. We are the ninjas of the post house, our work is done in the shadows.

For instance, I spilled hot chocolate mix all over the counter and floor yesterday, and in a flurry of time I wiped down the counter with water, and vacuumed the floor to a perfect degree. Two minutes later when Tom walked in the room, he didn’t say anything about it, but the way I see it, he wasn’t SUPPOSED to say anything about it, because my silent duties were done correctly. Had I left all the hot chocolate mix all over the place and moved on to something else, Tom would have looked at me like I was a complete jerk. But when he came in the room and sat down and didn’t even seem to acknowledge that I was in the room, even after I said “hello”, I smiled a little bit, because I knew I was the hero this office needed.

They will never throw a parade for us, or give us the key to the city, but the look of oblivious normalcy on my coworkers faces are enough for me to keep doing what I’m doing. You could say that the assistant editor is the SINGLE most important person in the edit suite. You’d probably be wrong, but you COULD certainly say that. Much like you COULD say Legally Blonde is a better movie than Citizen Kane.

God speed, fellow assistants.

If you’re an editor you work for somebody.

Even if you’re just a one man freelance shop – Johnny’s Productions – if you have work, you are working for somebody. You, or your sales staff, or your producer closed a deal and got you a gig, and that means you work for somebody. That person is your client.

Whether you just landed your first real job and are scrambling to actually learn how to use After Effects by tomorrow morning, or you’re “celebrating” your 20th year in the biz by reminiscing about the good old 1-inch days, the manner in which you interact with your client will determine whether or not they will be your last.

It’s no secret that being polite, listening, and working cooperatively are all necessary when working with clients but to keep the passion alive and the creativity flowing year after year you really need to develop relationships that work in harmony together and truly mutually benefit each other. We may hate to admit it but we do actually need our clients input and direction if we are to create a successful piece for them.

During my career as an editor I have found that there really are 2 primary ideas that need to be balanced when dealing with a client. No matter what your skill and experience level, and, more importantly, no matter their skill and experience level –  keen attention to these ideas can make all the difference between a great working relationship that brings you work for years to come or just another edit from H – E – Double Hockey Sticks.

The first idea:
Give the client what they want.

When I was just a young buck eager to take on the world one Avid at a time (FCP wasn’t around when I was in school) a lighting professor of mine taught me probably the most valuable lesson I have ever learned in my professional career. My professor, a 30+ year veteran lighting designer, while answering a rather bizarre question from one of the more eclectic students, amongst an otherwise long-winded answer, said:

“You need to give the director what he wants.”

This simple statement instantly rang a bell with me. Here was a man who knows everything there is to know about lighting design and, without reservation, declared that despite all his combined knowledge he just needs to give the director what he wants.

As editors we are typically amongst the last in a long string of people who take part in any given project. The client or producer has pre-produced, written, shot, and taken care of a million other things for months or even years before we ever see the first tape. Long before we ever come along a vision has already been established. Now don’t jump to conclusions, yes, clients do hire us to bring our own unique vision to their project but in the end it is their project and ultimately they call the shots. It is our job to provide as much creative input as possible but in the end we must give the client what they want. The “keeping your sanity” part comes into play when your vision and their vision don’t match up.

It’s 3 days into a edit and your client says: “Can we just find a place to add these 12 pictures my wife took with her cell phone yesterday?” Or, “Ok, that’s a pretty good final draft but can we squeeze in these 12 lines of dialogue but not make the video any longer?” Better yet, “How hard would it be to just make it cooler, like the episode of Jag I Tivo’d last night?” How do you react to that without jumping across the table at them?

The very first thing I do, no matter who the client is and what their experience level is, I start by listening to them fully and completely. After that I react to situations like this depending on the client.

To begin, if the client is the end user, not a intermediate producer or creative director, and is totally ignorant to the entire process, treat the situation in the following manner. Never start to shake your head before they are even done talking. Listen to the suggestion.  Take a moment to actually think about it and really consider what it would look like in the video. Just because the first, horrible, picture that jumps into your head seems like it will totally derail an otherwise great video doesn’t mean that you are properly envisioning what the client is seeing in their head.

Next, ask follow up questions to get a better sense of what they see. Do you see green or red star wipes? Are the pictures of your dog filling the screen or are they mixed into a background? Is this 200 word text build a roll or a crawl?

After actually considering their suggestion with an open mind,  give your take on it. “Well Mr. Client, adding the chicken dance sequence back into chapter 3 may work and add some flair to that section but it’s already 2 o’clock and we just don’t have the time to fit it in because we still need to work on lower thirds.” Or, “Ok, let’s take 15 minutes to see what adding all 23 product logos to the end slate will look like and if it works great, but if not we can ditch it and move on.”

