When the economy tanked in late 2008, I was forced to look at my business and figure out how to best combat the severe downturn in revenue. We have primarily offered post production services since opening in 2004, but what happens when there’s not enough post work to keep the rooms busy? Aside from the obvious solution of trying to increase the client base, there is also the option of adding other services so that you get a bigger piece of the overall project pie. Think of it like being in the stock market. All of my “stock” has been invested in doing post work. That’s great during the good times, but being more diversified will help when things are slow.

So throughout 2009 we’ve added a few new services to help us retain a larger chunk of every project we do.

Production

The first thing added was production services by way of purchasing a Sony EX-1 camera package and lighting kit. This helped by landing a few new jobs that we would have normally only done the post on, but we now had the whole job start to finish. What made this possible was having an editor on staff that is also a great videographer with years of experience shooting. It was a natural addition, and the camera package has already paid for itself.

Motion Graphics

Next we decided to raise the bar on the kinds of graphics that we can offer. Most editors can create graphics using Motion, AE or the like, but I’m not sure I would call all of these editors Motion Graphics Artists. I know many great editors that are not very good at the graphic side of things. Our goal was to bring some of the work back in house that has typically been farmed out.The first step toward this goal was to block out time to focus on new training, tutorials and some very specific goals/milestones.

One of the big challenges for any editor today is the expectation that you need to learn MANY things, not just editing. As a result,  focus can be a bit scattershot  when you’re trying to build a skill. You may spend time in AE one day, Flash another and Photoshop the next, and  no single area shows any significant benefit.

To help remedy this, I officially declared 2009 “The Year of AfterEffects” and asked that any and all tutorials being done on company time be focused on AfterEffects and only AfterEffects. Period. The results were immediately evident in the work being done, and clients noticed. Within a few months we took on 2 new jobs in house that we would have previously lost to an outside artist.

3D Graphics

Building on that, we decided to start down the road of offering 3D Graphics. This is not as easy as sharpening your AE skills, since the learning curve and time investment can be quite large. But nonetheless we spent the last year training a staff member on 3D. While he’s not quite far enough along to do paying jobs, he’s getting closer every week now. He’s also done a great job on some internal projects and has really impressed me with the speed at which he has picked things up. I have some 3D experience in my past (dating back to the golden days of Electric Image) so I know what a challenge it can be. My estimate is that this effort will start to pay dividends later this year and be in full swing in 2011.

Live Production Services

Finally, starting this year we now offer Live Netcasting of corporate events, conventions and the like. This is a natural fit into our already popular travel editing packages. For example, this week I’m in Nashville to do onsite editing for the IGA 2010 Global Rally. It’s the usual job with events being shot, edited and played back onsite. But in addition, we are going to be live streaming the awards night banquet live to the web as it happens. This will allow people around the world who were unable to attend the conference to tune into it and even chat about it as it happens via live chat. The client can choose to charge for this access or to make it free to the viewer.

What makes this attractive to the client is that we offer it as a total turnkey solution. We bring all of the Netcast cameras and studio gear needed to  do a live switch with multiple cameras,  roll in pieces and lower thirds, and send it up to the web in high quality, even HD. We provide the hosting, web page design, and if needed handle the sales and access to the broadcast.  The added benefit is that sometimes there will be extra editing needed before the event to create extra roll in pieces or graphics as part of the show.

So this will be a very busy week for me, having both on-site editing and on-stie production of the net event. The schedule worked out that I could do both, but in most cases I would have somebody dedicated to take care of the netcast alone.

BTS Production Photography

One other thing that I started to offer clients, more out of my personal interest than for the sake of increased revenue, is doing production stills on jobs. This is a pretty easy up sell when I’m already on the job to edit. For example, this summer I’m booked to do a editing job in Sydney Australia. The client on that job asked if I could come out a few days early and take some production stills for a shoot that she’s doing in New Zealand. So I get to travel out a few days early and provide her with some great behind the scenes photos that she can use to update her professional blog as well as her website. And for me I’ll get some extra travel to a great location and have fun taking the photos.

The SuiteTake

If you find that you don’t have enough post work to keep yourself or your staff busy, it may be time to take a look at what other offerings you might be able to present to your clients. Ask yourself what else you might be good at, or what else you’re interested in doing. Do you have a passion that is untapped?  I would not recommend offering a service that you’re not interested in or not  very good at.  That would do nothing but hurt you in the long run and possibly degrade a good relationship. But most of us have diverse interests and skills, and could probably find at least one other thing that we would enjoy doing (and enjoy billing for).

Take the time to evaluate your interest and skills, and you may find a new revenue stream for yourself or your company.

It is with great excitement that I am finally able to make an announcement that has been eating at me for nearly a year now. In June of 2009 when the iPhone 3GS was released I had a flash of what the future could hold for editing, and it’s that moment of inspiration that gave birth to the product I’m announcing today.

Our new groundbreaking product, Final Cut Pro Mobile, is now available on the iPhone 3GS. It will also be available on the iPad later this year. You heard me right – the full suite of FCPS apps have been ported to the iPhone 3GS, and in some cases, we’ve been able to add additional features not found in the current offerings from Apple.

Much of our inspiration at SuiteTake.com to create this mobile suite was inspired by the growing interest in editing projects outside of the office. While the edit suite has been the traditional place to get your project done, technology no longer limits us to just a single location. And it was with that vision in mind that we marched forward with the project. Here is a quick overview of what the new suite includes.

Final Cut Pro M

Starting with the current version of Final Cut Pro 7 from 2009, we included all of the same new features as well as the under the hood improvements from Apple. But we’ve also added some features that are only possible on the iPhone.

For example, with a single swipe of your finger – you can save your project, duplicate it, or permanently delete it – all with the same gesture. Swiping at different speeds determines which of the functions is selected. Now that’s efficient!

