OPINION: Even If You’re Cheap, Don’t Cheap Out On Your Hard Drives


Hard drives the single most important piece of tech we use as digital media professionals. When you think about it, every bit of work you do is saved to these mechanical/magnetic devices spinning at thousands of RPMs. You may spend hours, days, weeks or even months on a project – and all the time you’re trusting that the drives do not fail you. If you really let your mind dwell on it you may actually start to lose sleep!

Having regular backups is important enough (that’s for another day, another post) but how about starting with a quality drive system? I’ve seen too many people buy drives for their edit systems based on price and price alone, only to be burned and burned bad. It’s like shopping around for a heart surgeon and going with the cheapest guy.

drnick

“Hi everybody!” “Hi Dr. Nick!”

I was told a story about an editor that was working on a big show for the Discovery channel for over 3 months, and 5 days before he was to master the show his drive system went down and all was lost. Every bit. There was no way to recover 3 months of work in time to make the broadcast date so they not only lost the job and all future work from Discovery, but 3 months of revenue that they had already worked for. Just pause and think about that. That’s the kind of thing that some companies can never recover from.

At Edit Creations we have a job that we do every year that lasts from January through the end of June (2 rooms, 5 days a week), creating multiple videos and various programs that all play at a show in July. Whenever we start to come down that home stretch I remember that story and start to get a bit nervous. I’m always making sure that our backups are in good shape.

This post is all about making sure the drives you buy are worthy of the work that you’re doing. Or more importanly, that you avoid the drives that are not.

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The SuiteTake App Store

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And now, introducing the SuiteTake App Store! Well, ok not really. It just seams as though everybody is getting rich selling apps these days so why not jump up on that band-wagon? The proliferation of the iPhone App Store, and the many others imitators from Verizon, T-Mobile, Sprint, and on and on, it’s important to take a step back every now and then and remember that they still do make cool apps for regular computers too. And it may be hard to believe but some of them actually aren’t flashlights.

The following is a brief list of 5 cool apps that we just love to have on all our Macs. All 5 are what I would call utility and workflow type apps, they’re not things like After Effects or Firefox, apps that are essentially the core function of your Mac. These are little ditties that just make life, and work, that much easier.

Everyone goes through a learning curve when it come to technology and computers. You begin as a novice and learn more and more over time until you become very streamlined and efficient with the tasks you do everyday, whether it’s crunching spreadsheets or compositing layers. Even though the latest and greatest versions of OSX and Windows have come a long way to improving upon the efficient user experience they still leave a lot of things up to third parties to fill in the gaps. For most of us there will come a time in our learning curve where we have become so advanced and efficient that our software actually gets in our way, we can think and process what we want to do much faster than we can type and click. These few apps go a long way in solving these types of problems.

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From the Assistant’s Chair: Communication Breakdown


Here is a chronicling of my life in terms of communication skills: I was born in 1984, George Orwell was incorrect about the future, and I had little to no communication skills aside from crying a lot to get what I wanted. Elementary school in the early 1990s came next. I was good at expressing myself, perhaps too good. I would often get bored with mundane activities and verbally tell the teacher so. Let’s just say that I would often explain to my parents that my poor grades were because “my teacher hates me!” (something I still stand firm behind today). Later in summer camp, probably about 1992 at the age of 8, Ashley Vinanek would tell me she likes me, and while her friends held me down in the ball pit of a Discovery Zone, she kissed me. I very loudly yelled “GROSS!” because of some insane childhood disgust with girls (i.e. cooties), and she hated me for it and didn’t talk to me the final 2 weeks of the summer. Perhaps brutal honesty and poor communication were at play, or just a lack of knowledge that having girls hold me down and kiss me wouldn’t be common in the near future, needless to say it could have been handled better.

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