Book Shelf

Recommended Reading: The Knack


For several years now I’ve made it a habit to read business periodicals as well as business books. As a business owner I feel it’s imperative to learn from those with more experience than myself, and I have to say I enjoy it more then I would have ever imagined. I keep up to date with Inc. Magazine and read between 4 and 10 business books a year. Some are good, some not so good, but I always seem to walk away with something of value.

It’s been quite some time since I was really excited about a business book, but I just finished reading one that I thought I would share. The book is called “The Knack:How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up“, and is written by Norm Brodsky, Bo Burlingham, both writers at Inc. Magazine.

Recommended Reading: Starting Your Own Business?

Ten years ago starting your own post production business was a pretty big undertaking. Just the initial investment in equipment alone could set you back over $100K for a very modest setup. Add to that the cost of office space, the build out, office furniture and equipment and business insurance, and it was out of reach for all but the most well funded entrepreneurs.

Recommended Reading: Starting Your Own Business?

Emyth Book CoverTen years ago starting your own post production business was a pretty big undertaking. Just the initial investment in equipment alone could set you back over $100K for a very modest setup. Add to that the cost of office space, the build out, office furniture and equipment and business insurance, and it was out of reach for all but the most well funded entrepreneurs.

But due to the progression in technology and the drastic drop in prices, nearly anybody can open a little boutique of their own. And in fact, more and more editors are opting to leave their full time job to pursue freelance editing, while also having their own system setup in an extra room or their basement. For many post houses, filling a senior editor job has become a difficult task, with so many of the talented editors deciding to make their own path.