Need a quick rough cut of the footage you’ve imported? Just shake your phone up and down 3 times and the built-in accelerometer will create a rough cut using the current ins and outs of each clip. The phone will use our patented Content Detection™ algorithm to analyze dialog, body language and facial expressions. It will then systematically assemble the clips in the most pleasing and logical way.

Motion M

Complete with Open GL acceleration, 3D shadows and real-time playback, you can create graphics at uncompressed 4K or HD resolution while browsing the iTunes store, surfing the web or taking a call from your client. And all of this while you’re outside of the standard ball-and-chain edit suite. Be inspired – be Mobile!

While the standard motion templates that you’re used to are included, we’ve also added the ability to buy templates through the App Store, right inside of Motion M. Using your iTunes account and 3G networking you can download the latest templates where you want, when you want.

Soundtrack Pro M

Using your iPhone earbuds you can mix your latest soundtrack while listening to your favorite iPod playlist, checking your messages with  Google Voice and browsing SFX from the SoundTrack library.  All while walking through the busy city traffic to catch your bus to the beach.

But it’s not just about multi-tasking. SoundTrack Pro M can mix up to 256 tracks of audio in real time, has new MIDI functions available through the dock connector and now includes a cool iTunes-like screen saver to help you  see your audio as you mix. This is part of our new SeeHearMix™ technology.

Color M

Who says you need a $10K monitor to color grade your latest film? Don’t let the monitor industry make a fool out of you any longer! Using the precision color LCD touch screen on the iPhone you can grade like a pro using just your fingertips.

What’s that? You don’t have time to do the grading yourself? Again we tied into the Apple App Store and you can now purchase and download preset looks based on the type of project you’re grading. Some of the categories include Corporate Training Video, Broadcast Reality Show, Broadcast Sitcom, Over Produced Documentary, Low Budget Film, B-Movie, Direct to DVD, Flip Cam to Film Look and Barely Good Enough For YouTube. Each preset will optimize the look and feel of your video based on your target audience.

DVD Studio Pro M

Apple may not have updated DVD Studio Pro, but we sure did.

Need a DVD and need it while on the go? No problem! Plug in your favorite DVD burner and create a Standard Def or Blu-ray DVD on the spot right from your iPhone using our patented USB-BlazeBurn™ technology.

Don’t have a DVD burner? That’s OK too. Master directly to our new SuiteTake.com Print-On-Demand DVD service. Most DVDs will upload over 3G in just 2-3 weeks, and you’ll receive your DVD copies within one calendar year. Let’s face it, you didn’t really need it that fast anyway.

iChat Theater M

Using the iPhone 3GS camera,  you can now chat with your client live while watching your latest cut. You can even conference in up to three other members of the “creative team” to watch and comment on the playback of your sequence while referencing a live timecode window. Getting unwanted needless feedback has never been so easy.

And Finally, Compressor M

Compressor is more then a compression engine – it’s a publishing factory. Set up automated processes that will convert your final video to the proper format and upload it to iTunes, YouTube, Vimeo, FaceBook or just a standard FTP site.

As an exclusive to the Mobile FCP Suite, you can even export directly to another iPhone no matter where they are in the world. And all of this over 3G. Take that AT&T!

Need more speed while compressing? Using iPhone QMaster integration you can cluster up to 50 iPhone 3GSs together to cut compression times by up to 8.9%. (Estimated, actual savings can vary. In some cases render times can actually increase up to 75% due to some unknown reason that we’re still baffled by. Due to the increased radiation output of the phones during the render process, women who are pregnant or are hoping to ever become pregnant should limit their exposure to FCPm Qmaster. Do not taunt Qmaster under any circumstances.)

And with our new Social Media plugin architecture, you can send custom notifications to Twitter, FaceBook, MySpace and even the Creative Cow Forums. Now all of your fellow editors will know just how frustrated you are by that request to make “one more small change”. Partner deals with Gowalla, FourSquare and DropBox are in the works for late 2010.

I am proud to say that I think we’ve really hit this one out of the park. And we’re just getting started. Since I started using FCP Mobile I’ve realized that having a full size computer is a thing of the past. I used to say I would never give up my Mac Pro. Now I’m starting to ask myself if it even makes sense to have an office. Since I started using FCPm I have barely bothered to show up to work at all.

Still not convinced?

Check out the cover story in the next issue of MacWorld magazine for a full hands on review or read our Press Release.

Can’t wait?

Head over to the App Store and download it now. We hope you’re as excited about it as we are.

This week I have the good fortune of getting out of the cold Chicago weather and editing in sunny California. I’m was brought out to do some on-site editing for Fender at the NAMM convention in Anaheim.

Like every travel job that I do, there are unique needs that needed to be addressed. No two jobs are exactly the same.  The needs of this job resulted in me having the most sophicated travel setup I’ve had to date. Here are the details of the job.

NAMM is a convention that showcases manufactures of musical instruments and gear. It’s kind of the NAB of the music industry. Fender has one whole floor of the convention center, and my job is specific to what they’re doing here. There are 3 main areas of their venue. The Stage, where there will be live performances, both planned and as people walk up and just want to jam. There is the exhibit area where booths are setup for all of the separate companies that are under the Fender umbrella. And then there’s the “floor”, where people are just socializing and moving from one place to the other. All of these are being covered by video, and as quickly as possible edited down and posted to the web on the Fender website as well as many social media sites.

The stage area is being covered by another editor who is recording the line feed and 3 iso cameras to AJA KI recorders.

He then takes specific performances (just single songs), cuts them down, adds bumpers on both sides and compresses it for the web. He then hands it off to one of the 3 web guys that take care of the online distribution.

