Work On Your Business, By Working On Yourself

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I’ve been very fortunate in business. Since I first started Edit Creations in my basement in 2003 I’ve been blessed with having multiple clients follow me into business based on our work history together and friendships. And over those years, word of mouth has filled in the rest of the time. Within the first 5 years business grew from me working in my basement to having a 2000 sqft office with multiple edit rooms, vo booth, graphics, travel gear and 4 employees. Things were going great. Then, the fall of 2008 hit.

At the end of 2008 work dried up and 2009 was the most difficult year since the business was started. During this time a few things happened that changed the way I looked at my company.

First, I didn’t lose any clients. I still had the same clients that I’ve been working with for years, in some cases close to 15 years. The problem was that those clients were no longer getting the jobs they used to. Projects were being scaled back, rescheduled or flat our cancelled. In one case a job that was normally 4 weeks of editing in 2 suites (a job that we received every December running into January) just went away and has not yet returned.

Second, for the first time in my career I was faced with having to find new clients. Two years ago I would have said you were crazy if you told me to go out and find new clients. I was already working 10+ hours a day and the thought of looking for more work seemed like self abuse.

Third, I realized that you can’t count on jobs that are promised to you, even if you have a long standing relationship with those clients. For example, in 2009 there were no less then 3 major jobs (one a broadcast TV series) that were promised to us. In one case actually scheduled for the last half of 2009. “Great!” I thought, the year is covered! The pressure is off! And then, one by one the projects just went away, in large part due to the economy. So I was left with open edit suites and very little work to fill them, but the same overhead as if it was business as usual.

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The Nintendo Editing System


OH WOW! BREAKING NEWS!! In case you you didn’t hear last night, there has been some exciting news in the world of post production in the wake of the Apple announcement of the iPad. Lovable video game company Nintendo has just announced they would like to join the editing world with the release of the Nintedit System!

Whether or not this ends up being any kind of major player in the editing world is still in question, but I was blown away at the potential capabilities of the system, yet completely shocked in general that they are even deciding to make this. I’ve loved Nintendo for years, dating all the way back to NES, and I think it’s crazy that they would try and make this jump into post-production. I guess they wanted to make the case that video editing should be fun and universal, and shouldn’t be left alone to the technical folk.

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Don’t Sell That Old G5 Just Yet!

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With so many software programs and hardware only supported by the Intel based Mac computers, you might find that having that old Dual/Quad G5 around is becoming more and more problematic. And that may be true, especially as a production machine. More and more of the Apple and Adobe apps only support the newer processor, so upgrading starts to become difficult. Even Snow Leopard is only supported by Intel machines, so your G5 kind of gets stuck in time.

But I’m going to give you a few options to still make use of that older machine, and it will end up having more value to you than the few bucks you can fetch by selling it on eBay. Currently a Quad G5 (the last and fastest G5 made) is going for about $600, and that’s if you throw in a bunch of extra software/upgrades. And who wants to deal with shipping the beast anyway. My vote would be to keep the machine around and put it to work.

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FileServer

One of the best things you can do is add more storage to the machine and have it as a file server. For example, in our office we have 3 main edit rooms, but there are many files that we use on jobs that are shared. We have a music library, stock footage, stock effects, some Editor Toolkit graphics, SFX, Custom Compressor Settings and many template items that we’ve created in house. We used to have all of these items installed on every computer in the office. Not a big deal, except when you make an update you have to make sure that every machine is updated with the same items or you quickly get out of sync. Having just one place to store it all is much more manageable.

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Backup Server

Another option would be to add extra storage and make it a backup server that monitors the computers in your office and backups new files on a daily or weekly basis. You can do this using the new Retrospect 8 for the mac, or ChronoSync and Chrono Agent. Both packages work the same way, having a small client app running on your workstation, and the server software running on the backup machine. You select what you want to backup, when you want to back it up and where to. The nice part is that once it’s setup properly, you don’t have to keep remembering to back things up before you leave every night.

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WIKI Server

Finally, you can install OSX Server (10.5) software and use it for workgroup management, contact files, file server and even a WIKI. We have a WIKI that we use for ECU (Edit Creations University) where we have all training materials, tips and tricks, job specific information, client FedEx numbers and even the employee manual. It’s all accessible to all employees whenever they need to reference anything, and any employee that has permission can add their own posts or revise posts that are there with new information. It becomes a very centralized location to store information, files, and video tutorials.

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Creative Samples Database

Over the past 10 years I have slowly collected still images, QuickTime movies, DVD’s,  tv commercials, show opens, movie trailers and so on, of things that I found inspirational or creative. The main reason was that I wanted to have something to spark my creative juices when I was just dead in the water looking for a new idea. I don’t like to steal an idea directly, but there’s plenty you can take from any given example and than make it your own. Often just seeing something will spark an idea of your own.

I have so many samples now that I created a database called Creative Spark. Everything is processed into a friendly format and imported into the database. Once in there, it’s tagged for any number of attributes, from the type of video it is to what types of things is shows examples of (camera work, effects, text, graphics, etc.). This is the kind of thing that works great in a shared environment and it’s now accessible to any of the editors or producers in the office.

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It also comes in handy when you’re trying to describe an effect or look to a client. It’s much more effective if you actually have the example right there to play for them.

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TimeMachine Volume

Most people hook up an external drive for use with Apple’s TimeMachine. But by adding up to 6TB of internal space, you can do the same thing and take up no extra counter space. We have a TimeMachine volume on each edit computer that runs twice daily* to backup the active projects (and only the active projects). We’ve found this to be a very solid part of our overall backup strategy.

* If you use TimeMachine you know that you really don’t have a lot of choice when it runs and how often. However, you can use a free program called TimeMachineEditor to give you more control over this. I personally don’t need it to backup every second that I’m working, but even once a day is enough in most cases. It takes less of a toll on your system resources that way too.

Whatever you decide to do with that G5, more storage is probably going to help. Today’s post will walk you through how to install more storage than you ever imagined in your aging G5 so that it’s up to snuff for you’re data needs.  Of the ideas I outlined above, all could be implemented on a single machine and play nicely, and in that case you would absolutely want to add more storage.

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