There are several factors at play here with an un-experienced end client. One, they have no idea what it takes to actually do what you do. Two, they have no idea how every element of a video lives in tandem with everything surrounding it and how they effect each other when they are changed. And three, all they do know is that what they are seeing right now is not what they want.

The best reaction is to listen to what they are saying, consider it, and then provide a practical solution that works, even if it is just to indulge them and show that in reality their idea does suck. Digging in your heels and pushing back with an attitude is no way to creatively collaborate on a project.

Now, if the client is an experienced producer or other creative director I take a whole different approach.

“Can you just make everything move in 3D around the screen?” “Can you just squeeze 3 more shots into this paragraph?” “Can you just remove her from the background and replace it with this animation?”

The first thing I remind myself when presented with an outrageous list of changes is that this isn’t their first rodeo. They have produced many videos before and will go on to produce many more. What they are suggesting to you is probably coming from past experience. Maybe it’s a technique that they used with another editor, or maybe it’s something a colleague of theirs did in a piece. In any case the suggestion is coming from somewhere where it worked in the past.

One of the hardest things to deal with is to be chugging along cutting like the wind and to have the client stop you in your tracks with a idea that goes in the complete opposite direction, something that’s not even close to what you were planning to do. After many years of grudgingly shuffling down their apparently insane train of thought I started to say this to myself:

“What they are suggesting may actually make the video better.”

Like I stated earlier, they have probably been working on this project for months before you ever saw it and they have a vision, and that vision is probably not a bad one. You need to just trust that what they are asking will actually work and give it a go. Most of the time I am humbly surprised that the change does work and does make the video better. The fact that I didn’t think of it doesn’t make it a bad idea. And in the end you just need to give the client what they want.

The second idea:
It’s your job to say no.

On the other end of the spectrum it is our job to say no to clients.

Why do clients hire us in the first place? Because they can’t edit the video themselves. They hire us because we know how to edit, because we bring a level of creativity and expertise to the table that they don’t have. They trust us to bring their vision to life and to incorporate our own unique vision into the video along the way.

It’s because of this that we need to push back and say no sometimes. “I think we should change the music during this section.” “I don’t like the color of the font you chose, change it to blue.” “What happened to the part about the rollerskating grandmother?”

Does saying no negate the first idea – give the client what they want? No.

What the client ultimately wants is the best possible video for their money and if it is absolutely clear that what they are asking for will harm the video or drive it over budget or past the deadline then they are not getting what they want. From our experience we are required to take a stand and say no.

Often times it is best to indulge the client first and show them why their idea is a bad one instead of just shrugging off the idea from the get-go. Remember that in their mind the idea works, however cloudy that image may be. You can put them at ease and convince them fully that the idea doesn’t work by un-muddling that image and mocking it  up on the screen for them. You have to give and take all the time during an edit and often take side trips and experiment to see whether ideas work or do not work.

I heard a great quote  some time ago: “Never say no to a client, just charge them more.”

For a long time I thought that quote was a good way to handle difficult demands by clients. But in hindsight I have found that throwing the budget or deadline back at the client to force them into submission is almost never the best way to handle things.

“Ok, Mr. Client, I can make those changes but what you just asked me to do will take 2 more days of work.”

Saying that almost always produces a scowl on the clients face. They hired you to get the job done for the budget you agreed to and by the deadline you set. Turning around and declaring that their ideas will blow the budget and deadline does not foster creative problem solving or encourage further communication. Instead, it builds a wall.

If in reality what they just asked you to do in the 11th hour will require 18 additional hours of work it is far better to suggest alternatives that don’t blow the budget or deadline (or at least don’t blow it as much).

In extreme situations like this, both sides are going to have to compromise. They are going to have to settle for something less then what they really want and you are going to have to put something together that is less then ideal as well. It may mean using Livetype over After Effects or stock images over custom.  Whatever the case, providing a compromise is always better then throwing the budget back in their face.

The SuiteTake Take:
If you take the time to listen and consider every idea your clients come to you with, and if necessary even test the idea out a little, you’ll quickly build a trusting relationship where your client values your input and response and respects you when you say no. Keep an open mind and remind yourself that your vision for the video is not the only one, and at times you’ll be surprised at how many ideas actually do make the video better. The trust between you and your client is a two way street. You need to first trust in their vision and experience, and in return they will trust in yours.