As for my job, I’m handling the show floor and the booths, which is being covered by 2 roaming cameras shooting DVCPro50 widescreen on P2 cards. There is an assistant that will be running cards to and from the cameras whenever they think they got something special to post. That might be a good interview, a really kick ass performance by somebody jamming out, or an unexpected moment with a real rock star. It’s rumored that Eddie Van Halen may be showing up at some point.

So, my job started out sounding pretty simple, but the more we talked it through in the pre-production meeting we realized that the big issue is going to be time. Time to get the cards, time to download and wipe them, time to edit, and especially, time to compress the final video to flash so it can be uploaded. While this can easily all be done on a single machine, it didn’t seem like the best idea. So what we ended up with was a multiple station setup, all being run by a single operator (me).

So from left to right, here’s what I have setup.

P2 Ingest Station

This machine is a MacBookPro laptop with Final Cut Pro doing nothing other then logging and importing p2 footage. The client provided the p2 reader, which is way overkill for what we’re doing. But it does hold multiple cards and connects via USB. It’s really designed to do a lot more then just read cards, but hey… it looks pretty awesome as part of my setup.

The footage is all ingested over the network to the edit station, where I continue editing as the footage comes in (everything is networked via Gigabit Ethernet and a small 5 port switch. This also keeps me from having to copy footage from one machine to the other. All of the machines are using the same drive. It’s local to one machine, and remote to the other 2.

Edit Station

The edit station is another MacBookPro running FCP. On this machine I have a small Raid 0 strip of 2 G-Raid drives, giving me 1 TB of raided space and connected via FW800. I also have a 2TB Western Digital “My Book” drive that I’m using to mirror all of my work and captured footage on-site. I’m a big believer of having a duplicate or triplicate of everything when editing on the road.

As I bring in the footage I’m first sorting it into different sequences (as opposed to bins), one for each of the companies. At some point the producer will come in and quickly tell me what footage goes up and what does not.  I will then edit down the clips with clean ins and outs, add the company logo bumper on the in and out and export it into a compression watch folder.

Compression Station

The final stage is a MacPro Tower running Episode Pro. I customized it just for this job, and it is also using the same raid drive that both the P2 ingest machine and edit machine are using. So as soon as a file shows up in the watch folder, it starts compressing it using the preset that was already created and tested with the client. The output folder is a shared folder that the web crew has access to on their end of the network (upstream of my 5-port switch).

Pulling It All Together

While it would not be too difficult to slide my chair from machine to machine, I had an idea as I was testing the system. Why not use Apple Remote Desktop to control all 3 machines from the one 23″ monitor!

So, that’s what I’m doing. From the edit station, which has a large LCD hooked up, I have access to both of the other stations, and switching is very fast and easy since it’s all the same mouse and keyboard. What an awesome way to work!

Ready to Rock n’ Roll

So at this point, I’m pretty much playing the waiting game. I’m set up, I’ve tested, retested and tested again and everything is working as expected. It all gets put to the test tomorrow.

As promised here is part 2 of creating custom buttons and a chapter index automatically with DVD Studio Pro. You can find Part 1 here.

In this video tutorial we pick up right where we left off in the last tutorial and show you how to take the custom button we made and incorporate it into a custom menu. Then, with a little bit of setup, we take that custom menu, save it as a template and then use that template to automatically create a series of chapter index menus with one simple drag and drop.

A recap from part 1…

“One of the most tedious things to author in DVDSP is creating chapter index menus with links to all the various chapters within a project. If you’ve ever had a multi-hour long video with dozens of chapters, creating chapter index menus can take hours and be extremely frustrating, especially if you make a mistake or there are changes after the fact. This 2 part video tutorial will show you how to easily create custom buttons and menus, complete with video drop zones, save them as templates, and then automatically create a chapter index menu series with one simple drag and drop.”

The SuiteTake
Creating, linking, and authoring extensive DVD titles with lengthy and complicated chapter index’s can be tedious and time consuming. Using DVD Studio Pro’s built-in functionality you can easily create, save, and author extensive DVD chapter index menus with one simple drag and drop process.

Have you ever had a huge DVD project come across your desk that you just knew was going to be a nightmare to author? One of the most tedious things to author in DVDSP is creating chapter index menus with links to all the various chapters within a project. If you’ve ever had a multi-hour long video with dozens of chapters, creating chapter index menus can take hours and be extremely frustrating, especially if you make a mistake or there are changes after the fact.

Well, fear no more, there is actually a function built right into DVD Studio Pro that will create a chapter index for you automatically! All you need to do is either use one of DVDSP’s pre-made templates or easily create a template of your own then drag and drop; all the menus, buttons, text, and links are automatically created and set.

In this 2 part tutorial I’ll first show you how to make custom buttons, complete with video/image drop zones, that can be saved and inserted into any other menu. Part 2, coming later, will demonstrate how to incorporate those custom buttons into a custom menu, save it as a template, then create an entire 24-chapter index with one drag and drop.

The SuiteTake,
Creating, linking, and authoring extensive DVD titles with lengthy and complicated chapter index’s can be tedious and time consuming. Using DVD Studio Pro’s built-in functionality you can easily create, save, and author extensive DVD chapter index menus with one simple drag and drop process.

No longer do I have my routinely standard nightmares about homeless people dressed as clowns doing dental work on me at the bottom of the ocean while being chased by radioactive super sharks. No folks, they have been replaced by nightmares of what I’m doing in Cinema 4D! Wait, maybe nightmare isn’t the right word. Maybe I mean dream, yeah, dream is the happy one, right? Sorry to potentially mislead you with the whole nightmare thing. I’m actually having decently pleasant dreams about my future in the 3rd dimension. For those of you who possibly read my first post on getting started with Cinema 4D without any previous morsels of knowledge of any 3D program, this is simply a followup of some of the progress I’ve made, and whether or not I’m on my way to be working on Pixar’s next one-word-titled movie, or if I failed horribly resulting in an enormous amount of embarrassment causing irreversible damage to my relationships of my family and friends.

So as the title obviously states, here is an update of my top 5 recaps of advancements I made in Cinema 4D during 2009. This is part 2 of 17 posts I will periodically make throughout my life time. Part 17 will come on my deathbed, and will focus on trying to do a pre-visualization of my upcoming funeral. I expect my last words before I die to be something in the area of “god damn these splines!”

5. Turning a Real Life Object Into a Cinema 4D Object
So after all my initial messing around in the program, I realized that a standard practice that I would probably need to do for jobs would be to turn an object in real life into a 3D computerized object. I’m cool with creating random stuff from scratch, no one has any expectation on what an imaginary object should truly look like. But creating a replica of something requires, well obviously, that it look just like it…

So I thought I’d start simple and just try and recreate a product box. Going into it I figured the first thing I’d have to do is create the shape of the box. So out of what appeared to be logical thinking, I got a ruler and measured the Tiffen UV Protector box I decided to make, resulting in some dimensions of each side in inches. But there aren’t any places to input inches into Cinema 4D… So I just plugged the inches into new photoshop documents for each side of the box, converted the inches to points, and hooray!, I can input points into the dimensions of the box in C4D.

Then I just scanned the sides of the box at high quality, and put them into the photoshop sides I created and imported them as materials. Cool beans! I have a 3D version of a box I’m holding in my hand! Slap on a camera zoom with motion blur, and I now have a product box animation. I know it’s just a box (big deal, right?), but it was still cool at my amateur level of expertise. If I keep trying to recreate things, I’ll be well on my way to making a surrogate to clean my house in the near future.

[See post to watch QuickTime movie]

4. Being Able to Actually Render Stuff

One of the biggest problems I was having when I initially started learning C4D was that I was able to do some neat stuff, but I didn’t know what to do with it after I created it! I was very happy to finally learn how to render and output things, so that I can actually use them. They don’t make it very obvious to someone unfamiliar with the program how to do something as simple as export a quicktime movie. I was definitely doing it wrong initially, while trying to figure it out. I was just doing a “Make Preview” quicktime.

Then output it as a decent quality preview, and when it finishes I just do a “Save As…” in quicktime and I have a new, incorrectly outputted movie. I guess it worked for saving a quicktime of the project, but it wasn’t of the highest possible quality, and would probably be scoffed at if I attempted to use it for anything real. So then I finally figured out that you have to set all of your settings before you even consider rendering in the Render Settings, such as dimensions (I did an entire animation in the wrong dimensions, and tried to change it after the fact, yeah, I had to re-do almost the entire thing, OOPS, lesson learned), and which format of quicktime you’d like, where to save it, as well as how many frames and whether you’d like motion blur, etc. You could spend a good several minutes just going through the settings before you render each project.

After all of that it’s actually extremely simple to make a quicktime movie, because once all of your settings are set, you just click on “Render in Picture Viewer”. That title doesn’t make sense to me for making quicktime videos, but well, that’s exactly what it will do. In full resolution.

And in reference to my first post on this subject, I wasn’t able to make a quicktime of the crappy slap animation I created on my first day of messing around in Cinema 4D, but now I’m able to! Here it is in all its crappy glory!

[See post to watch QuickTime movie]

3. Creating Abstract Still Photo Art
In addition to making neat animations, I was happy to learn a little about how to make cool still images as well. Photoshop is one of my favorite programs to mess around in, and it was fun to learn how to insert 3D objects correctly into still images using camera mapping, which seems similar to doing Vanishing Point in ’shop. This just gives me another option to do cool things with still images that I might have trouble doing in Photoshop. Like making a client’s logo hang out in the desert for some reason, or giving a family on a picnic a pair of pet cubes.

2. Being Able to Bring in an Illustrator File and Animate it
One thing I was excited about was being able to bring in Illustrator vector images and play around with them in 3D. It’s more complicated (or annoying) than it would initially appear, but it makes sense how it works. For instance you can’t just flat out import a complex Illustrator logo and expect it to work perfectly. You have to separate the layers first, then re-assemble them in Cinema 4D, followed by creating and adding materials to give it some colors. There is a great tutorial I watched early on (located here) on Creative Cow on how to go about separating Illustrator files correctly and doing basic camera moves. I took the logo of our friends over at CBH Video, and jazzed it all up 3D-style. I surprised them with it and their reaction was “This is pretty cool, but I’m on a conference call, so please stop yelling in my ear…”

[See post to watch QuickTime movie]

1. Moving Cameras on a Spline and Creating a Scene With Stage Objects
Splines are frustrating to me. I’ve tried to draw them freehand and then straighten them out by making them B-Splines, but that only works to a certain degree. It’s hard to get them perfect. But I do realize that it’s even harder to just smoothly freehand animate a camera movement. It’s nice to have a visual line representing where the camera is heading.

Then having another camera starting at the end of the first movement and continuing in a new direction by using a stage object adds another dimension of animation. I’ve never really been that good at After Effects (I get lost somewhere when expressions come into play, then it’s like freshman year math class all over again) but I was amazed at the ease of using cameras in Cinema 4D.

In my opinion it just seems more fluid and intuitive than using cameras in AE. But I was just happy that I pretty much grasped the concepts of a basic animated scene, which points in good directions for the future of scene making. It’s harder than it looks to pull it off smoothly. Or I guess it’s easy if you’re good at C4D and you want to be a jerk about it…

[See post to watch QuickTime movie]

The Suite Take

I’m still learning, I’m not all around that great at Cinema 4D yet, but I’m looking forward at getting better! I know one sure sign that I’m not that great is when I go to the C4D Forums over at Creative Cow, and the way they talk about stuff makes it seem like they aren’t even using the same program that I’m using. Then I realized I was in the MAYA forums. But then I went back to the C4D forums and it was still relatively confusing. But I tend to understand more of it in each passing week.

I’ll let you know what I do next in part 3 of 17, which will be written entirely while skydiving! (Note: part 3 may only be two sentences long and full of typos).

Zaxwerks ProAnimator plug-in for After Effects is a great tool for creating 3D object animations right inside After Effects. We use it all the time for text and logo animations, animated background elements, and  various other elements.

Recently a project came across my desk that called for an intricate and precise animation of an airplane flying across a globe. The graphic was supposed to be your typical red line that traces itself across a globe hopping from country to country. A job for ProAnimator? Yes. Was there a catch? Yes.

The problem I faced even before I started was that as far as I knew there was no way to preview custom layer maps in the ProAnimator interface. I was going to have to create the globe and then animate its rotation precisely to the points that the “airplane” was supposed to travel to at the precise times. By default ProAnimator displays a generic place-holder image on your objects when you apply layer maps to them, you can’t preview the actual layer map within ProAnimator. This would obviously make for a lot of tedious trial and error when trying to precisely rotate the globe to specific countries.

There had to be a better way. A few emails back and fourth with my new best friend at Zaxwerks support and I had the answer. There is a way to preview layer maps in the ProAnimator interface! The tutorial below has all the details.

The SuiteTake:
We love ProAnimator here at SuiteTake and highly recommend it. As you delve deeper and deeper into the application you discover more and more things that it can do. The convenience it offers as a plug-in to After Effects is a big productivity boost as well. What I thought to be a rather big limitation of the software is no longer an issue after learning this little trick. By being able to preview layer maps in the ProAnimator interface I feel that it can tackle an even wider variety of 3D projects than I ever thought possible.

Ah, the words of Dave Coulier have never resonated stronger in my life than in recent days. Sure there were times on the playground in 4th grade when Full House lingo may have been more frequent, but not until I started editing did I consider Uncle Joey’s catch phrase to become a way of life. In a situation where a nice After Effects sequence or a Motion graphic project could jazz up a portion of a video that needs a little jazzing, I look to my go-to secondary editing program: Photoshop.

You could say that I’m not skilled enough in After Effects and Motion to utilize them enough so I resort to Photoshop. Well, that would be mean to say, and you know what, I think your shirt is ugly and you have poor taste in restaurants. I like to think that I use Photoshop in a good enough way that it could be the program I look to for sprucing things up, just by cutting up and rebuilding photos. So despite what my Dad insists, Photoshop can be used for more than eliminating red eye in pictures of his dog.

What I mean by cutting up and rebuilding photos is exactly what it sounds like. Bust out the lasso tool, and cut out multiple objects in the foreground of the shot, make them their own individual images, then build them back together like a puzzle. In certain situations where you need just a little extra spark in a video that is supposed to be a little more lively than the untouched footage has the capabilities of, cutting things out of images can be a cheap and easy way to do so. I know this is nothing new to anyone, it’s not like I invented the equivalent of Goober PB&J sandwich spread, but I think it works for brief moments where, again, you need something more than a dissolve to a panning photo. Some people think it looks cool, you may not think the same, and in that case, I think your shoes are stupid, so there. At the very least it is more interesting than dissolves and zooms.

Here’s an example; I needed a moderately flashy opening for this video about this dude, and I had a bunch of shots of him playing instruments, so I thought I would take a still image from the video of him playing the drums, and isolate them, and make him fly onto the drum set over a background.

So I took the first frame of the shot I was planning on playing out after the photo work, and I cut out the drums with a combination of a bunch of the select/cutting out tools, mainly the polygonal lasso tool. It takes a little time to get it to look pretty good, as a rushed job would look pretty noticeable I suppose, so just zoom in real close and trace around the drum set. I love doing this kinda stuff, when I was a kid I loved to draw, and I would draw all the time, but the only thing was that I was a horrible artist. So for my birthday one year, probably in an act of sympathy for my lack of artistic talent, my mom bought me a big notebook of tracing paper. I loved it, as it made me appear as if I knew how to draw. All it really did was raise my childhood self esteem by doing a quasi-talent (kind of like being good at Guitar Hero, but terrible at actual guitar). Anyway, the same fun principal applies here, just trace around the drums until you’ve got a good outline, and shift-drag it onto a transparent document of the same size.

Well now there is a cut out of the drums on the guy’s body, because obviously this isn’t an x-ray camera that can magically see through the drums and fill in the body. But cut out the guy’s body from the background anyway, shift-drag him to a different transparent document of the same size, and start filling in the gaps with the clone stamp and paint tools. It will look crappy most likely unless you are the Picasso of computer painting, but in this case it doesn’t matter because I’m going to have him fly across the screen in roughly one second of duration, so no one will really be watching for it.

So then in Final Cut, put both of the isolated transparent images in the timeline with the back end of it right before the actual start of the moving video (which should be starting with the same frame as the stills).

Then put a center keyframe at the back end of the guy’s image, and go to where you want him to come in, and pull him off screen. Now he will fly from off screen and settle in on the drum set. Put a little move on the front of the drum set and you’ve got yourself a neat little movement going on. It’s actually pretty easy. [you can look at the video after next example]

Later in the video I was told I needed to make a file cabinet do something cool. A file cabinet?! Alright. Same concept as the drums, take the first frame of where you want the moving video to start, make it an image, and start cutting away! Trace around the files in the file cabinet and make them all their own individual transparent images of the same size.

Now once again the image that had stuff covering it in the foreground (the cabinet sides) has some transparent gaps in it, so use clone stamp and paint and blur and whatever else you need to to get it to look like it is it’s own object that didn’t have anything on it to begin with. I put in a large black abyss on the right because I thought it worked.

Then again in the FCP, put all the layers down on top of each other (with the cabinet structure on the bottom) and build on the files themselves as you see fit, and when it’s lined up correctly with the start of the video, it will seem like your still image has COME ALIVE…! It’s an easy effect, and it makes a file cabinet look more interesting than just transitioning the shot onto the screen

In this excerpt from this other video, you can also build on pictures while they’re moving by cutting out the foreground objects that you want to build on, then put them all in on top of each other where you want them in the timeline. Then disable the foreground layers, and put whatever move you’d like on the bottom layer (which is the full uncut picture), then enable the other layers and copy the keyframes from the one you put the moves on to the foreground layers. Then cut them at the front of the clips where you want them to build on. (Also, I didn’t pick this song, I don’t even know who the artist is, and it got changed to a Michael Jackson song in the end, but I like the timing better on this song for certain areas [like the ones I'm showing you here]. But yeah, just saying, I listen to Lou Reed and The Clash, just trying to save my musical credibility…)

Then in this last example, I just cut out a bunch of photos for this highlight video into three layers each, and just mashed them together into a sequence. I tried to get the photos to play off of each other when I could, and have them flow to a degree. My initial idea (which may or may not have come true) was to achieve “a subtle Ken Burns effect on cocaine”. It’s very simple in execution, by just building on the layers one at a time until the full picture is revealed, then putting a move on the full picture.

I thought it looked cool in the end. I was going for “wacky” so I sort of went insane with the transitions, but you could tone it down if you wanted to do so, I don’t see why you couldn’t, it’s a free country for the most part. So, I just timed it all to an awesome song by The Cars, and in my opinion it is better than just Ken Burnsing the photos into a sequence. It might be too unsubtle for some people’s tastes, but it could work however you want it to work. And again, it really isn’t that hard to do any of this, you just need to have the time to cut the pictures out. And for this particular project, as the Stones would say “Time is on my side… yes it is!”

The SuiteTake

This is not a new concept to anyone, but perhaps you can do a variation of this to solve a problem of how to make a still image a little different in a video where you need something a little different. Maybe my examples aren’t your cup o’ tea, but I remember two things from my vacation to Disney World in the 2nd grade. I got to meet April O’Neal from the Ninja Turtles (whom I had a crush on at the time), and I also remembered the words of Dr. Dreamfinder and his pet dragon Figment, “Imagination is our key to unlock the hidden wonders of our world.” So maybe you can come up with something better yourself! (by the way, have you noticed how Disney hasn’t exactly been pushing the imagination theory on kids nowadays, like they did with my generation in the late 80s/early 90s? Every kid I see lately is a mindless dullard…)

And if you don’t like the effect at all, then well, I think you’re singing talent is mediocre and you have a less than satisfactory body odor.

Have you ever seen one of those movies where the kid from Montana, fresh off the farm, goes to Hollywood because he has dreams of becoming an actor, because he was the best actor in his 75 student high school’s rendition of West Side Story? Then he gets to Hollywood, with his suitcase and his cowboy hat, and he’s walking down the street wide eyed and astonished at all the bright lights and weird people that inhabit the area, and he doesn’t know what to do with himself or where to begin? Well, I feel like that farm boy, except instead of going to Hollywood I’m using Cinema 4D, and instead of seeing freaks everywhere, I’m looking at complex menu screens and lots of buttons that I have no idea what they do. I mean, look at this interface, it’s scary for someone with no background in 3D to open this program!

A decision was made by the high council of elders, at their shrine resting on the peak of the volcano, that I would be the chosen one to learn how to use a true 3D program. But I have no experience whatsoever in this area. This is my first job in this industry out of college, and to be honest, I didn’t even use something as basic as Photoshop a single time while I was in college! Let’s just say the most experience I had working on 3D was when I watched WALL-E a couple months ago. So I was nervous at the thought of learning this program, but at the same time excited at the possibility of what I could potentially do. I suppose the purpose of this post is to show you what it’s like to first delve into a 3D program if you have no idea what you’re doing, and possibly how it’s not as scary as one may think.

To help guide me along this journey, I enlisted the help of a tutorial on lynda.com by Larry Mitchell, titled “CINEMA 4D R10 Essential Training”. It’s actually not as complex an interface as you’d think by just looking at it. I’ll go into the details of that in a minute, but first I’d just like to note an occurrence that happened on my first day ever working in this program. Mr. Mitchell, in what seemed like he was possibly saying it in passing while talking about the content browser, mentioned something about accessing human models for use in in the program.

I shifted my eyes back and forth, as perhaps the computer was trying to tell me something, or someone was playing a joke on me, by giving me this glorious information now. Then Larry said “So, if you hit this Inverse Kinematics button, you can start to animate this human, but we are getting way ahead of ourselves here, back to the content browser.”

HOLD UP LARRY MITCHELL. You’re telling me that by just clicking this one button I can mess around with this human figure, make it do whatever I want? I’m sorry, but I am going to have to take a break from this tutorial, as I now feel obliged to mess around with this. So it wasn’t long before I figured out how to use the dimensional arrows and scaling tools to simulate the fake woman kicking the fake child.

And with a third human figure at my fingertips, how could I not add in the grown man doing a leg sweep…?

Through just futzing around in the content browser without any supervision, I figured out how to add texture to objects and even a sun!

Then as I seemingly finished amusing myself with this, I started playing the tutorial again, and not a minute later, Larry is saying “Oh, just press THIS button RIGHT HERE for quick easy animation keyframes.” …Really, Larry? Do you even want me to watch this tutorial? Next thing I know, I’m going through the content browser like a madman, building a house from basic shapes, adding grass, making brick textures, and animating a 90 frame woman to man slap for the ages (I’d have exported a real movie of it, but I don’t know how yet!)

I guess I wanted to show these displays of polygonal violence, because I came from no experience whatsoever in 3D, and I was able to do all of that while just messing around with stuff just 2 and 1/2 hours after I opened Cinema 4D for the first time! Not that any of this could be used for a real job around here or anything, but I learned a lot about how to move objects, and how to use the interface just from playing around. I got much more comfortable. (And if you’re wondering why I instantly resorted to violence, let’s just say I played a lot of Grand Theft Auto: San Andreas my junior year of college, so I have a natural urge to harm people made of polygons)

After all that fun, I decided to resist the temptation of messing with the human figures anymore, and decided to continue with Larry Mitchell’s tutorials. Up next on the list was to create a spoon out of a cube. …OK? I like the idea, but even that seems strangely overwhelming to me, as morphing a cube into something of value is something that you would have to know what you’re doing in order to complete. But I guess it all starts with selecting a cube (and again, you can credit Larry Mitchell for this, I didn’t come up with it on my own).

OK, so now that we have a cube just sitting there, what’s next? That will be a spoon at some point…? Well, if you move those arrows on the cube with the scale tool, you can make it better, stronger, faster bigger, longer, flatter.

The four screen display was frightening at first glance, because I figured it would involve some insane complexity to use them. But they are actually pretty useful, as they obviously give you a top view or side view look at the 3D object, sort of simplifying it into 2D. And maneuvering between them is easy as pie, you just click the button in the top right corner of whichever screen you’d like to work in, and click it again to go back to the four screen display. Or you can just work in the four screen display if you’d like.

There is still a vast list of tools that I have no idea what they do yet, but I do know one thing, it takes a knife to make a spoon.

The knife seems like the most basic and useful tool, as its purpose is to segment polygonal shapes into, well, segments. And it works just like a real knife, just cut it across the shape while dragging the mouse.

And don’t make the same rookie mistake I did when working in a 2D viewing screen, and make sure you are cutting all the way through:

Cutting creates points in which you can select, and making new shapes becomes a very simple matter of selecting those points with the live select tool, and scaling them using the big colorful directional arrows with the scale tool.

So it was pretty simple to turn the cube into a lamp or a jousting stick or something, but a sweet little feature called HyperNURBS makes it unbelievably easy to turn a lamp into a Q-Tip. By clicking on the cube in your layer menu (which is comfortably similar to that of Illustrator or Photoshop) and then option clicking on the HyperNURBS icon on the top menu bar (which looks like a cube trapped in a cube prison) and all of the sudden you have instant curves, that work in a great way.

Then it’s just a matter of scaling and adding depth to the, i don’t know what it’s called, the “food” part of the spoon. And then I end up with a pretty good metal shovel.

Of course after some more fine tuning, cutting with the knife, scaling, and trying out some wood swatches (just for the fun of it all), I have a pretty good giant wooden 3D spoon.

If only I had a giant 3D metal pot so I could use my giant 3D wooden spoon to stir some 3D spaghetti meat sauce with polygonal sausage and peppers, I’d have a fantastic fake meal in the works! (don’t forget to HyperNURB the diced mushrooms!)

The SuiteTake Take?

I know making a spoon and animated violence with pre-made human models may be no big deal to someone who uses 3D programs a lot, but to someone with no idea what their doing in Cinema 4D, I just wanted to show how easy it is to start working in 3D, and it’s not as threatening as it may possibly appear to a novice. Just look at me, I made a wooden spoon out of a blocky cube 4 hours after my first opening of a 3D program!

In the future I’ll do a follow up post to let you know how my training has progressed. 

Have you ever been fear stuck while looking at an empty timeline, with no idea where to start? Are you sometimes creatively challenged and questioning your career choice? Have you ever wanted to learn how to fly a plane? If you answered yes to the first two questions, this post is for you. I can’t help with the third one.

Last week I did a presentation a the Chicago Final Cut Pro User Group (aka CHIFCPUG) that I titled “Inspired Editing”. Overall I think it was well received so I wanted to post the video of that presentation here for those who may have missed it.

This presentation not only gives you good tips and trick on where you might find inspiration and ideas for your projects, but walks you through a promo/pre-roll trailer that was created for a large DVD project. From starting with an empty timeline to the final version, you’ll see how the trailer was created and what the thought process was. There are also some tips for using Google Earth in your project.

Your feedback is always welcome so shoot me an email or post a comment on the blog if the mood moves you.

A few weeks back I started a post on editing for the Watchout system. Since then there has been small but steady progress.

While most of the modules are still in the planning stage, one module was basically being recycled from previous years. The Flag Module is a celebration of each of the 190 countries that are part of the Lions Clubs Organization. It consists of a parade of flags being presented live on stage, as well as a video module that plays in the background.

The video is normally redesigned and recreated roughly every 3 years, so that the cost of doing the video is spread out over time. The only problem is that last year we recycled the video from NTSC to HD, and this year we have to go from HD up to the Watchout Resolution of 3358 x 768. That’s super huge, and super wide.

I had to come up with 3 options for this module. One was the lowest cost possible, using just the video we had from last year and not much more, but still needing to fill the screen. Second was to recreate something specific for the watchout screen, but not go too crazy. And 3rd was what would be a total redo with 3d text.

So for now the bid was submitted and I came up with 3 small QT sample videos for the client to look at along with the bid. You can download the 3 sample videos here.

Option 1

Option 2

Option 3

Ten years ago starting your own post production business was a pretty big undertaking. Just the initial investment in equipment alone could set you back over $100K for a very modest setup. Add to that the cost of office space, the build out, office furniture and equipment and business insurance, and it was out of reach for all but the most well funded entrepreneurs.

But due to the progression in technology and the drastic drop in prices, nearly anybody can open a little boutique of their own. And in fact, more and more editors are opting to leave their full time job to pursue freelance editing, while also having their own system setup in an extra room or their basement. For many post houses, filling a senior editor job has become a difficult task, with so many of the talented editors deciding to make their own path.

Have you been tempted to go this route? Have you been tempted to start your own production or post production company? It’s not for everybody, that’s for sure. Chances are you know in your gut if it’s not for you already. While on the surface it sounds great and you have visions of building your own room and keeping all of that hourly rate for yourself, there’s so much more to running a good (and profitable) business. If you want to set something up in your house and just work the room yourself, maybe there’s not much more to it, but I’m talking about the editor that wants to get an office, have more then one room, maybe a VO booth, graphics work station and so on.

Here are just a few things to consider.

• You’ll need to secure office space. Location is key, but so is the monthly rent. Will you need to sign a lease (probably) and if so for how long?
• Will you need to build out the office at all to fit your needs? Painting? Will you have to pay for this or will the landlord?
• How much furniture and office equipment will you need? What will that cost, especially if you like those Herman Miller chairs.
• You’ll need at least one phone line, two or more is better.
• How much cash will you actually need to lay out for all of the necessary gear? Sure, you can get a mac and Final Cut Pro for around 6K, but add to that a capture card, tape deck(s), audio board, speakers, lots of cables, edit monitor, client monitor, machine room rack and some really fast hard drives and suddenly you’re more around 25-100K.
• Do you have that kind of cash, or will you need to buy on credit? If credit, where will you get it? Credit cards, bank loan? What type of interest will you need to pay?
• After you’ve spent all of this money, you had better have some business insurance.
• At this level, you probably will want to incorporate your business. That will cost anywhere from $500 to $1,200 depending on who does it and to what level that handle the details. On average expect to pay about $800.

Let’s say you get past all of the hurdles above (and this is just a partial list). You now have your small little company ready to go and generate some income. And let’s say you’re the worlds best editor and being booked is not a problem (this is usually not the case if you’re just starting, even if you do have some long time clients that you’ve edited with). What do you actually know about running a business? If you’re busy editing all the time, who is actually running the business? Who handles the accounting, finding new business, keeping the equipment running, doing research on new trends? Do you need to hire an assistant editor to help out with all of the extra duties associated with editing?

One of the main reasons that so many businesses fail in the first 3 years is that they were not well designed from the ground up. In many cases, small businesses are built around a single person doing everything. But no matter how passionate you are about what you do, you WILL burn out if you don’t have a better plan going into it.

And by now you’re probably asking yourself “where’s the book Tom, I thought this was about a book”?

A few years back around the time I was starting Edit Creations I read a great book called,

The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It.

The book is very good at breaking down how to design your business in a way that you will have control over the business, instead of the business having control over you. While the book does not cover post houses specifically, the lessons taught can easily be applied to any business. For me it answered the question of how I go from one man editing, to a business that can sustain itself without me (something I’m still working towards, one step at a time).

The book is available on Amazon.com in paperback, and as an unabridged audio recording on Audible.com. If you’ve already read it yourself, I would be interested in hearing your feedback.

A pretty good percentage of the projects I do are for business meetings or large conferences. For example, every year my company (Edit Creations) edits most of the videos that are played at the annual International Lions Club Convention. This summer it’s in Bangkok Thailand.

For playback on site, sometimes there is one large screen and other times there are 3 screens. The screens can be all be the same size, or they can be a mix (usually a large screen in the center and smaller side screens that are matched).

In the past when editing shows like this the budget would dictate if we were going to edit one program and just play it on all 3, or create 3 different masters that would be rolled in sync. Obviously the later is a lot more work but the payoff can be amazing when you see it all together.

Well this year we were thrown a bit of a challenge by the staging company that also supplies the AV setup. They want to use what’s called a Watchout system. I won’t get into all of the specifics (you can watch their informative demo on their website) other then to say it involves taking several screens and blending them to make one giant screen. The result is one seamless, beautiful presentation.

How big of a screen are we talking? Well, after our first pre-production meeting yesterday I found out that the native resolution is 3358 x 768. So if standard definition is 720×486, and HD can be up to 1920 x 1080, where does this screen fall into the mix? It doesn’t, and that’s where the challenge is.

Although I’m still skilled enough on the Avid Media Composer (maybe a bit rusty), my main tool of choice is Final Cut Pro. Final Cut is great in that it can handle many different resolutions. Technically I can even create a sequence that handles this jumbo size screen, but just try to play it back in real time.

So here are some of the issues I’m dealing with.

What is the best way to edit these videos? We want to deliver in the native resolution, but have a mix of both SD and HD materials.

How do we handle all of the SD and even HD elements to some degree since neither are even close to the native resolution, thus will need to be sized up at least some. How much can you get away with before it looks bad?

We’re shooting some green screen elements to incorporate. I don’t think we need to do anything different here other then to maximize the resolution by shooting HD.

Although there are 7 full videos to deliver (ranging from 4 minutes to about 45 minutes) we probably don’t have the budget to deliver ALL of them fully formatted and edited in this format. So, how do we still make use of this awesome canvas without breaking the bank on every video?

What about render times? Every video will largely be created using AfterEffects. Doing a few graphics is one thing, rendering out an entire video in larger than HD resolution is something entirely different (we’re looking into network rendering).

And maybe my biggest concern, what about time in general? Much of what we’re doing will not be editing in real time as we’re used to. We have more videos then years past, and the deadline is a month sooner then usual. All of the videos need to be complete and ready for review by the staging company no later then the end of May. That might sound like a lot of time from now, but having gone through this process for over 10 years now I can tell you it’s not. Especially when you consider that this is just one project in the mix of many other projects, with many other clients.

Today I did a few short test videos in the native resolution that are 10 seconds each. I’ll post the results in the next few days for download.

One thing I’m sure of is this one will be a challenge. But I say, bring it on.